Guide to Understanding Ticket Fees & Charges

Ticket fees and charges have become an increasingly important revenue stream in live entertainment.

In this comprehensive Guide to Understanding Ticket Fees & Charges – fully loaded with visuals, checklists, best practices and thought leadership from industry veterans – we’ll teach you how to create a fees strategy that works best for your organization and your customers.

You’ll learn about:

  • How you can and should control your ticket fees as part of your revenue generation strategy.
  • The different types (charges, taxes, commissions) and styles (inside, included, additional) of fees.
  • When and where the ticket fees should be applied.
  • Strategies implemented by the American Conservatory Theater and SHN.
  • Five Myths and Facts about ticket fees.

Guide to Understanding Ticket Fees & Charges

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