Ecommerce conversion rate calculator

Calculate the average conversion rate for your industry.

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This conversion rate calculator is intended for illustrative purposes only and is not a substitute for legal, financial or other professional advice. Shopify makes no warranty, express or implied, regarding the accuracy, completeness, reliability or suitability of the information herein provided. Past performance should not be taken as an indication or guarantee of future results.

See what the average conversion rate is for a business like yours.

Know how your ecommerce conversion rate measures up, so you can start finding ways to make progress over time.

Try the conversion calculator to:


    See how you compare to other brands of the same size and industry


    Get actionable tips on how to boost your ecommerce conversion rate


    Identify gaps in your brand’s conversion strategy and find opportunities for improvement

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