Pointe-à-Callière, the renowned museum of archaeology and history located in Old Montreal, Quebec, faced a significant challenge: how to streamline operations across multiple platforms to provide a superior visitor experience. With over 200,000 annual visitors and more than 10,000 members, the museum needed a unified system that could integrate various functions, from ticket sales to membership management, while also enhancing the overall visitor journey.
The Challenge: Disjointed Systems and Operational Inefficiencies
Pointe-à-Callière, Montreal’s renowned museum of archaeology and history, welcomes over 200,000 visitors annually and manages more than 10,000 members. But behind the scenes, they faced a major challenge: seven separate systems running ticketing, membership, donations, CRM, invoicing, and school group bookings.
This fragmented approach created inefficiencies, made reporting complex, and limited their ability to deliver a seamless visitor experience. They needed a unified solution—a single, integrated platform to manage their entire operation.
The Solution: AudienceView Unlimited
Pointe-à-Callière partnered with AudienceView, their end-to-end event commerce partner, to implement AudienceView Unlimited, an all-in-one platform designed to simplify live-event and visitor-based operations. This implementation replaced seven systems with one scalable solution that handles ticketing, memberships, and financial workflows—all while improving the experience for patrons.
Key features of the integration included:
- Timed-Entry System: A full timed-entry system was implemented, allowing visitors to book entry every 15 minutes from 9 AM to 5 PM, six days a week. This system enhanced visitor flow and improved the overall visitor experience.
- Membership Program: AudienceView Unlimited facilitated the creation of a comprehensive membership card program, complete with renewal capabilities, ensuring that members received seamless service and timely reminders for renewals.
- School Group Registration: The platform also included a specialized system for school groups, simplifying the process of activity registration and management.
- Data Migration and Financial Management: All existing CRM data was successfully migrated to AudienceView Unlimited, and financial data was configured to export automatically to Sage Accpac Software daily, ensuring accurate and up-to-date financial reporting.
- QuickSale Capabilities: The box office was set up with QuickSale stations, allowing for efficient and speedy transactions, further enhancing the visitor experience.
The Result: A Streamlined Operation and Enhanced Visitor Experience
The integration of AudienceView Unlimited into Pointe-à-Callière’s operations resulted in significant improvements:
- Unified Operations: One platform provides a holistic view of customer interactions, reducing complexity and increasing efficiency.
- Improved Visitor Management: Timed-entry and QuickSale dramatically reduced wait times and improved the onsite experience.
- Stronger Membership Engagement: The museum’s new membership program now drives renewals and member satisfaction through a seamless, connected process.
- Future-Focused Innovation: Pointe-à-Callière continues to expand capabilities with Skidata turnstiles (pictured here), counting cameras, and self-serve kiosks—all integrated with AudienceView Unlimited’s API.
By consolidating seven systems into one, Pointe-à-Callière unlocked new levels of operational efficiency and guest satisfaction. AudienceView, as an end-to-end event commerce partner, provided more than just software—it delivered a strategic foundation for growth. Backed by AudienceView Unlimited, an all-in-one platform purpose-built for live experiences, Pointe-à-Callière can now focus on its mission: sharing history and culture while delivering a world-class visitor experience.