Unobstructed: Peel it Back with Jesse Cole (EP. 18)


Mike Evenson was joined by Jesse Cole on episode 18 of the Unobstructed podcast. Jesse is the founder of Fans First Entertainment and the owner of the Savannah Bananas, where their mission is Fans First, Entertainment Always.

They discussed the importance of getting people’s attention, making small bets, not fearing failure, obsessively focusing on the event experience and how the Savannah Bananas make every decision through the lens of “Is it fans first?”

Jesse also talked about how he focuses on creating long-term fans rather than making short-term profits, the need to get through ‘the suck’ and keep moving and how he’s been able to successfully operate his team by spending zero dollars on marketing.