AudieceView > Case Studies
2 MIN READ

Driving Record Subscriptions: Arden Theatre’s BOGO Strategy

Arden Theatre Company leveraged AudienceView Unlimited to launch a bold “Buy One, Get One” (BOGO) promotion for its children’s series, resulting in its most successful subscription sale ever. In just 72 hours, the campaign generated $50,000 in revenue—removing barriers for price-sensitive families while keeping ticket value intact.

Arden Theatre Company AudienceView
  • BOGO Wins Big: 72-hour campaign delivered record-breaking subscription revenue.
  • Targeted Outreach: Focused marketing to past patrons and family-focused organizations.
  • Balanced Value: 50% discount achieved growth without devaluing tickets.

The Challenge

Arden Theatre, a premier regional theater in Philadelphia, faced a familiar challenge: converting single-ticket buyers—primarily Millennial parents—into subscribers. Most families were only purchasing tickets for one show per season. To boost commitment and loyalty, the Arden team needed a creative, low-risk strategy to make subscriptions irresistible.

The Solution

Using AudienceView Unlimited, Arden designed an innovative BOGO subscription promotion:

  • 72-Hour Flash Sale: Buy one ticket, get one free for another show.
  • Bundled Experiences: Simplified packaging encouraged families to try multiple events.
  • Strategic Marketing: Personalized postcards to past attendees plus outreach to local family-oriented organizations.

The BOGO offer was framed as a limited-time opportunity, creating urgency while ensuring advance revenue for the organization.

The Results

The campaign shattered previous records:

  • $25,000 in 24 hours
  • $50,000 in 72 hours

The offer struck the perfect balance between value and sustainability. “It was a great way to remove the price barrier without devaluing the ticket itself,” said Clayton Tejada, General Manager at Arden Theatre.

AudienceView Unlimited’s flexibility and e-commerce functionality made launching the promotion seamless—and its success speaks volumes.

Download as PDF

Grow your audience with AudienceView through comprehensive e-commerce and ticketing tools that increase revenue and engagement

Book a demo