Having Tough Conversations: Price, Value, Loyalty

Better pricing starts with a dialogue about true value.

1:00 pm ET
October 5, 2023
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What is a ticket worth? Truly worth. Discussing price and value in an arts organization is really hard. Because as passionate as your colleagues are, they aren’t the one’s buying the tickets. Talking about price is so difficult that often it’s not talked about at all. But for an organization to evolve, pricing must evolve too. Join us as walk you through how to have the tough conversation about price.

About Sean Kelly

Sean Kelly is the Founder of Vatic. For over a decade he was the head of marketing at performing arts organizations large and small across the US. During this time, he gained a deep understanding of live event pricing, and developed a new way of thinking about what we should be charging for a ticket. Previous to his time in arts marketing, Sean worked for Starbucks Corporation as a product manager focused on creating future strategy.

About Vatic

Vatic is a full-service pricing company specializing in the performing arts. We provide fully automated dynamic pricing software as well as consulting for venue rescale, starting price analysis, subscription pricing analysis, and accessibility.