Sandy, Utah – Hale Centre Theatre, a revered institution known for its outstanding contributions to the performing arts, is taking a significant step towards revolutionizing the ticketing experience. We are thrilled to announce a strategic partnership between Hale Centre Theatre and AudienceView Spotlight, the mobile app extension of AudienceView Unlimited, designed to elevate the theater-going experience.
Founded in 1985, Hale Centre Theatre has earned a distinguished reputation with a seating capacity of 467 and an impressive record of selling over 700,000 tickets annually. In 2023, the theater was honored with the Best Professional Theatre in Utah title at the prestigious Best in State awards, adding another milestone to its illustrious history of achievements.
Michael Fox, Chief Operating Officer of Hale Centre Theatre, shared his enthusiasm, stating, “We are delighted at the prospect of connecting with our patrons through a personalized app, fostering a sense of belonging among our exclusive family of theater enthusiasts.”
Committed to providing a seamless and enhanced ticketing experience, Hale Centre Theatre is embracing Spotlight’s cutting-edge mobile app technology. Patrons will enjoy the convenience of digital ticket access, effortless ticket sharing with friends and family, and real-time updates through push notifications.
As part of this exciting transformation, Hale Centre Theatre has decided to retire the “Print at Home” ticket delivery method, paving the way for wider adoption of the mobile app. This strategic shift enables easier accessibility and shareability of tickets, increased security with features like time-restricted barcodes, and presents new marketing opportunities as each user becomes a part of Hale Center’s vibrant, mobile community.
Adam Goodyer, Vice President of Client Growth at Audience View, remarked, “We are thrilled to welcome Hale Centre Theatre to the Spotlight family. Their dedication to digital innovation is inspiring, and their commitment to championing Spotlight by discontinuing Print at Home as a delivery method is a testament to their forward-thinking approach. We are honored to have them on board.”