Laurie B. Squire, Director of Ticketing & Business Insights at Imagine Exhibitions Inc., joined Mike Evenson on episode 40 of the Unobstructed podcast. Laurie is a collaborative, results-driven sales and guest experience professional with over two decades of expertise generating revenue in live entertainment venues, museums and attractions.
They discussed the importance of data-driven decision making, storytelling, looking outside of your core industry to meet revenue goals, pricing strategies, things live events professionals can learn from attractions & exhibitions, optimizing per capita spending and much more!
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