Guide to Understanding Ticket Fees & Charges
Ticket fees and charges have become an increasingly important revenue stream in live entertainment.
In this comprehensive Guide to Understanding Ticket Fees & Charges – fully loaded with visuals, checklists, best practices and thought leadership from industry veterans – we’ll teach you how to create a fees strategy that works best for your organization and your customers.
You’ll learn about:
- How you can and should control your ticket fees as part of your revenue generation strategy.
- The different types (charges, taxes, commissions) and styles (inside, included, additional) of fees.
- When and where the ticket fees should be applied.
- Strategies implemented by the American Conservatory Theater and SHN.
- Five Myths and Facts about ticket fees.