An engaging and personalized customer experience is the goal of every organization in live entertainment. Historically, the customer journey often had a start and end – but the modern journey is much more complex.
Join a webinar on Wednesday, April 20 moderated by Mike Evenson, VP of Marketing and Product Management at AudienceView, to learn about:
- Why consumers would pay more for a product or service to ensure a superior customer experience.
- How a unique and relevant customer experience creates a competitive advantage through fostering customer loyalty, advocacy and referrals.
- The influence of technology on creating a rich customer experience.
Live events organizations must take advantage of the opportunity to influence the customer journey from the very beginning stages of event discovery all the way through to the email thanking the customer for attending the event. And then the follow-up communication that encourages the customer to buy merchandise, tickets to a future event or asks for a donation.