Premiumization of Live Events

with Jonathan Fry

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From coffee shops to subscription boxes, the trend of premiumization in consumer products is undeniably on the rise. Join us as we discuss how this trend is impacting live events, with a leading expert in consumer behavior, Jonathan Fry. Based on his well-received presentation at this year’s Ticketing Professionals Conference in Birmingham, England, this webinar will combine research conducted by Jonathan at Aberystwyth Business School with findings from the Winter 2024 TheaterMania survey.

This webinar will not only dive into current trends but equip you with the knowledge and strategies needed to stay ahead in today’s competitive entertainment landscape. Be sure to join us for this enlightening hour, and bring your questions for our live Q&A.

About Jonathan Fry:
Originally from Cardiff, Jonathan is an alumnus of Cardiff Metropolitan University.

Jonathan is currently undertaking PhD research at Aberystwyth Business School investigating entertainment and sports event consumer behaviour regarding purchasing VIP/hospitality tickets. Jonathan is also currently Managing Editor for the ‘International Journal of Hospitality and Event Management’ (IJHEM).

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