From Silos to Synergy: Ticketing, Marketing & the Customer Experience

Description

Audiences have come to expect personalized experiences—from the first email to the moment they walk away from your event (and beyond). Yet in many organizations, ticketing and marketing teams still operate in silos, each with valuable data and insights that rarely make it across the divide. This panel conversation brings together experts to explore what happens when those walls come down. You’ll hear how leading organizations are creating alignment between marketing and ticketing—leveraging shared data, strategy, and communication to deliver a more cohesive, engaging brand experience for every customer.

Program insights and learnings include:

• How collaboration between marketing and ticketing leads to stronger, longer-lasting customer relationships
• Why shared data and unified strategies create a more seamless brand experience across every touchpoint
• Practical tools and techniques to bridge communication gaps between teams
• Real-world success stories from organizations that have embraced this connected approach
• No matter what part of the industry you represent and work in, when your teams work together, your customers feel the difference. Join us to learn how breaking down silos can build stronger relationships, boost loyalty, and elevate every step of your audience journey.

Panel Presenters:

• Luis Payan, Guest Experience Manager, Scottsdale Arts
• Ben Koucherik, General Manager, Chicago Children’s Theatre
• Kate Gallagher Ott, Senior Box Office & Customer Services Manager, ArtsQuest
• Mike Sinnott, Client Growth Manager, AudienceView