Executive Directors running performing arts organizations are faced with a variety of challenges every day. From curating programming, to staffing the box office, to paying the electrical bills, it seems like a day’s work is never done. Thankfully, once your website is online, you don’t really need to worry about that part of your business. Right?
Wrong. Your website is more important than you realize—much more. And just because you might not be hearing complaints doesn’t mean there isn’t a problem. The fact is, most people who have problems with your website will never complain directly to you. They’ll usually just give up and spend their time and money elsewhere. When they do communicate their dissatisfaction, they’re more likely to air their complaints on social media or on community reviewing sites like Yelp instead of going directly to you. So while you might be under the impression that your website is working to promote your performing arts business, it might actually be working against you.
Unless you’re an expert on web design and all of its many components—including user experience, visual presentation, SEO and mobile responsiveness—it can be difficult to tell if your website is helping or hurting your business. With that in mind, we’d like to share a little research that will help shine a spotlight on some of the hidden ways your online presence can affect your box office and your brand. We hope this infographic will help spark your curiosity about the effectiveness of your web presence.