Unobstructed: #BeCowboy with Kosha Irby (EP. 34)

Kosha Irby, CMO at the Professional Bull Riders (PBR), joined Mike Evenson on episode 34 of the Unobstructed podcast. Kosha has 18+ years of cross-functional experience in global live event marketing, professional sports, NCAA Intercollegiate Athletics, brand development, integrated sales, touring logistics and more.

They discussed the PBR’s 2020 journey, the decision to double-down on content, embracing 2nd and 3rd screens, reimagining the in-venue experience, multi-tasking fans, the #BeCowboy mentality, silent discos and much more!

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