Mike Evenson was joined by Patrick Brown, Director of Marketing at the Geffen Playhouse in Los Angeles, on episode 23 of the Unobstructed podcast. Patrick began his tenure with the Geffen Playhouse in 2018 after thriving in his previous roles with the Los Angeles Master Chorale.
They discussed how the Geffen Playhouse team shifted their business model through the pandemic, creating engaging remote experiences for their audience, the logistics behind such a move and how they can continue to scale this effort into new and exciting theatre.
Patrick also talked about the role of regional theaters, the importance of having a cohesive visual identity and embracing new technology.
