About this Webinar
In this Industry Expert Webinar, AudienceView sits down with Lee LaBorde, Revenue Optimization Manager at Blumenthal Arts. Whether you’re just starting to build a data practice or looking to sharpen an existing one, you’ll learn:
- Why traditional “early and often” campaign timing may no longer match how modern patrons actually buy, and how to use purchase timing data to spend smarter
- How Blumenthal uses audience segmentation, buyer tags, and geographic data to target the right offers to the right people
- How upsells like parking and premium packages are structured to reduce friction and drive conversion
- How referral codes and trackable URLs are helping close the loop on which marketing touchpoints are actually converting
- How Blumenthal’s audience nurturing programs — from Student Rush to young professional groups — use data to support the long game of turning first-timers into lifelong patrons
