About this Webinar
Giving Tuesday may only be one day, but it represents one of the biggest fundraising opportunities of the year. In 2025, 38.1 million Americans participated and donated a record $4.0 billion, making early planning more important than ever.
Join Jessica Bernat, Senior Director of Mass Marketing at the Canadian Red Cross, Heath Warren, Manager, Annual Fund Campaign at Ravinia Festival, and Alexis Gilkes, Major Gifts Director at Metropolis Arts as well as AudienceView’s Ashley Powell, for a panel discussion on how leading organizations prepare for Giving Season, engage donors, and maximize fundraising success.
Through real-world examples and practical strategies, you’ll learn how to build impactful donation campaigns, create meaningful donor experiences, and make the most of Giving Tuesday and year-end giving.