AudienceView FAQ

AudienceView products include an unlimited number of user licenses, allowing multiple users with various permission levels for security. User access is managed on a per-user basis, enabling access to single or multiple AudienceView accounts with customizable permissions to control functions such as report viewing or production-level access. This flexible licensing model ensures secure and tailored user management without limiting the number of users.

AudienceView offers both per ticket and annual subscription pricing for clients. Both of these pricing models include the full platform, features, onboarding, data migration, unlimited users and 24/7 support. The difference is purely how you prefer to pay not what you get.
• Per Ticket Pricing: You pay a flat fee for each ticket sold based on your expected annual volume, with a light minimum to secure your rate. This option is ideal if your sales fluctuate and you want a true pay as you go model without upfront costs.
• Subscription Pricing: You pre-purchase a set number of tickets for the year giving you consistent costs, stronger value at scale and simpler budgeting. If you exceed your allotment, any additional tickets are billed at your agreed overage rate.

Both AudienceView Professional and Unlimited allow you to prompt patrons for donations during the ticket checkout process, making it easy to convert ticket buyers into donors at the moment they are most engaged.
AudienceView Unlimited enables configurable donation popup messages for online users, presenting suggested or recommended donation amounts that can be optionally added to the order.
AudienceView Professional lets you embed donation prompts directly in the checkout flow, with options for targeted appeals, flexible amounts, suggested levels, and anonymous giving. This approach helps drive incremental revenue and strengthen patron relationships.

AudienceView offers a far more robust and connected CRM experience than Eventbrite. You get complete patron profiles with purchase, membership, and donation history all in one place, along with advanced segmentation tools to target very specific audience groups. Fundraising is built directly into the platform, keeping ticketing and donor data seamlessly connected.
For marketing, AudienceView works hand-in-hand with Audience Republic, giving you powerful tools for automated campaigns, dynamic segments, presale pages, gamified campaigns, and multi-channel communication—all driven by your real AudienceView data.
AudienceView also delivers real-time reporting and deeper analytics without needing add-on tools, offering a unified, insight-rich CRM designed for organizations that want stronger audience understanding and more effective engagement.

AudienceView Unlimited allows patrons to store tokenized credit card information, enabling venues to offer true payment plans for added flexibility. Both AudienceView Unlimited and Professional are fully PCI-DSS compliant, protecting payments with tokenization, encryption, and fraud prevention tools on secure, SOC-compliant Azure infrastructure, with no hidden PCI fees or separate gateway charges, and next-day funding to keep cash flow strong.

AudienceView Unlimited offers a fully white-label solution with an integrated Content Management Suite, allowing you to create unlimited, branded, and responsive customer-facing websites, all customizable via CSS to match your organization’s style. The platform supports extensive API integrations for event listings, purchase flows, and payments, and clients have successfully integrated with third-party website platforms.
While AudienceView Professional does not include a traditional campaign page builder, but our built-in marketing product, Audience Republic provides ready-to-launch landing pages for campaigns, waitlists, and presales, with automatic CRM syncing and real-time tracking. Professional still offers branded event, ticketing, and donation pages, but high-converting campaign landing pages are delivered through Audience Republic.

AudienceView offers powerful, flexible patron segmentation: Tagging interests, giving capacity, volunteer activity, artistic preferences, accessibility needs, location, and attendance patterns, to build targeted groups (e.g., “major donors who attend musicals,” “families who come to education events”), drive dynamic content, sync segments to email marketing tools (Audience Republic, MailChimp, Constant Contact, etc), and automate journeys like welcomes, post‑show follow‑ups, acknowledgements, and re‑engagements, all with centralized tasks and history for team alignment.

Layering Audience Republic makes segmentation even richer by auto‑syncing ticketing and attendance data for real‑time, always‑up‑to‑date segments (buyers/non‑buyers, checkout abandoners, frequent attendees, locals vs. travelers, seat/price‑based buyers) that power multi‑channel campaigns across email, SMS, and paid social, plus automations for presales, post‑show engagement, loyalty, and win‑backs. These capabilities are supported through Audience Republic and AudienceView Unlimited’s Correspondence and Business Intelligence tools for advanced targeting and execution.

Not exactly—but it gives you powerful visual tools to help optimize pricing and understand demand:
• Customizable seating charts show real-time availability and layout, so you can spot high-demand areas at a glance.
• Color-coded price zones let you manage and adjust pricing visually across sections—think Orchestra vs. Balcony—with instant updates.
• Dynamic pricing features allow early-bird discounts or last-minute premiums, adapting prices based on demand.
• Detailed event-level reporting reveals which seats and products perform best, helping you make smarter inventory and pricing decisions.
So, while you won’t see a traditional heatmap, you’ll have all the visual cues and data you need to optimize pricing and maximize revenue.

AudienceView is a comprehensive event commerce platform trusted by over 2,400 venues and 30,000 users across 30+ live-event segments—including theaters, music venues, museums, attractions, and higher education. Both AudienceView Professional and Campus are designed to streamline event management and boost attendance for university and campus events, while AudienceView Unlimited also supports full campus installations for complex, large-scale needs.

AudienceView Professional and Unlimited are designed to support multi-venue organizations with fully customizable features, allowing you to manage separate seating charts, events, pricing, and inventory for each venue while maintaining centralized reporting and branded site management. Both products handle complex, multi-channel sales (B2C, B2B, web, app, POS), enable cross-sell and upsell opportunities, and provide real-time inventory management. Rich API and customizable integrations ensure the platform can meet the needs of even the most complex multi-venue operations, giving you flexibility, efficiency, and a seamless patron experience.

AudienceView provides comprehensive ticketing, operations, and marketing solutions for live events of all sizes, with proven success in performing arts, live music and festivals, attractions, museums, higher education, and non-profit sectors. The platform supports both single and multi-purpose venues, as well as organizations operating locally, regionally, or globally.

AudienceView provides comprehensive fundraising tools for nonprofits, allowing you to:

• Create and manage fundraising programs
• Track gifts and donor activity
• Run campaigns and appeals
• Embed donation options directly into the ticket purchase flow

The platform supports online and recurring donations, customizable amounts, tiered member benefits, anonymous giving, and robust dashboards and reports for monitoring campaign success.
Fundraising is fully integrated, not a separate module, so you can view donor and ticket-buyer activity in a single profile, combine ticket sales and fundraising data in reports, and identify top donors and prospects. AudienceView also enables management of pledges, donation payments, unlimited campaigns, and flexible payment plans, with shopping cart functionality that lets you process tickets, packages, donations, memberships, merchandise, and gift cards in a single order, both online and in the back office.

AudienceView provides an integrated CRM and single customer view across channels, updating patron and donor profiles in real time with ticket purchases, donations, website visits, and email engagement, and supporting reporting and analytics for retention and lifetime value. AudienceView Unlimited embeds CRM at the core—fully integrated with fundraising, ticketing, ecommerce, and email—and offers seamless third‑party integrations via the platform’s architecture and Integration Service for real‑time sync with systems like Salesforce and HubSpot. AudienceView Professional includes a fully integrated CRM that consolidates histories, manages households, tracks interactions and follow‑ups, and enables targeted campaigns with built‑in analytics

Yes – AudienceView supports both reserved seating and general admission events. You can create unlimited ticket types for any setup whether it’s general admission for casual events, reserved seating for premium shows, or even timed entry for exhibitions and tours. Plus, you can mix multiple price tiers in the same venue, like VIP sections, accessible seating, and student discounts, all in one go.

AudienceView Professional enables patrons to receive barcoded e-tickets as printable PDFs, which can be scanned in-person via mobile device to track real-time attendance, prevent ticket fraud, and streamline entry verification. AudienceView Unlimited expands on these capabilities by supporting mobile PDF tickets, QR codes, and digital tickets that can be stored in digital wallets, including Apple and Google Wallets, offering even greater flexibility and convenience for both venues and attendees.

AudienceView supports memberships and donations alongside ticketing, allowing organizations to offer flexible packages, track donor activity, and process everything in a single order.
AudienceView Unlimited provides integrated fundraising and membership management, with incremental and static membership types, automated benefits, donation tracking, and configurable donation prompts at checkout.
Professional also enables membership functionality within fundraising campaigns, offers robust donation tools including automations and pledge management, and can grant ticket benefits to donors based on contribution levels.

AudienceView Unlimited manages annual renewals for tickets, merchandise, donations, and memberships using customer offers, which place items on hold in customer accounts and automate batch invoicing. Customers can accept renewal offers online or through back office channels, with flexible expiration dates and options for auto-renewal and scheduled payments managed by system administrators.

AudienceView Professional handles subscriptions and renewals through Packages, covering season tickets, memberships, and other bundles. Its FixedPlus Packages allow seats to automatically roll over each year, and the integrated CRM provides a 360-degree view of patrons, enabling detailed reports on buyer behavior, demographics, and engagement.

AudienceView does not offer a dedicated performer portal, but both Professional and Unlimited provide robust dashboards and reporting tools designed for organizational users. Access is managed through user permissions: in Professional, users are assigned either full or limited access, and permissions can be customized for each role. In Unlimited, system administrators have granular control to create user roles and groups, determining what data users can access and what actions they can perform. If you want performers or external users to see event data, you can easily share reports via email without granting full system access.

AudienceView Professional and Unlimited both offer flexible tools for managing comps, seat holds, and split payments.
Comps can be issued as $0 ticket types, with Professional restricting these to authorized box office staff for control and tracking, while Unlimited allows $0 tickets in any sales channel.

For holds, Professional provides a default Generic Hold type and lets you create custom hold types for specific needs, while Unlimited supports unlimited hold types with granular user permissions so only designated staff can manage or sell held seats.

Both products support split payments, enabling patrons to pay with multiple methods such as credit card, gift card, voucher, or cash, and Unlimited allows split payments online between card, gift card, or account credit.
All these features are backed by color-coded seat maps, role-based permissions, internal notes, and detailed reporting for transparency and control.

AudienceView Unlimited offers extensive package options, allowing you to bundle tickets, donations, merchandise, vouchers, and more across all sales channels. You can create subscription and season tickets (with seat renewal across venues), fixed and flexible bundles, family packages, and cross-packaging with non-ticket items, all of which can be adjusted and pro-rated as events occur.

AudienceView Professional also makes it easy to build fixed packages, flexible bundles, and flex passes, letting patrons redeem admissions for events of their choice, and supports bundling merchandise or memberships alongside advanced seat management for reserved seating, VIP sections, and accessible seats.

To buy tickets, simply visit the organization’s AudienceView-powered website, browse upcoming events, choose your seats, and complete checkout using a valid payment method.

AudienceView Unlimited is designed for large, complex organizations needing deep customization, multi-venue scale, and full operational control, offering advanced features like configurable architecture, powerful APIs, and granular brand and workflow management.

AudienceView Professional is built for growing, mid-size organizations seeking efficiency and reliability, providing unified ticketing, CRM, fundraising, and reporting in an intuitive system, with built-in audience growth tools and measurable ROI.

Ticketmaster dominates large stadium tours, but many arts, cultural, and mid-to-large venues operate successfully outside that ecosystem with better margins and stronger brands.

Reach matters – but ownership matters more. AudienceView customers grow audiences using first-party data and integrated promotion tools without sacrificing control.

Exclusive contracts limit flexibility, innovation, and long-term choice – and increasingly carry regulatory and reputational risk.

Box office software helps theaters manage ticket sales, seating, payments, and audience data in one system.

The best solution combines ticketing, CRM, and fundraising in one platform, while remaining easy to use for small teams. AudienceView Professional is designed specifically for these needs.

Yes—modern platforms like AudienceView allow theaters to manage both ticket sales and fundraising in one system.

Costs vary depending on features and scale, but many platforms offer flexible pricing for small and mid-sized organizations.

Disconnected systems create manual work and limit visibility. A unified platform helps teams save time and better understand what drives revenue.