Data-Driven Success for Museums: A Blueprint from the Mark Twain House

Rebecca Floyd and Dawn Veillette Diana

12:00 pm ET
May 15, 2024


Join us for an enlightening webinar featuring insights from the Mark Twain House, a model of success in the museum and cultural sector. Our guest speakers, Rebecca Floyd, Director of Interpretation, and Dawn Veillette Diana, Development Director, will share their expert strategies on Data Utilization and Audience Insight, Communication Strategies, and Donor Engagement. These approaches have significantly contributed to increases in ticket sales, annual memberships, and donation revenue at the Mark Twain House.

What You Will Learn:

  • Data Utilization and Audience Insight: Understand how to analyze and leverage visitor data to enhance engagement and tailor experiences.
  • Communication Strategies: Discover effective communication techniques that resonate with diverse audiences and keep them coming back.
  • Donor Engagement: Learn the secrets to building lasting relationships with donors and increasing contribution levels.

Whether you’re looking to boost visitor numbers, increase memberships, or enhance fundraising efforts, the insights shared by our speakers will be invaluable.

About Rebecca:
Rebecca Floyd has worked at the Mark Twain House & Museum since 2020, as an interpreter, a visitor services manager and now, director of interpretation. Her major role at the Mark Twain House is to hire and train interpretive staff, but she also helps maintain and analyze customer data, builds events for sale, and maintains attendance records for the museum.  She also serves as a technology liaison with the museum’s IT support company.

About Dawn:
Dawn joined The Mark Twain House & Museum as Director of Development in March 2022. She has worked in the nonprofit development field for more than thirty years, holding positions at Boys & Girls Clubs of Hartford, Easterseals Capital Region & Eastern Connecticut, The Children’s Museum, and Hartford Stage. She’s done just about everything in the field, from selling memberships to database management to donor relations. Dawn serves on the board of the Connecticut Chapter of the Association of Fundraising Professionals and is a member the Association of Donor Relations Professionals and the New England Development Research Association.