Having Tough Conversations: Price, Value, Loyalty with Sean Kelly

Dynamic pricing with Sean Kelly, founder of Vatic

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What is a ticket worth? Truly worth. Discussing price and value in an arts organization is really hard. Because as passionate as your colleagues are, they aren’t the one’s buying the tickets. Talking about price is so difficult that often it’s not talked about at all. But for an organization to evolve, pricing must evolve too.

Sean Kelly is the Founder of Vatic. For over a decade he was the head of marketing at performing arts organizations large and small across the US. During this time, he gained a deep understanding of live event pricing, and developed a new way of thinking about what we should be charging for a ticket. Previous to his time in arts marketing, Sean worked for Starbucks Corporation as a product manager focused on creating future strategy.

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