In a time of increasing costs, reduced government support for the arts, organizational challenges, and ever-changing fraudulent activities, AudienceView created a role to address these pressing issues. Enter Adam Goodyer, the newly appointed VP of Payments at AudienceView. His mission: turning the online checkout process into a catalyst for growth and revenue. Driven by a vision that extends “from the basket and beyond,” Adam steps into this pivotal role to empower live events venues to maximize audience growth, reduce critical costs and keep them safe from fraud.
From Payment Processing to Revenue Generation
Under Adam’s leadership, AudienceView Payments – which was developed to keep venues safe from online attacks and reduce the burdensome costs of online payment processing – is evolving. It’s not just about facilitating transactions — it’s about actively driving conversion and increasing order values. By investing heavily in the checkout experience across both AudienceView Professional and Unlimited, we’re creating the most frictionless, intelligent buying journey in live events.
“Our goal is to build the very best checkout experience in the industry,” Adam explains. “That means making it faster, safer, and simpler for customers to buy tickets — because when checkout is easy, conversion rates rise, and our clients make more revenue.”
A recent integration with Rokt further strengthens this vision, providing intelligent prompts for digital wallets like Apple Pay, Google Pay, Klarna, and Venmo. These faster, simpler payment options not only improve convenience but have been shown to increase conversion rates by up to 20%, a direct driver of revenue for clients.
Safe, Secure, and Built for Growth
As Adam puts it, “Our job is to make sure every transaction is as seamless as it is secure.” AudienceView Pay’s layered fraud prevention systems reduce fraudulent activity by up to 99% across the industry. That protection — combined with the scale of processing billions of dollars annually — allows AudienceView to negotiate lower processing fees, savings we pass directly to our clients.
Those savings make a real difference. Lower fees mean more resources for what matters most: programming, staff, and delivering exceptional experiences for audiences.
Looking ahead, Adam envisions a payments ecosystem that:
- Maximizes conversion: Optimizing the checkout flow to reduce drop-offs and ensure more customers complete their purchases.
- Increases average order value: Encouraging customers to spend more while providing flexible payment options.
- Enhances client revenue: Digital wallet prompts and potential advertising opportunities create new revenue streams.
- Delivers cost savings: Consolidating payments, gateways, and support reduces fees and frees resources for clients’ programs.
- Keeps clients safe: Industry-leading fraud and security protections ensure a trusted transaction environment.
A Lean, Focused Approach to Intelligent Event Commerce
AudienceView’s vision for Intelligent Event Commerce is centered on empowering our clients to sell more — and sell smarter. By consolidating ticketing, payments, fraud prevention, and revenue optimization under one roof, we’re giving our partners not only the tools to transact, but the intelligence to grow.
“That’s the standard we’re setting — the most secure, most seamless, and highest-converting event commerce experience in the industry.”