YOUR PATH TO TPC 2026 STARTS HERE
TPC2026 Masterclasses
This year’s program is built around one core theme:
Grow Your Audience.
Through a series of focused, expert-led sessions, you’ll gain practical strategies from leading venues and organizations that are driving measurable audience growth – without adding operational complexity.
Explore the Sessions
Dive deep into the topics that matter most to your venue. Select a masterclass below to see full details and secure your spot for TPC2026.
Grow your audience with…
Editorial & Automation: The WhatsOnStage Method.
Discover how expert editorial strategy and digital marketing drive show success from first announcement to final performance. This session, led by WhatsOnStage and AR specialists, covers pre-show engagement, audience segmentation, and campaign automation, using real data from our annual ticket buyer report. Learn how to design audience journeys and optimize messaging for conversion—without sacrificing creativity or authenticity. Attendees will leave with practical tools for orchestrating campaigns, measuring impact, and applying audience insights to every stage of show promotion, grounded in proven UK theatre marketing practices.
Key learnings
- Pre‑show engagement flows and audience‑led segmentation
- Key insights from the 2026 Ticket Buyer Report
- Automation + measurement model linking spend to conversion/LTV
24 March 2026 | 11:00 – 11:50 | Location TBD
Grow your audience with…
Regional Expansion: ACC Liverpool’s Playbook.
Learn how ACC Liverpool evolved from a single venue into operating a successful, city-wide live event ecosystem. In this session, their team will walk through the practical decisions, systems, and lessons that enable them to scale ticketing, marketing, and operations across multiple venues—while still delivering a seamless experience for audiences.
Attendees will learn how ACC Liverpool identified demand across venues, unified customer and sales data, and increased revenue per attendee without compromising brand or service. The session will focus on real-world challenges like managing capacity, simplifying financial settlements, preventing fraud, and keeping audiences engaged as scale increases. Participants will leave with a practical framework they can apply to expand beyond a single venue and build a connected live event ecosystem of their own.
Key learnings
- How to connect data across multiple venues
- Ways to understand your audiences better and increase lifetime value
- Proven operational approaches for payments, fraud prevention, and CRM alignment
24 March 2026 | 13:50 – 14:40 | Location TBD
Grow your audience with…
Confident System Change: The Goodwood Transition Toolkit.
Changing ticketing systems touches every team and guest interaction. Using Goodwood’s multi-venue Estate as a model, this session demystifies change management, from vision and stakeholder alignment to phased delivery and adoption. We’ll explore digital ticketing impacts, data migration, permissions, and training. The room works through “What scares you most?” to surface risks, then builds mitigation plans and communication templates. You’ll leave with a transition roadmap, role‑based checklists, and KPIs for measuring success without compromising service, settlement accuracy, or audience growth. Built on real UK season lessons and wins.
Key learnings
- Phased roadmap: vision → planning → implementation
- Digital ticketing impacts on ops, permissions, UX, and payouts
- Risk/communication templates that keep service and revenue stable
24 March 2026 | 14:50 – 15:40 | Location TBD
Grow your audience with…
Trusted Ticketing: Reseller Tactics & Fraud Defense.
This interactive masterclass offers a hands-on exploration of reseller tactics and fraud detection in ticketing. Participants will examine real-world scenarios, learn to identify reseller red flags, and practice evidence-based fraud prevention. The session emphasizes practical workflows and collaborative problem-solving, equipping attendees with actionable strategies for monitoring, blocking, and communicating with marketplaces and processors. Designed for box office, finance, and venue teams, this lab delivers immediately applicable tools to protect revenue and maintain patron trust in the evolving UK ticketing landscape.
Key learnings
- Reseller red‑flags and evidence collection that holds up
- Real‑time monitoring/blocking workflows across roles and systems
- Communication plans with marketplaces/processors to curb chargebacks
24 March 2026 | 16:10 – 17:00 | Location TBD