TORONTO, ON – March 18, 2025 – AudienceView, a global leader in ticketing and event commerce, today announced the launch of its comprehensive Fraud Prevention & Security Solution. This comprehensive solution and service combats against the growing threats of payments fraud and malicious bot activity in the live events industry, which are costing live-event organizations millions in financial losses, damaged reputation, and compromised patron data each year.
Delivered through AudienceView Payments and working seamlessly with the advanced fraud prevention and security measures in the AudienceView Unlimited platform, this new solution provides end-to-end protection throughout the entire customer journey, from initial browsing to ticket purchase and beyond.
“Bad actors carrying out fraud and bot activity represent a pervasive and growing threat to live-event organizations,” said Eric White, CEO at AudienceView. “Our new Fraud Prevention & Security Solution is specifically designed to protect our clients and their patrons while greatly reducing or preventing fraud losses, allowing them to focus on what they do best – creating exceptional live experiences.”
The live event industry faces escalating threats from both fraud and cyberattacks, necessitating robust protection measures. A recent report highlights that online payment fraud is predicted to reach $91 billion by 2028, with North America accounting for a significant 42% of global losses. Simultaneously, bot attacks, equally responsible for ticket scalping, inflated resale prices, and poorer digital experiences for all users cost the industry over $1 billion annually. To combat these challenges, implementing advanced fraud detection systems and proactive bot management solutions are crucial steps for live event organizations to safeguard revenue and protect their organization and customers from malicious activity.
The solution leverages strong strategic partnerships with industry leaders like Bluefin, Elavon, Adyen, ThreatMetrix and Cloudflare to deliver robust protection through a single, integrated platform. By eliminating the need to manage multiple vendors and security solutions, AudienceView Payments provides a streamlined approach to fraud prevention that saves time, money, and organizational resources.
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About AudienceView
AudienceView is an end-to-end event commerce platform that has been a trusted partner for live event organizations for over two decades. Serving more than 2,100 clients across 12 countries, we help organizations grow their audiences and operate more efficiently. Our comprehensive solutions focus on finding new ticket buyers and donors, nurturing those buyers into loyal customers, and providing the tools to streamline operations. With AudienceView, organizations also gain access to our growing and loyal consumer brands, TheaterMania and WhatsOnStage, which together are home to over 3 million engaged potential ticket buyers.