Turn Audience Signals Into Ticket Sales
AV Digital Marketing is your digital marketing tool that is built for live events.
AV Digital Marketing is the live-event marketing platform brought to you by AudienceView that brings audience CRM, data capture, email and SMS, automation, and revenue attribution into one place so entertainment teams can grow the audiences they own, reach the right buyers, and turn every campaign into measurable ticket sales.
Proven Results From Live Event Teams
From regional theatres to major festivals, teams use AV Digital Marketing to grow the audiences they own and prove which campaigns drive ticket revenue.
200–300%
Year-over-year growth in pre-sale registrations
iRock Entertainment
40%+
Database growth in a single campaign cycle
Snow Machine Festival
20+ hrs
Saved every week. Roughly half a full time role
Duck Club Entertainment
40%+
More pre-sale sign-ups than traditional static web forms
Across AV Digital Marketing venues
Built For How You Sell Tickets Today
Already Using AudienceView?
Add AV Digital Marketing to the platform you already use. It connects natively to your ticketing, customer, and sales data, so you can turn ticket buyers into a growing, reachable audience.
Using Another Ticketing Platform?
(that you love?)
Get a marketing platform built for live events (audience CRM, presales, referrals, email, SMS, automation, & revenue attribution) that runs standalone and plugs into your ticketing system. See who we integrate with here
Using Another Ticketing Platform?
(that you don’t love?)
Get the full package! AudienceView ticketing plus AV Digital Marketing, so demand generation, ticket sales, and marketing attribution all live in one connected revenue engine.
Generic Marketing Tools Were Not Built For Live Events
Most live-event teams run marketing in one platform and sell tickets in another. The two never share data, so campaigns and revenue stay disconnected:
- Your email and SMS tool sees opens and clicks, not ticket sales.
- Your ticketing system sees the sale, not the campaign behind it.
- You see engagement metrics, not which marketing actually drove revenue.
In live events that blind spot costs more. Fixed dates and finite seats mean there’s no second attempt at a sold-out show, so you need to know what’s working while tickets are still on sale, not weeks after the event. Read: The Hidden Cost of Disconnected Marketing and Ticketing
What AV Digital Marketing Does
Four live event actions that can be done on one platform
What AV Digital Marketing Does
Capture audience interest before tickets go on sale and turn anonymous demand into known, reachable contacts you own, not rented lists you have to keep paying for.
How It Works
Run presale registrations, waitlists, sign-up forms, competitions, referral campaigns, and gamified data-capture campaigns, powered by embeddable widgets, custom fields, and audience profiles. Built-in social sharing extends organic reach across Instagram, TikTok, Facebook, Messenger, WhatsApp, and more, turning your audience into promoters.
The payoff: A warm, first party audience that grows with every campaign and creates more future demand, including sponsor-friendly engagement. Read More: How to Run a High Converting Presale Campaign
Proof in Practice
A TheaterMania and BroadwayCon gamified referral campaign added 670 new contacts, with 90% new to file and zero paid media spend. The campaign also helped identify highly engaged customers, track productive channels, and deliver actively engaged audiences to a sponsor.
What AV Digital Marketing Does
Build a living picture of every customer from real behavior, so targeting stops being guesswork.
How It Works
A live-event audience CRM with rich customer profiles, behavioral segments, engagement scores, referral tracking, and full purchase and attendance history. Every signal (a registration, a referral, a ticket, an event attended) sharpens the profile.
The Payoff
Tighter segments, more personal outreach, and a clear view of which audiences represent your next revenue opportunity.
Proof in Practice
With Audience Republic, Richey Suncoast Theatre’s two-person marketing team traded hours of manual list work for time spent growing the audience. They gained clear visibility into which campaigns actually drive results, swapped generic blasts for personalized, targeted outreach, and freed up the bandwidth to focus on the relationships that keep audiences coming back, all while keeping pace with 13,000 contacts and 48 weekends of programming a year. “This just made our lives so much better.” — Susie Saxe, Marketing Director, Richey Suncoast Theatre
What AV Digital Marketing Does
Launch and automate the campaigns that actually sell tickets, without adding headcount.
How It Works
Instantly sync your first-party audiences to Meta, Google Ads, and TikTok Ads Manager, and automatically exclude people who’ve already bought, so every ad dollar goes toward finding new buyers instead of re-targeting existing ticket holders, with no manual list updates. Reach people directly with targeted email and SMS and triggered automation (welcome series, abandoned-purchase recovery, pre-event reminders, win-back, and loyalty journeys), plus A/B testing and dynamic tags. An AI Marketing Expert guides who to target, what to say, and when to send.
The Payoff
More relevant campaigns, launched faster and more consistently, even with a lean team.
Proof in Practice
One festival drove 30% of total ticket sales through email and SMS campaigns, achieving an estimated 67x ROI with AV Digital Marketing. “We can put our events in front of the right people instead of wasting marketing dollars just throwing out an event via Facebook, Instagram, whatever it may be.” — Jake Clavette, Founder, Stereo Punks
What AV Digital Marketing Does
Gives you a built-in, closed-loop attribution system connected directly to ticket sales, so you can see exactly which SMS, ad, or automated email drove revenue at the box office.
How It Works
Revenue attribution from first engagement to ticket sale, backed by campaign dashboards, conversion tracking, referral uplift, and channel-performance reporting.
The Payoff
See which messages, channels, and audiences generate revenue, not just opens and clicks, and invest in the marketing that moves the business.
Proof in Practice
Millwald Theatre reached 84% near sell-out while reducing marketing spend and saw a 64% lift in revenue from engagement-driven campaigns. “The thing I was most excited to play around with was the gamification capabilities, I knew it could really upgrade our interactivity. People were sharing it all over Facebook, email, Instagram, and Messenger.” — Donnie Bales, Executive Director
Frequently Asked Questions
AV Digital Marketing is a live event marketing platform that helps entertainment organizations grow owned audiences, understand customer behavior, launch targeted campaigns, and connect marketing activity to ticket sales. It brings audience CRM, data capture, email, SMS, automation, paid audience syncing, and revenue attribution into one marketing solution built for live events.
AV Digital Marketing is built for live event organizations that need to grow audiences, sell more tickets, and make marketing performance easier to measure. It is designed for venues, festivals, promoters, theatres, performing arts organizations, comedy clubs, attractions, fairs, rodeos, and other entertainment teams that rely on audience engagement, presales, campaigns, and repeat attendance to drive revenue.
AV Digital Marketing helps organizations grow owned audiences by turning campaign engagement into first-party contacts they can continue to reach. With presales, waitlists, sign-up forms, competitions, referrals, and gamified campaigns, teams can capture audience interest before tickets go on sale, build warmer audiences, and create more future demand across events and seasons. Data capture materials describe these campaign types as ways to grow a database that sells tickets, with fan data automatically feeding CRM profiles and supporting future campaigns.
It also helps teams expand reach through social sharing and customer-driven promotion. Gamified campaigns can encourage ticket buyers to share campaign links, refer friends, follow social channels, subscribe to email or SMS lists, complete a profile, visit a website, download an app, post to Instagram Stories, and engage through platforms such as Instagram, TikTok, Snapchat, Facebook, Messenger, WhatsApp, Twitter, and Spotify where supported. These actions help turn audiences into promoters, increase organic reach, and capture richer customer signals for future segmentation and targeting.
AV Digital Marketing is powered by Audience Republic technology and brings audience growth, campaign automation, and attribution capabilities into the AudienceView ecosystem.
AV Digital Marketing helps teams build richer customer profiles using purchase history, attendance data, registrations, campaign engagement, referral activity, and other behavioral signals. Those insights can be used to create tighter segments, personalize outreach, sync high-value audiences to paid channels, and build more relevant campaigns before, during, and after each event.
Generic email tools help you send messages to a list. AV Digital Marketing helps you grow, understand, activate, and measure an audience. It is built around live event behavior including presales, waitlists, referrals, purchases, attendance, and post-event engagement. So teams can create more relevant campaigns and see which efforts are actually driving ticket sales.
AV Digital Marketing supports the campaign types live event teams use to build demand, grow first-party audiences, and drive ticket sales. Teams can run presale registrations, waitlists, sign-up forms, competitions, contests, referral campaigns, gamified data capture campaigns, targeted email campaigns, SMS campaigns, paid ad audience campaigns, automated follow-up journeys, win-back campaigns, pre-event reminders, post-event follow-ups, loyalty journeys, and revenue attribution reporting. It also supports campaign execution tools like audience segmentation, dynamic audiences, customer profiles, email templates, A/B testing, dynamic tags, triggered workflows, campaign dashboards, event campaign planning, and paid audience syncing to platforms such as Meta, Google Ads, and TikTok Ads Manager.
AV Digital Marketing is especially useful for event-specific campaign moments like an upcoming on-sale, a sold-out event with a waitlist, a competition or giveaway, a tour or show run, a referral-based audience growth campaign, or a segmented email/SMS campaign designed to drive urgency and ticket sales. Data capture materials specifically call out presale registration, waitlists, competitions, sign-up forms, embeddable widgets, custom fields, fan profiles, tours and show runs, while automation materials call out welcome series, abandoned purchase recovery, birthday campaigns, win-back flows, loyalty journeys, pre-event reminders, and post-event follow-ups.
To get started with AV Digital Marketing, connect with the AudienceView team to discuss your audience growth, campaign execution, and revenue attribution goals. We’ll help you understand how AV Digital Marketing can support your current marketing and ticketing strategy.
AV Digital Marketing is especially useful for event-specific campaign moments like an upcoming on-sale, a sold-out event with a waitlist, a competition or giveaway, a tour or show run, a referral-based audience growth campaign, or a segmented email/SMS campaign designed to drive urgency and ticket sales. Data capture materials specifically call out presale registration, waitlists, competitions, sign-up forms, embeddable widgets, custom fields, fan profiles, tours and show runs, while automation materials call out welcome series, abandoned purchase recovery, birthday campaigns, win-back flows, loyalty journeys, pre-event reminders, and post-event follow-ups.