January 29, 2024

AudienceView Announces Strategic Leadership Transition for Next Phase of Growth 

TORONTO, Ontario – January 29 – AudienceView, a leading provider of solutions for the live events industry, is pleased to announce a strategic leadership transition aimed at propelling the company into its next phase of growth. Mark Fowlie, former CEO, has stepped into a new role as the Executive Chairman of the AudienceView Board. Eric White, a seasoned executive with a proven track record in leading high-growth technology organizations, will succeed Mark as the new CEO. 

Expressing confidence in the strategic decision, Mark stated, “I’m excited for AudienceView to enter this new phase, and I look forward to supporting Eric as he drives continued growth and innovation for both AudienceView and our clients.” 

Eric White brings with him a wealth of experience in managing high-growth technology organizations. Eric started his career at Trimble, where he spent 21 years managing multiple business units including a Joint Venture with Caterpillar. Since 2016, he has been an executive at several enterprise software companies, serving in CEO, COO, and President roles. 

“I am honored to join AudienceView to lead this incredible team into the next phase of growth,” said Eric. “The organization’s commitment to innovation, coupled with the exceptional talent of its people, positions us strongly in the dynamic live events industry. I have full confidence in our ability to not only navigate the evolving landscape but to set new standards for how live events are experienced. Together, we will continue to drive success and deliver unparalleled value to our clients, partners, and the entire industry.” 

With a proven track record of prioritizing product innovation and a steadfast commitment to delivering best-in-class solutions, Eric is primed to spearhead AudienceView’s leadership in elevating the overall event experience for clients and partners. His unwavering dedication to understanding and meeting client needs, coupled with his focus on driving innovation, will be instrumental in propelling AudienceView to new heights. 

Building on another successful year, with over $2 billion in ticket sales, award-winning customer support, and over 100 new organizations going live with AudienceView, the company is well-positioned for further growth in 2024 and beyond. AudienceView looks forward to achieving new milestones under Eric’s leadership in this next phase.

About AudienceView 

For over 20 years, AudienceView has been leading the way in event ticketing and e-commerce solutions for our clients in the Performing Arts, Live Music & Festivals, Museums & Attractions, Higher Education and Non-for-Profit sectors. We help our clients accelerate the growth of their live events by facilitating event discovery, increasing event attendance rates and driving post-event engagement. 

Our purpose-built software platform allows our clients to deliver a fully branded ticketing experience to their patrons by allowing for complete control over their fees, ticketing dynamics, dedicated storefronts and white-labelled mobile experience. Our built-in Analytics provides our clients the ability to learn more about their patrons to engage and provide a tailored experience while also providing the ability to find future ticket buyers. 

AudienceView serves 2,100+ organizations that transact over $5M in ticket sales and $1M in donations each day across 12 countries. 

Learn more at audienceview.com or contact press@audienceview.com