How to Segment Your Audience Using Ticket Behavior​

Description

Most event marketing still relies on broad lists and generic campaigns. You’re missing how audiences actually buy. In this on-demand session, see how to use ticketing data to build behavior based segments and turn them into targeted campaigns.

You’ll learn how to:

• Identify high value patrons
• Target interested buyers who haven’t purchased
• Engage first time buyers differently

If you want to move beyond static lists and drive better results with the data you already have, this session is a practical place to start.