New API integration gives AudienceView Unlimited clients another way to expand event discovery and reach ticket buyers through StubHub and its international brand, viagogo.
August 26, 2026 — AudienceView today announced an expanded partnership with StubHub, introducing a new API integration that gives AudienceView Unlimited clients a direct path to distribute official ticket inventory through StubHub and its international brand, viagogo.
Building on an existing relationship, the expanded integration extends marketplace access to AudienceView Unlimited clients across arts and entertainment, sports, performing arts, higher education, and other live event organizations.
The integration gives organizations another way to increase the visibility of their events and reach audiences beyond their direct sales channels, while continuing to use AudienceView Unlimited as their primary ticketing system.
“The through-line across our primary integrations is the same: partners keep everything — their system, their data, their pricing — and gain access to one of the world’s largest ticketing marketplaces. No exclusivity, no added cost. That’s Open Distribution working exactly as designed,” said Shaun Stewart, VP of Open Distribution at StubHub.
Creating More Paths to Event Discovery
The path to purchase increasingly extends beyond an organization’s own website. Audiences discover events across search, social, marketplaces, and other digital channels before deciding what to attend and where to buy.
Through the expanded StubHub integration, AudienceView Unlimited clients can make selected official inventory available for distribution through both StubHub and viagogo, creating more opportunities for audiences to discover and purchase tickets.
Clients continue to manage their events and ticketing operations through AudienceView Unlimited while maintaining control over their inventory, pricing, and customer strategy.
“Every venue has a different audience strategy, and the most powerful thing we can do is give them more choice in how they reach ticket buyers. This integration gives our clients the flexibility to decide when and how to make official inventory available through StubHub, while keeping AudienceView Unlimited at the center of their ticketing operations. It’s about expanding discovery without taking control out of the hands of the venue.” Steve Baumgartner, CRO AudienceView
Expanding Reach While Keeping Control
The integration adds StubHub and viagogo as additional distribution channels rather than replacing an organization’s existing ticketing infrastructure.
Clients determine which inventory they want to make available, while ticket buyers can discover and purchase that inventory through StubHub or viagogo. Orders and ticket fulfillment connect back to AudienceView Unlimited through the integration.
By expanding where official inventory can be discovered, AudienceView is giving live event organizations another way to increase visibility, reach new audiences, and turn more demand into attendance.
The expanded StubHub integration is part of AudienceView’s continued focus on creating a more connected path from discovery to purchase, giving audiences more opportunities to find the experiences they love while helping organizations maintain control of their ticketing and audience strategy.
AudienceView is a unified event commerce platform that connects audiences, operations, and engagement across the live event journey. With more than 200 employees globally and over 2,800 organizations processing $3.3B+ in annual transaction volume, AudienceView serves performing arts organizations, athletics programs, higher education institutions, live music venues, fairs, festivals, rodeos, attractions, and destination venues with ticketing, payments, digital marketing, audience engagement, and event operations solutions.
AudienceView is headquartered in Toronto, Canada, and backed by Rubicon Technology Partners. Learn more at audienceview.com.
StubHub is a leading global ticketing marketplace for live events. Through StubHub and its international brand viagogo, the company services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater. StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences.
Media Contact: Marcy Dobozy, SVP Marketing, AudienceView Marcy.dobozy@audienceview.com