From Silos to Synergy: Ticketing, Marketing & the Customer Experience

Description

Audiences have come to expect personalized experiences—from the first email to the moment they walk away from your event (and beyond). Yet in many organizations, ticketing and marketing teams still operate in silos, each with valuable data and insights that rarely make it across the divide.
This panel conversation brings together experts to explore what happens when those walls come down. You’ll hear how leading organizations are creating alignment between marketing and ticketing—leveraging shared data, strategy, and communication to deliver a more cohesive, engaging brand experience for every customer.