What’s the first thing you do when you need to know something, go somewhere, do something or buy something?
Chances are, like most of us, you pull out your phone. Micro-moments occur when we instinctively turn to a device to act on a need. They shape our preferences and help us make decisions.
In live events, this casual browsing can mean big business – whether it’s done via a Google search, watching YouTube videos, reading social media posts or looking in online directories. If your organization consistently shares relevant and interesting micro-moments, you will be front and center for event discovery.
Looking at research statistics from Google, it’s easy to see why live events organizations must embrace micro-moments marketing:
- 51% of smartphone users have purchased from a company or brand other than the one they intended to because the information provided was useful (source).
- 69% of online consumers agree that quality, timing or relevance of a company’s message influences their perception of a brand (source).
Getting Started
Micro-moments strategies are increasingly important as live entertainment organizations battle for the almighty discretionary dollar, for both virtual and in-person events.
Download our definitive guide – Micro-Moments: A Guide to Engaging Customers and Filling Seats – to learn more about micro-moments marketing, including six tips to help you get started.