Reach More UK
Theatre Buyers with
WhatsOnStage +
Promote your productions, events, and offers across one of the UK’s most trusted theatre discovery platforms, with advertising opportunities available exclusively through AudienceView.
- 20% off WhatsOnStage advertising
- Audience discovery + market insights
- Exclusive AudienceView client benefits
Audience Growth Built for UK Theatre Marketers
The Challenge
Reaching audiences earlier
Audiences are discovering shows across more channels than ever
Standing out in a crowded market
Theatre marketers need trusted, targeted environments to drive attention
Turning interest into ticket sales
Campaigns need to connect awareness, intent, and conversion
Our Advantage
Reach active theatre fans
Promote to audiences already looking for what to see next
Use trusted editorial & discovery channels
Place your offer within a theatre-first media environment
Connect demand to ticketing outcomes
Paid audience growth with AudienceView’s ticketing and event commerce platform
How AudienceView + WhatsOnStage
Helps Drive Theatre Demand
Promote Your Productions
Reach theatre buyers through newsletters, display, sponsored content, and dedicated placements
Grow Audience Awareness
Build visibility before key on-sale, preview, opening, or seasonal campaign moments
Drive Measurable Demands
Connect campaign activity to ticketing, re-marketing, and buyer engagement opportunities
✔ Geo-targeting, UK-wide audience reach
✔ Regional theatre markets
✔ Retargeting + lookalike audiences
✔ Campaigns aligned to your budget, timing, and goals
Reach Buyers Across the Full Theatre Discovery Journey
Awareness
Social
Sponsored editorial
Consideration
Competitions
Editorial opportunities
Decision
Offer-led campaigns
Sponsored placements
Loyalty
Re-marketing
Repeat engagement
Choose the Right Channel for Your Campaign Goal
Build Awareness
Social Media Campaigns
Display Advertising Card
Sponsored Editorial
Drive Action
Email Marketing
Competitions
Theatre Club
Deepen Engagement
Listings & Event Discovery
Sponsorship Opportunities
What Our Clients Say
TheaterMania is always one of our go-to advertisers. They’re creative, know how to target audiences effectively, and are incredibly accommodating across budgets.
TheaterMania is always one of our go-to advertisers. They’re creative, know how to target audiences effectively, and are incredibly accommodating across budgets.
TheaterMania is always one of our go-to advertisers. They’re creative, know how to target audiences effectively, and are incredibly accommodating across budgets.
TheaterMania is always one of our go-to advertisers. They’re creative, know how to target audiences effectively, and are incredibly accommodating across budgets.
Ready to reach more UK theatregoers?
Start promoting your shows through one of the UK’s leading theatre discovery platforms.
With AudienceView + WhatsOnStage, you can connect ticketing, audience insight, event discovery, and advertising in one powerful growth channel.
FAQ
AudienceView and WhatsOnStage work together to help theatre organisations sell tickets, reach new audiences, and promote events through a connected mix of ticketing technology, consumer discovery, advertising, listings, newsletters, social media, and editorial opportunities.
AudienceView clients can access WhatsOnStage advertising opportunities across email, newsletters, display, social media, sponsored content, Theatre Club, and other promotional channels. Clients also receive a 20% discount on WhatsOnStage advertising.
WhatsOnStage can support campaigns for West End productions, Off-West End shows, regional theatre, touring productions, venue seasons, special offers, last-minute ticket pushes, and broader audience awareness campaigns.
Yes. WhatsOnStage reaches theatre audiences across the UK, with strong London, West End, Off-West End, and Greater London reach, as well as readership across regional UK markets.
WhatsOnStage reaches audiences who are already engaging with theatre content, including reviews, news, listings, offers, newsletters, social media, Theatre Club, and editorial features. This helps theatre marketers reach buyers earlier in the decision-making process.
The WhatsOnStage Annual Ticket Buyer Report is an audience insights report that explores how UK theatregoers discover, evaluate, and buy tickets. It helps theatre organisations better understand booking behaviour, communication preferences, price sensitivity, loyalty, and the full buyer journey.