Your ticketing system knows more about your patrons than you might think, and most of that insight is going unused.
In this webinar, we’re sitting down with Lee LaBorde, Revenue Optimization Manager at Blumenthal Arts, to learn how to put ticketing data to work. From building smarter audience segments to timing upsells and add-ons, Lee brings a perspective that lives at the crossroads of box office operations, marketing, and data analysis.
If you’re ready to think about your ticketing data as a revenue strategy — not just a sales record — this conversation is for you.
We’ll dig into:
- Which data points in your ticketing system are doing the heavy lifting (and which ones you’re probably ignoring)
- How patron behavior data can influence marketing and programming decisions
- What data your system is probably not capturing — and how that shapes what you can and can’t know about your patrons
Lee LaBorde is a data‑driven revenue strategist who specializes in finding the stories hidden inside ticketing systems. At Blumenthal Arts, she leads dynamic pricing, inventory strategy, and audience insight strategy, working where data, marketing, and ticketing operations meet.
She holds a BS and MFA in Theatre Management, which fuels her passion for combining artistic vision with strategic decision‑making. When she’s not deep in a spreadsheet, she’s usually at a show, exploring a new city with her family, or adding another LEGO build to her collection.