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Google Analytics

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

  • Unlock customer-centric measurement: Understand how your customers interact across your sites and apps, throughout their entire lifecycle.
  • Get smarter insights to improve ROI: Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.
  • Connect your insights to results: Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools.
  • Make your data work for you: Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.