AudienceView Fraud Prevention
Fraud Prevention for Live Event Ticketing
AudienceView Fraud Prevention identifies and blocks suspicious transactions in real time, before tickets are issued, payments are processed, or chargebacks reach your team.
- Stop high-risk transactions during checkout
- Reduce fraudulent purchases and chargebacks
- Detect suspicious bot and reseller activity
- Protect revenue without adding manual review
- Keep legitimate ticket buyers moving smoothly through checkout
Ticketing fraud is evolving.
Your protection should too.
Fraud in live event ticketing can happen in seconds. Bots, stolen payment cards, card testing, coordinated resale activity, and fraudulent purchases can move through checkout before a team has time to review an order.
The impact goes well beyond a single bad order. Fraud drains revenue, removes inventory from real fans, increases operational workload, and creates a frustrating purchase experience for legitimate buyers. Clients using the AudienceView Fraud and Reseller Management package have reduced fraudulent chargebacks by more than 90%, protecting both revenue and team capacity.
96%
Fraud happens before teams can react
96% of online merchants face active fraud every year. In live events that risk shows up before your team has time to review an order. By the time a chargeback appears or a suspicious purchase is flagged, tickets may already be issued, inventory may already be gone, and staff may already be dealing with cleanup instead of prevention.
$28.1B
Net revenue takes the hit
The cost of fraud extends beyond the original purchase. Chargebacks, lost inventory, processing costs, support time, and fraudulent resale can reduce the net revenue. Global merchant fraud losses have reached $28.1 billion, with cumulative losses projected to reach $404 billion.
40-96%
Manual review cannot keep up
During high-demand on-sales, bots can make up 40% to 96% of incoming site traffic, crowding out real fans at the exact moment they are trying to buy. Lean teams do not have time to monitor every transaction, configure complex rules, or investigate suspicious behavior after tickets have already moved.
AudienceView Fraud Prevention Impact
$221M+
In fraudulent transactions blocked. High-risk activity has been stopped before becoming lost revenue, chargebacks, or post-purchase cleanup.
197,000
Unique fraudster and reseller accounts blocked. Repeat suspicious activity is identified and prevented across known fraudster and reseller accounts.
90%+
Reduction in fraudulent chargebacks. Clients using the Fraud and Reseller Management package have reduced fraudulent chargebacks by more than 90%.
How AudienceView Fraud Prevention Works
AudienceView Fraud Prevention analyzes ticket transactions during checkout and makes a risk decision before the purchase is completed.
The system evaluates signals against 500,000+ unique values that signal bad actors to identify transactions as high risk. These can be stopped before both the ticket is issued and the payment is processed. Legitimate purchases continue through checkout without requiring manual review from your team.
Client spotlight
Reduce fraudulent ticket resale with secure digital tickets
Fraud prevention can extend beyond the initial transaction. Before implementing AudienceView ticketing, The Phoenix Symphony experienced third-party sellers purchasing PDF tickets, editing them, and reselling them for prices as high as 400% of the original ticket value.
Using AudienceView Fraud Prevention, they migrated to a secure digital ticket delivery and delayed barcode system, removing the vulnerabilities that fraudulent resellers relied on.
The result: up to 90% reduction in fraudulent ticket resale, while maintaining a smoother entry experience for legitimate ticket buyers.
Protection without adding work to your team
Stop fraud before tickets are issued
Suspicious transactions are identified during checkout rather than after a ticket has entered circulation.
Keep legitimate buyers moving
Fraud checks take place in the background so legitimate customers can continue through the ticket purchase process without added steps.
Avoid manual fraud monitoring
Standard fraud protection runs automatically and does not require staff to constantly review and configure systems.
How exposed is your organization to ticketing fraud?
A quick self-check shows where risk may be entering your purchase journey. Fraud is difficult to measure until it surfaces as chargebacks, lost inventory, or staff time spent on cleanup.
Your organization may have increased exposure if:
- Your team reviews suspicious transactions after tickets are already issued
- Chargebacks are creating extra work for box office, finance, or support teams
- High-demand on-sales attract unusual purchasing patterns or automated traffic
- Staff are spending time manually monitoring orders or investigating disputes
- Loyal ticket buyers are losing access to inventory because of bulk buying or suspicious resale activity
Frequently Asked Questions
AudienceView Fraud Prevention is a real-time fraud detection solution for live event ticketing. It analyzes ticket transactions during checkout and blocks purchases identified as high risk before tickets are issued or payments are processed.
AudienceView evaluates transaction and behavioural signals during checkout, including velocity, device intelligence, geolocation, IP information, rule-based checks, and known positive or negative activity.
If a transaction is identified as high risk, it can be blocked before the purchase is completed.
No. Fraud checks run in the background while legitimate buyers continue through the purchase flow, so the purchase experience stays seamless.
If a transaction is identified as high risk, it is blocked before completion. No ticket is issued, no payment is processed, and the buyer is shown an error message.
Yes. It detects automated and suspicious purchasing patterns, including bots, using behavioral and network signals. For organizations dealing with more complex reseller challenges, advanced controls are available through additional fraud and reseller management services.
No. Fraud prevention runs automatically in the background and does not require teams to monitor transactions manually, configure complex rules, or manage additional systems.
Ready to protect more revenue before fraud reaches your team?
AudienceView Fraud Prevention reduces risk, protects buyer trust, and keeps checkout moving without adding more manual work to already-busy teams.