Next in Live

Welcome to next in live

A Quick Look at the conversations shaping the future of live events.

Host: Patrick Harris, Customer Marketing Manager, AudienceView

The New Economics of Live Events

Organizations are navigating pressure on consumer spending while trying to protect attendance and revenue. This session could explore what the emerging economics of live events mean for executive decisions around inventory, pricing, programming and revenue strategy, and where leaders can find growth when simply adding more events isn’t the answer.

Maureen Andersen, President and CEO, International Ticketing Association (INTIX)
Grace Cho, Founder and CEO, ArtsRising
Ted Baroody, CEO, Norfolk Festevents
Moderator: Genevieve Jacques, Chief of Staff, AudienceView

Turning Demand Into Value

Every ticket purchase, abandoned cart and seat selection reveals something about audience demand. This session will explore how organizations can use those signals and automation to improve pricing, personalize experiences and create new revenue opportunities while measuring success through conversion, average order value, revenue per attendee and customer lifetime value.

Martin Haigh, Chief of Business Development, Menta Tech
Jonathan Carpenter, Program Manager, Performing Arts, JCA
Marcy Edenfield, Senior Director, Venue and Production Management, Duke University
Moderator: Jenna Raimondi, Director, Revenue Operations, AudienceView

Quick Break

Grab a coffee. Stretch. We’ll be right back.

Beyond the Ticket

Your audience is bigger than the people currently buying tickets. This session will explore how organizations can create new pathways that move people from awareness and interaction to participation, attendance, lasting relationships and advocacy.

Lee LaBorde, Revenue Optimization Manager, Blumenthal Arts
Summer Roth, Director of Marketing, Communications and Guest Experiences, Scottsdale Arts
Stephanie Rougvie, Deputy Director of External Relationships, The Weidner, University of Wisconsin-Green Bay
Paulina Chavira Duran, Education & Community Engagement Manager, The Weidner, University of Wisconsin-Green Bay
Moderator: Patrick Harris, Customer Marketing Manager, AudienceView

Fraud + the Audience Experience

Fraud doesn’t only create chargebacks or operational headaches. Bots can limit access to inventory, fraudulent purchases can put tickets into the wrong hands, and bad buying experiences can leave legitimate customers questioning who they can trust. This session would explore how fraud can impact the audience relationship and why protecting customers should be part of the broader growth and retention conversation.

Volodymyr Zhurakivskyy, Payments Team Lead, AudienceView
Andrew Douglas, Director of Ticketing & Technology, Mesa Arts Center
Interviewer: Aoife Ni Mheachair, Product Marketing Manager, AudienceView

Building Audiences You Own

Your audience relationship should extend beyond a single ticket purchase. This session will explore how live event organizations can use first-party data and audience intelligence to better understand who their audiences are, reach them directly and create more relevant experiences throughout the journey. The conversation will examine how connected audience relationships can support stronger engagement, repeat attendance and long-term loyalty while reducing reliance on third-party platforms.

Stefanie May, Director of Marketing, The Capitol Theatre
Jessica Ferreira, Vice President, The Pekoe Group
Holli Campbell, Senior Director of Partnerships, TodayTix
Moderator: Rosemary Maggiore, SVP, Media & Marketing Services, AudienceView