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Florida State University Arts Launches AudienceView

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AudienceView is the new technology partner for the Florida State University (FSU) Fine Arts Ticket Office, within the School of Theatre which manages ticketing and e-commerce for ten campus organizations and departments, ten campus venues, three community organizations, visiting organizations that rent out the facilities and dozens of area venues spanning numerous genres.  FSU is located in Tallahassee, Florida’s state capital.

After an industry-wide search, FSU selected AudienceView for many reasons – among them, that the solution is comprehensive, enterprise-level right out of the box and can be easily configured to sell flexible subscription packages, series and bundles as well as public and student tickets.

AudienceView’s true shopping cart capabilities are highly valued by FSU because of the wide variety of venues and events it operates.  Tickets and donations can also be combined in the same transaction.

Donors can automatically access new benefits and entitlements in real-time after they make a donation or reach a new level of annual giving, even if the donation is still in their shopping cart.

Responsive design allows customers to complete their purchase in just a few clicks using any type of mobile device, then present their mobile tickets at the show or print them at home before the event.  The convenience of e-tickets improves the customer experience and allows FSU to sell ads and sponsorships on their digital deliveries.

All data is managed by a single database, which gives FSU a 360-degree view of patrons, customers and donors.  Data can be used to target email marketing and customize offers, upsell and cross-sell recommendations based on past buying and trends.

AudienceView is also intuitive and user friendly, so training new staff is quick and trouble-free.  This will protect FSU from the inevitable turnover of student workers as they graduate and pursue jobs in their fields.

“AudienceView is an exciting move for the Fine Arts Ticket Office. We service many different clients throughout FSU and the Tallahassee community, which require varying degrees of resources. The ability to securely limit what access users have to the back-end product has revolutionized our office. We now have the ability to give limited access to events and reporting to several departments within the School of Theatre, as well as many of our clients and presenters. We are looking forward to rolling out our subscription season for the first time online as integrated within our ticketing system; something we have not had the ability to do for the last 10+ years,” said Sarah Goodson, Director, Fine Arts Ticket Office. “The transition project team we worked with at AudienceView was absolutely amazing, and the support and relationship team we are working with post transition have been extremely helpful in assisting us in achieving our goals. I am very much looking forward to attending AVConnect with one of my graduate assistants and learning everything we can to help launch us towards a future of utilizing everything this wonderful system has to offer.”

“Our solution is an excellent fit for FSU because it allows the ticketing team to provide options for its specialized and varied constituency. AudienceView is extremely nimble, flexible for ticket sales, packaging and bundling, and easy to configure across all kinds of different events, venues and product needs,” said Jonathan Tice, Vice President, Global Sales at AudienceView.  “A lot goes into creating a great customer experience and we are delighted to be partnering with FSU to accomplish this and more in the years to come.”

Want to learn more about how AudienceView can unlock the potential of your arts organizations? Build a personalized demo in three easy steps and let us show you!

 

The Grand 1894 Opera House Selects AudienceView as New Technology Partner

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TORONTO, Ontario, Canada – January 5, 2017AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces its selection as the new technology partner of The Grand 1894 Opera House in Galveston, Texas.  On top of its celebrated heritage as “The Official Opera House of Texas,” the venue has held a special place in the history of its community and the hearts of many residents for more than 120 years.

“We are delighted to be joining forces with AudienceView and introducing new technology that complements our exceptional programming and facilities.  It will help us know our patrons more intimately, serve them better, communicate more deeply and enhance the overall guest experience,” said Maureen M. Patton, Executive Director of The Grand 1894 Opera House.  “AudienceView will also help us leverage new revenue opportunities, streamline our business operations and make us more efficient.”

By partnering with AudienceView, The Grand has the advantage of a state-of-the-art platform with all the tools it needs to create amazing relationships and experiences for its audiences.  Subscription sales and renewals will be transitioned online, eliminating a cumbersome manual process.  The Grand also plans to introduce expanded donation abilities online, leverage AudienceView for single show tickets and transform communication with members, donors and patrons.

Founded in 1894 and a charter member of the League of Historic American Theatres (LHAT), The Grand has survived storms, hurricanes and periods of neglect.  Several generations have shown their commitment to the arts by saving the theatre and making it a crown jewel of Texas entertainment.  Over the years, important restoration and building improvement projects have been completed to ensure that The Grand remains a powerhouse for the performing arts in the region.

This coming season, as always, there is something for everyone at The Grand, including top touring artists in theatre, music, dance, opera, children’s programming and other performance genres that engage and enrich the lives of our diverse communities.  In 2016-17, guests were included in a live taping of The Texas Tenors, who opened the season with a performance to be aired nationally on PBS.  The schedule also includes the musicals 42nd Street and Pippin, Hollywood legend Sophia Loren, The Time Jumpers, Arlo Guthrie and country music legend Loretta Lynn, among others.

“AudienceView is excited to be working with this storied venue and its incredibly committed team.  Together, we have the opportunity to blend history with modern technology as The Grand grows revenues and delights loyal supporters from the local community and visitors to the island city,” said Jonathan Tice, Vice President, Global Sales at AudienceView. “We look forward to a long and successful relationship with The Grand as it continues to offer the finest in entertainment, bolster the local economy and enrich the cultural life of Galveston and the surrounding region.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AudienceView Launches at University of Rochester’s Eastman School of Music

Announcing one of our newest clients in the arts campus world, the Eastman School of Music; a renowned professional school within the University of Rochester, is now live on AudienceView.

Eastman offers single tickets and subscriptions for its entire schedule of performances.  The purchase process is further enhanced by interactive 3D seat maps from AudienceView’s partner, Ticketing3D.  Now patrons buying tickets can see the view from their seats in a lifelike representation of Kodak Hall at Eastman Theatre and other performance spaces.

AudienceView’s core platform is also powering integrated content management, which drives the look and feel of the organization’s online presence, and email marketing, which will enable Eastman to provide a highly personalized service experience.

“AudienceView was the clear choice for our new in-house box office at Eastman Theatre – it created immediate efficiencies while offering opportunities to scale our use of the platform,” said Keith C. Elder, Director of Concert Activities for the Eastman School of Music.  “The integrated content management system is also improving the overall experience for our patrons and allowing us to provide better customer service.  We are delighted to have technology in place that matches the incredible quality of our artistic presentations.”

“We are pleased to welcome the Eastman School of Music to our growing family of North American arts organizations,” said Jonathan Tice, Vice President of Global Sales for AudienceView.  “The AudienceView platform will give the school the ability to engage its audiences in innovative ways and help the school transform their operations with operational efficiencies.  We look forward to a long-term partnership with this passionate community that is so dedicated to preparing students for meaningful careers in music.”

UK’s Marina Theatre Selects AudienceView

TORONTO, Ontario, Canada – November 14, 2016AudienceView, a world leader in e-commerce software for events and entertainment organisations, proudly announces its selection as the new technology partner of the Marina Theatre in Lowestoft, Suffolk, UK. Originally opened in the Victorian era, the venue boasts a variety of live entertainment options, including West End musicals, top comedy acts, touring drama and musical productions, opera, dance and concerts. It is one of only two venues outside of London to be granted a prestigious residency of the Royal Philharmonic Orchestra and annually hosts the largest professional pantomime on the East Anglian coast. The Marina Theatre also operates a successful cinema operation, with the largest screen and film auditorium in town.

“After researching various systems, AudienceView was the obvious choice given its flexibility and overall depth. AudienceView also serves some of the biggest brands in the UK market, so we know we are in very good hands,” said Lee Henderson, CEO of the Marina Theatre. “As an independent charitable arts organisation, we need to work with partners who can help us increase our market share, develop our varied audiences and become more resilient in these ever-changing times, especially in the arts. We are delighted to join the worldwide AudienceView family.”

AudienceView comes complete with robust, tightly integrated features, including ticketing, e-commerce, fundraising, customer relationship management (CRM), email marketing, content management (CMS) and powerful analytics. This will help the Marina Theatre drive new and incremental revenue, improve the overall customer experience and increase efficiencies.

The Marina Theatre highly values in-house control of the CMS and knowing everything they create will be device responsive, making the online experience user-friendly for mobile, tablet and laptop users. The team also plans to automate its email marketing and reporting so that staff can focus on big-picture strategies.

In-house productions, touring events and resident tenants can be managed by the single solution while maintaining each brand’s unique identity. Defined security levels also make it possible for certain information to be shared while other data remains protected.

“We are committed to helping our clients in the UK and around the world reach the pinnacle of success with their businesses. Through these partnerships, we are helping organisations of all sizes and types increase revenue, create efficiencies and introduce innovations that foster long-term audience engagement, “said Jeff Koets, AudienceView’s Interim Managing Director for the UK. “We look forward to a long and successful relationship with the Marina Theatre team.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Industry Leader From AudienceView Named INTIX President and CEO

TORONTO, Ontario, Canada – November 9, 2016 – Today, the International Ticketing Association (INTIX) and AudienceView announced that Maureen Andersen has accepted the position of President and Chief Executive Officer of INTIX after seven years helping AudienceView form partnerships with arts and entertainment organizations to help improve their business operations.

An industry veteran of over 35 years, Maureen has experienced the ticketing and live events industry from almost every angle imaginable. At each stop along her journey, she continued to hone her skills and create long-lasting relationships in the industry, which have put her in a position to lead INTIX and help even more organizations evolve their businesses.

“We are so excited for Maureen to have this great opportunity to lead INTIX, which is such an integral association in our industry,” said Mark Fowlie, CEO of AudienceView. “At AudienceView, we’ve been fortunate to have Maureen understand, appreciate and evangelize our platform to arts and entertainment organizations around the world. It is difficult to find words that properly express how much we will miss Maureen’s ability to connect AudienceView with organizations in need and mentor future industry leaders, but we are thrilled that INTIX sees in her what we’ve always seen. With Maureen at the helm, we are excited to deepen our relationship with INTIX even further.”

Maureen is no stranger to the INTIX community. She has played many roles in and around the organization for 35+ years, including her most recent role as Board Chair. In addition, Maureen has served as interim President of INTIX and has constantly supported the association to grow and add value for its members and partners.

”During the due diligence phase of our search, Maureen’s name was repeatedly mentioned as the best person to lead INTIX into the future.  While she was not looking to leave AudienceView, we are thrilled to have successfully recruited Maureen to be our new CEO,” said Gary Lustig, Search Committee Chair, Past-Chair of INTIX and Principal of LusTicks Consulting.

With the 2017 INTIX annual conference right around the corner in New Orleans this January, Maureen will be jumping right into her new role. While it will be difficult to depart AudienceView after so much time helping organizations, Maureen recognizes that overseeing INTIX gives her an even bigger opportunity to make a fantastic impact in our industry.

“This is my industry,” said Maureen. “At every stop along the way in my career, I fill my cup by spending time with people from the industry and for the industry. My time at AudienceView has been invaluable and I’ve been able to work with so many amazing people and organizations. Taking on this role at INTIX gives me the best of both worlds. I will have the opportunity to continue deepening these great relationships I’ve created and apply my experience with an INTIX member organization that I have been so passionate about growing.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AudienceView Announces Growth Investment from Rubicon Technology Partners

New investment positions AudienceView for accelerated growth

TORONTO, Ontario, Canada – November 3, 2016 – AudienceView, a leading global software provider for events and entertainment organizations, proudly announces a significant growth investment from Rubicon Technology Partners, a private equity firm specializing in enterprise software companies.

“Joining forces with Rubicon Technology Partners is an exciting alliance for our team at AudienceView,” explained Mark Fowlie, CEO of AudienceView. “Their expertise, resources and strategic support will be valuable for AudienceView as we scale the business to expand our position as the best-in-class platform for live entertainment brands across the globe.” AudienceView founder and Chairman Kevin Kimsa added, “I’m thrilled that Rubicon sees what we’ve seen for years and am incredibly excited to partner with the Rubicon team.”

In serving hundreds of organizations around the world through a single, integrated platform, AudienceView has become the preferred choice of industry thought leaders in sports, arts and live entertainment. “As the live events ecosystem continues to evolve, we are seeing leading organizations choose AudienceView rather than remain stuck with the status quo,” said Mr. Fowlie. “With this investment, we will continue to be at the forefront of innovation, helping our clients achieve new levels of revenue, engagement and efficiency to exceed their business goals.”

“Rubicon is excited to partner with Mark and the AudienceView team,” said Jason Winsten, Principal at Rubicon Technology Partners. “The live entertainment industry is undergoing dynamic change and partners like AudienceView, with integrated and customer-centric solutions, will be critical for organizations to maximize engagement and drive customer satisfaction.”

Pagemill Partners served as financial advisor to AudienceView.

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

About Rubicon Technology Partners

Rubicon invests in enterprise software companies with proven products and talented management teams. Rubicon is a value-added investor that helps companies drive growth by leveraging the firm’s operating experience and modular process framework. For more information, visit www.rubicontp.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Troy University Athletics Picks AudienceView for Ticketing and Donor Management

TORONTO, Ontario, Canada – May 10, 2016AudienceView has been selected as the new technology partner of Troy University Athletics following an industry-wide search. The world leader in e-commerce software for events and entertainment organizations will provide an integrated solution to power all Trojans ticketing and donor management operations, replacing a fragmented system that included multiple databases and spreadsheets.

“In the past, our fan alumni and donor information was being stored in several different places, so we had a difficult time communicating, cultivating relationships and increasing revenue,” said Jeremy McClain, Director of Athletics at Troy University. “During our discussions with AudienceView, it was clear that they can help us operate our business more efficiently today. AudienceView is also thinking ahead to what college athletics will look like five and ten years down the road.”

Troy plans to improve the online sales experience with a seamless AudienceView-powered website that matches its athletics brand, with all ticketing and donor information stored in a single database. Using integrated email marketing features, the team at Troy will leverage its data to communicate with all types of supporters and foster closer relationships. These steps are expected to improve engagement and drive more revenue from ticket sales and donations.

“We believe AudienceView will make it easier for us to engage our fans and provide for an improved fan experience,” said Rachel Ketchum-Kilgore, Athletics Ticket Manager at Troy University. “Giving fans the ability to manage their own accounts – and in turn their relationship with us – will give them the control that they’ve often requested.”

“More and more schools are recognizing the value in our software and see it as an investment to ensure long-term success across their fan and donor base.  With AudienceView, Troy Athletics can offer more opportunities for supporters to show their passion, which can then be monetized through ticket sales and donations,” said Mike Evenson, Vice President of Marketing and Product for AudienceView. “We are excited to help Troy immediately modernize its operations and succeed in its long-term vision to boost revenue and better engage fans.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

University of Toronto’s Hart House and Central Box Office Select AudienceView

AudienceView is proud to be deepening its relationship with the University of Toronto (U of T).  We’re already powering all campus community events – and later this year, U of T’s Hart House will launch AudienceView as its platform of choice to serve patrons.

Since opening in 1919, the 450-seat Hart House Theatre has served as the stomping grounds for countless professionals, including actor Donald Sutherland and Saturday Night Live creator Lorne Michaels.  Today, it is the university’s focal point for performing arts, with 1,000+ students participating each year in the venue’s extra-curricular season of drama, dance, music and film.

Hart House also handles events for venues throughout the Greater Toronto Area, both on and off campus, with capacity of up to 5,000 seats.

AudienceView rose to the top of the search process for many reasons, mainly because of the excellent alignment with the wide scope-of-use desired by Hart House.  The box office team wanted the ability to provide a 360-degree view of customer profiles by capturing all transactions and interactions in a single robust CRM, something at which AudienceView excels.

Hart House also wanted to consolidate systems into one single platform with AudienceView to drive increased efficiencies and achieve better results.  Initially, Hart House will launch ticketing and content management on AudienceView and then transition to add fundraising, class registration, email marketing and more.  Ultimately, customers and patrons will have a rich, fully unified experience.

Providing ticketing services to any size or type of venue will be easy for Hart House because AudienceView can manage services for any number of organizations in a single instance. Notably, there is no limit or specialty resourcing required to add new venues or venue layouts with AudienceView.

“We are delighted that U of T is once again placing its trust in AudienceView.  By consolidating its systems, Hart House is giving its box office team the ability to automate critical business functions and achieve incredible efficiencies,” said Jonathan Tice, Vice President of Global Sales for AudienceView.  “Staff will have more time to spend on big-picture strategies, which will advance both the theatre organization and its regional ticketing business.”

AudienceView Accelerates Growth, Welcomes New Clients in College Athletics, Campus Communities and Performing Arts

TORONTO, Ontario, Canada – August 15, 2016AudienceView, a world leader in e-commerce software for sports, events and entertainment organizations, has achieved continued momentum in 2016, with growth fuelled by numerous new customers and contract renewals.

“Organizations across the entertainment industry are turning to AudienceView to achieve their business objectives with our innovative, high-performing customer-engaging platform,” said Mark Fowlie, CEO of AudienceView.  “Technology plays an extremely important role in the overall customer journey and we are proud that our solution is creating efficiencies, driving revenue and bringing fan engagement to a new level through one-of-a-kind experiences.”

Among AudienceView’s newest clients are the athletics departments at Troy University and Northeastern University – two programs that want to be more innovative with their fan offerings and better monetize their passionate communities.

Troy has replaced a fragmented system (that included multiple databases and spreadsheets) with AudienceView, which will power all of Trojans ticketing and donor management operations.

The box office team at Northeastern will use AudienceView for all events and athletics across campus, including 18 varsity sports at the Division I level.

“With AudienceView, schools and organizations of any size or type can be innovative with what they offer and how they communicate – from the moment a fan first begins looking for a ticket to long after the event,” said Jonathan Tice, Vice President of Global Sales for AudienceView.  “Our platform and methodology makes it possible to turn guests you don’t know into fans you do know.  By analyzing them, organizations can provide more compelling offers based on fan preferences and behavior, which increases relationships, revenue and loyalty.”

In suburban Chicago, AudienceView is now the technology partner of three popular venues run by the Aurora Civic Center Authority – the 84-year-old historic Paramount Theatre, RiverEdge Park and Copley Theater.  As a showcase partner, Paramount plans to leverage every aspect of the AudienceView solution to reimagine the customer experience and support ongoing growth.  These integrated capabilities include ticketing, e-commerce operations, in-venue sales, fundraising, customer relationship management (CRM), marketing, content management and more.

Jefferson Live!, the umbrella producing company for the historic Cascade Theatre of Redding, California and Holly Theatre of Medford, Oregon, selected AudienceView as its new multi-venue technology partner.  The Cascade Theatre is now live and AudienceView will launch at the Holly Theatre once its historic renovation project is complete.

The Palace Theatre for the Performing Arts in Stamford, Connecticut will complete their transition this month from multiple databases to a single solution that puts its patrons at the center of all operations.  In addition to ticketing all events, AudienceView will significantly improve the overall service experience with complete patron records tracking all touch points, automated fulfilment of member benefits, innovative program offerings and fundraising.

“AudienceView’s donor management capabilities are extremely strong,” adds Tice.  “Our platform makes it possible to integrate tightly with the development plans of your main campus or business unit.  This is particularly helpful for colleges, universities and arts organizations that run fundraising programs for student athletes or a special event in parallel with a centralized strategy.”

Renewals

In recent weeks, renewals for organizations in North America include Salt Lake City’s Hale Centre Theatre, San Francisco’s American Conservatory Theater (A.C.T.), North Carolina’s Blumenthal Performing Arts and the University of California, San Diego.

Internationally, AudienceView has extended relationships with AFC Bournemouth of the English Football League’s top-tier Premier League, HQ Theatres & Hospitality, the second largest owner and operator of regional theatrical venues in the United Kingdom, SIV, which operates a portfolio of venues that attracts more than four-million customers per year, and the Nationale Opera & Ballet in Amsterdam.

“Our clients are doing amazing things that go far beyond selling tickets.  We are proud to be providing the technology that enables them to engage with customers and monetize them more effectively,” said Michael Bryce, COO for AudienceView.  “Watching so many passionate groups change the overall experience for their customers is extremely rewarding for our team, which remains dedicated to helping entertainment organizations adopt new practices that will grow their businesses today and in the future.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Image Credits: AFC Bournemouth, Cascade Theatre, Troy Athletics, Paramount Theatre and Northeastern University

AudienceView Selected by Jefferson Live!

AudienceView is the new technology partner of Jefferson Live!, the umbrella producing company for the historic Cascade Theatre of Redding, California and the Holly Theatre of Medford, Oregon.

Now live on AudienceView, the Cascade Theatre hosts a wide range of arts and cultural events, including theater, concerts, dance and film presentations.  As a regional cultural hub, the Cascade is home to the Northstate Symphony, Jefferson Repertory Company and Redding City Ballet, and supports the creative work of numerous local and regional cultural organizations.  It seats just over 1,000 patrons and hosts more than 120 events annually.

AudienceView will be launched at the Holly Theatre once its historic $4.3-million renovation project is complete.  With seating for approximately 1,000 patrons and special events space for up to 200, the Holly expects to grow quickly to over 130 events annually.   The re-opening of the Holly will double the organization’s use of the AudienceView platform, which will manage services for venues in two states using one secure database.

All of the functionality in AudienceView is being used by Jefferson Live! to create a remarkable service experience.  These features include integrated online and social ticketing, e-commerce operations, memberships, customer relationship management (CRM), fundraising, in-venue sales, marketing and analytics reporting.  In addition to helping increase revenue, AudienceView is improving service for all patrons, including the loyal members who bought 75% of inventory during membership presales.

“AudienceView is delighted to be supporting the mission of Jefferson Live! and its historic theatres in fostering the arts and enriching the culture of these two communities,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView.  “Our technology is having an immediate impact by creating a more efficient environment so that the marketing, ticketing and service  teams can spend more time focused on getting to know their customers, building lasting relationships and creating fantastic experiences that feed lifelong memories.”

Tulane Athletics Partners With AudienceView

One-stop shopping to be more user friendly for donors and ticketholders

TORONTO, Ontario, Canada – May 17, 2016 – Tulane Athletics has joined forces with AudienceView, a world leader in e-commerce software for sports, events and entertainment organizations, to create a more personalized customer experience for its passionate community of fans. Together, the organizations will create a one-stop online engagement hub for Tulane fans as well as valued donors and alumni.

“We are proud to be the first school from the American Athletic Conference to partner with AudienceView.  There is incredible energy surrounding our athletics program right now and this relationship is the perfect fit to capture that enthusiasm and help meet our key business objectives,” said Director of Athletics Troy Dannen.  “Our athletics department will have more control over operations by bringing ticketing in-house, eliminating manual processes and having the ability to track everything in a single database.  This continuity will help us to better engage our fans, provide seamless customer service and make business decisions based on real-time information.”

With AudienceView, fans will have a single destination to easily buy their athletics tickets online.  They can also choose to make a donation in the same transaction.  Every fan will have freedom to access their account anywhere, anytime – from their desktop or any type of mobile device.

Tulane’s new technology will share customer data with central development creating a bridge to new prospects.  This “system of record” will give development staff a real-time understanding of fans who first made a donation to the athletics department and may be open to additional gifts in the future.

AudienceView will help Tulane create efficiencies so athletics department staff can spend more time focusing on big picture strategies and growth.

“Our software plays a unique role in unlocking the customer journey and overall fan experience.  In the past six months alone, we’ve welcomed several universities and allowed them to take their ticketing and fan engagement to a new level. We couldn’t be prouder to welcome Tulane University to our growing and successful family,” said Mark Fowlie, Chief Executive Officer for AudienceView. “We are thrilled to help amplify the excitement that currently surrounds Green Wave athletics.”

Full implementation will be in place by the start of the 2016-17 school year.

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Troy University Athletics Picks AudienceView for Ticketing and Donor Management

TORONTO, Ontario, Canada – May 10, 2016AudienceView has been selected as the new technology partner of Troy University Athletics following an industry-wide search. The world leader in e-commerce software for events and entertainment organizations will provide an integrated solution to power all Trojans ticketing and donor management operations, replacing a fragmented system that included multiple databases and spreadsheets.

“In the past, our fan alumni and donor information was being stored in several different places, so we had a difficult time communicating, cultivating relationships and increasing revenue,” said Jeremy McClain, Director of Athletics at Troy University. “During our discussions with AudienceView, it was clear that they can help us operate our business more efficiently today. AudienceView is also thinking ahead to what college athletics will look like five and ten years down the road.”

Troy plans to improve the online sales experience with a seamless AudienceView-powered website that matches its athletics brand, with all ticketing and donor information stored in a single database. Using integrated email marketing features, the team at Troy will leverage its data to communicate with all types of supporters and foster closer relationships. These steps are expected to improve engagement and drive more revenue from ticket sales and donations.

“We believe AudienceView will make it easier for us to engage our fans and provide for an improved fan experience,” said Rachel Ketchum-Kilgore, Athletics Ticket Manager at Troy University. “Giving fans the ability to manage their own accounts – and in turn their relationship with us – will give them the control that they’ve often requested.”

“More and more schools are recognizing the value in our software and see it as an investment to ensure long-term success across their fan and donor base.  With AudienceView, Troy Athletics can offer more opportunities for supporters to show their passion, which can then be monetized through ticket sales and donations,” said Mike Evenson, Vice President of Marketing and Product for AudienceView. “We are excited to help Troy immediately modernize its operations and succeed in its long-term vision to boost revenue and better engage fans.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AudienceView Selected as New E-Commerce Partner of Chicago’s Historic Paramount Theatre and the Aurora Civic Center Authority

TORONTO, Ontario, Canada – March 15, 2016AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces its selection as the new technology partner of the Aurora Civic Center Authority, which showcases productions at three popular venues in suburban Chicago.  The facilities include the 84-year-old historic Paramount Theatre (1,888 seats), RiverEdge Park – a 30-acre, 8,500-person outdoor concert venue, and the173-seat Copley Theater.

“AudienceView’s vision to put the customer at the center of an entertainment organization’s business is perfectly aligned with our aspirations.  Our subscribers and single-ticket patrons mean everything to us, and to our continued success.  We are delighted to be working with an organization that feels as strongly as we do about nurturing the customer journey and ensuring an exceptional service experience,” said Paramount’s Vice President of Marketing & Sales Jim Jarvis. “Following our recent, unparalleled growth, we are excited to be working with a best-in-class company that will help us continue that trend.”

Paramount began an industry-wide search for a new technology partner after it became clear that its incumbent system was not able to meet the organization’s current or future needs. AudienceView, with its customer-friendly solution that allows organizations to grow, was selected as the ideal fit.

As a showcase partner, Paramount plans to leverage every aspect of the AudienceView solution to create an exceptional online experience and ensure the highest levels of customer service and care.  These integrated capabilities include ticketing, e-commerce operations, in-venue sales, fundraising, customer relationship management (CRM), marketing, content management and more.

In doing so, Paramount will reimagine the customer experience and support ongoing growth, related in part to a new Broadway series and demand for season tickets subscriptions, which account for a majority of sales.  Customers will also have the ability to purchase tickets plus related products and services for any Paramount event in a single transaction.

“Paramount embraces the same vision as AudienceView and our relationship is a perfect blend of technology, partnership and desire to provide premium guest experiences,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView.  “As an organization, Paramount has every intention of growing and is not afraid of change to achieve its goals.  We are thrilled to have been chosen to help this dedicated team of arts professionals move forward on their journey of growth.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AudienceView’s 2015 Success Underscores Client Satisfaction and Customer-Focused Experiences

TORONTO, Ontario, Canada – March 3, 2016AudienceView, a world leader in e-commerce software for events and entertainment organizations, achieved exceptional success in 2015 by enabling powerful experiences for client’s passionate communities. With dozens of new organizations joining the company’s ever-growing family and numerous client renewals, AudienceView solidified its position as a global industry leader.

“AudienceView is proud of its status as the go-to solution for major college athletics programs, entire campus communities, performing arts organizations, arenas, film festivals and more,” said Mark Fowlie, CEO of AudienceView. “Our success speaks volumes about the value of combining ticketing and all related transactions, including merchandise sales and fundraising, into a single system. We are helping to provide a unique, emotional customer experience that goes beyond selling a game or a show and ensuring that organizations can always be in touch with their most passionate supporters.”

New Clients

Higher education, college athletics and performing arts are the areas in which AudienceView’s growth was greatest in 2015. New clients using AudienceView across campus include Princeton University, the company’s fourth Ivy League school joining long-term clients Harvard, Yale and Dartmouth, plus University of Northern Colorado, Simon Fraser University and The George Washington University.

AudienceView was also selected as the new official ticketing and fan engagement solutions provider for the University of Tennessee Athletics. The comprehensive partnership will see AudienceView power ticketing for the venerable 102,455-capacity Neyland Stadium and service Knoxville Tickets, a regional outlet for various Knoxville area venues including Thompson-Boling Arena and Knoxville Civic Auditorium and Coliseum.

“We are enthusiastic and eager to leverage AudienceView’s state of the art technology and capitalize on the many new strategic opportunities,” said Brett Huebner, Sr. Associate Athletics Director and Chief Financial Officer at Tennessee Athletics. “AudienceView’s unique platform and vision for customer engagement, purchases, and management strongly aligns with our fundamental and future business goals.”

Also in athletics, our partnership with the National Association of Intercollegiate Athletics (NAIA) enables more than 260 member schools to access a centralized e-commerce and fan engagement platform powered by AudienceView.

AudienceView was selected in 2015 as the new technology partner of The George Washington University Athletics department (GW Athletics) in Washington, D.C. Its ticketing team is using AudienceView to drive sales for five varsity sports, including NCAA basketball, and a variety of club and intramural athletic events. AudienceView will also power ticketing for the Division of Student Affairs.

On the arts side, AudienceView proudly welcomed Film Independent, which produces the Los Angeles Film Festival, CenterArts and its four venues at Humboldt State University, George Washington University Arts, Children’s Theatre of Charlotte and Irving Arts Center, among others.

Among new standout clients in the UK, AudienceView joined forces with Bath Spa Live, Bath Spa University’s production company for arts and cultural events.

Continuing Partnerships

AudienceView is pleased to have signed contract extensions with many long-time clients.

Renewals in the UK include the internationally renowned FA Group and Wembley Stadium; its iconic 90,000-seat venue that’s been served by AudienceView since 2005, as well as ACC Liverpool Arena and Convention Centre, Liverpool Philharmonic, Hall for Cornwall and Dublin Theatre Festival.

In the United States and Canada, Ticket Central and Playwrights Horizons, Shorenstein Hays Nederlander, Geffen Playhouse, Louisiana Philharmonic Orchestra, Broadway Center for the Performing Arts, The Wheeler Opera House and Aspen Show Tickets, Pechanga Resort and Casino, the Fine Arts Center and the City of Moncton inked exciting renewals with AudienceView.

Internationally, Ticketworld in the Philippines and Australia’s Moshtix renewed their commitment to power operations using AudienceView. As a result of our partnership and by leveraging AudienceView’s regional ticketing features, Moshtix won a highly coveted contract with the Astor Theatre in Perth.

“Our success underscores the importance of innovation and how it can be achieved using a single system,” adds Michael Bryce, Chief Operating Officer for AudienceView. “AudienceView is intelligently powering the transactions that support passionate fan experiences while driving efficiency at the same time. AudienceView’s technology makes it possible for any type of organization to put fans and patrons first without losing sight of the bottom line.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Image credits: Children’s Theatre of Charlotte, GW Athletics, GW Arts, Bath Spa Live, Moshtix, and University of Tennessee, Knoxville.

AudienceView Selected by Stamford Center for the Arts and Palace Theatre

AV16-ClientAnnouncement-PalaceTheater_710-270The Stamford Center for the Arts (SCA) and Palace Theatre have selected AudienceView as their new entertainment technology partner. SCA produces and showcases a full season of live theatre, opera, dance, family programming and concerts at the historic 1,580-seat Palace Theatre, plus art exhibitions in its gallery space. The Palace Theatre is also home to the Ballet School of Stamford, Connecticut Ballet, Lumina String Quartetʼs Chamber Music Institute, Namaskaar Foundation, Stamford Symphony and Stamford Young Artists Philharmonic.

With AudienceView, SCA will migrate from numerous systems to a single, integrated e-commerce solution that puts the customer relationship at the center of all operations.

In addition to ticketing all events, AudienceView will significantly improve the overall service experience by automating fulfilment of member benefits, integrating all touch points into 360-degree patron records and helping to grow the membership program in new and exciting ways. These improvements will help SCA to grow its member base, increase revenue and become more efficient. Fundraising as well as new and innovate program offerings will be also be powered by AudienceView.

“We are thrilled to be working with the passionate and driven team at Palace Theatre and thank our like-minded clients for the enthusiastic referral,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our technology is an ideal fit for the Palace and the SCA’s business aspirations and will immediately transform their processes to create impactful customer experiences.”

AudienceView Named New Official Ticketing and Fan Engagement Partner for University of Tennessee Athletics and Knoxville Tickets

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Toronto, ON & Knoxville, TN – December 3, 2015 – The University of Tennessee has joined a growing list of leading organizations by identifying and selecting AudienceView as their official ticketing and fan engagement solutions provider. The broad partnership will provide the University of Tennessee Department of Athletics (Tennessee Athletics) and Knoxville Tickets with AudienceView’s fully integrated, highly-configurable and web-based solution – a robust platform with core facilities in ticketing and e-commerce, fundraising and donor management, marketing, content management, analytics and customer relationship management.

AudienceView’s entire solution is real-time and designed to provide business thought leaders with the tools required to streamline operations, adjust for market dynamics, generate incremental revenues, and deliver exceptional customer experiences. Working with the University of Tennessee, AudienceView will create single comprehensive views of fans, customers, and donors while helping grow the community of passionate Volunteers supporters.

“We are enthusiastic and eager to leverage AudienceView’s state of the art technology and capitalize on the many new strategic opportunities,” said Brett Huebner, Sr. Associate Athletics Director and Chief Financial Officer at Tennessee Athletics. “AudienceView’s unique platform and vision for customer engagement, purchases, and management strongly aligns with our fundamental and future business goals.”

Under the new partnership, AudienceView will kick off Summer 2016 with servicing Tennessee Athletics, a founding member of the Southeastern Conference (SEC), and the ticketing needs for the venerable 102,455-capacity Neyland Stadium.  AudienceView will also service Knoxville Tickets, a regional ticketing outlet for various Knoxville area venues including Thompson-Boling Arena and Knoxville Civic Auditorium and Coliseum.

“AudienceView takes great pride in partnering with organizations that have a clear vision for the work they do and the passionate community they serve,” said Mike Evenson, Vice President for Marketing and Product at AudienceView. “Our products and services are designed to provide a new vantage point for leaders who want to shape the fan experience while driving new and significant revenue generation opportunities. We are looking forward to forging a powerful partnership with the University of Tennessee by helping them achieve these goals.”

About AudienceView:

Headquartered in Toronto, Ontario, AudienceView offers the industry-leading engine that enables intelligent ticketing and e-commerce solutions through customer-focused experiences. AudienceView is relied on to power over $2 billion in transactions each year by servicing over 550 venues in 15 countries. AudienceView’s clients range from University of Minnesota Athletics, Wembley Stadium and Opry Entertainment to events such as the FA Cup, Edinburgh International Festival and Los Angeles Film Festival. Visit audienceview.com or connect on Facebook and Twitter.

Further Information:

For AudienceView:

Christine Payne
PR Consultant
416.489.0092
media@audienceview.com

For University of Tennessee:

Ryan Robinson
Sr. Associate AD for Communications
865.974.4167
Ryan.Robinson@utk.edu

 

One-on-One: Aubrey Stork, Digital, CRM & Loyalty Manager, Mirvish Productions

Mirvish_thumbnailBased in Toronto, Mirvish Productions is Canada’s largest commercial theatre production company. Mirvish operates the Royal Alexandra Theatre, a historic venue it saved from demolition in 1963, the luxurious 2,000-seat Princess of Wales Theatre, which opened in 1993, the 2,300-seat Ed Mirvish Theatre and the intimate 700-seat Panasonic Theatre. Its subsidiary TicketKing provides online ticketing services to both Mirvish Productions and many smaller Toronto theatre companies.

As Digital, CRM & Loyalty Manager, Aubrey is ultimately responsible for maximizing the lifetime value of Mirvish customers. On the CRM side, he manages all email marketing communications, including mass emails and lifecycle-based emails, which Mirvish plans to use regularly in the coming months. In the area of loyalty, Aubrey is implementing technology to help increase lifetime customer value for existing patrons. Digitally, Aubrey manages all of Mirvish’s online advertising efforts as well as optimization, making sure customers can easily find the theatre company, find the show they are interested in and make a purchase.

A masterpiece of beaux-arts architecture, the historic Royal Alexandra is Toronto's senior theatre and, at 101, never having been converted to any other use, the oldest continuously operating legitimate theatre in North America.

A masterpiece of beaux-arts architecture, the historic Royal Alexandra is the oldest continuously operating legitimate theatre in North America.

AV: How does technology help a business like Mirvish?

Aubrey: I think technology serves to enhance the experience. I’m probably not the first person ever to say this, but I think the show-going experience starts long before a person gets into the theatre and can continue long after that as well. We are looking at how we make that the best that it can be. From the ticket-buying process to pre-show – making sure patrons have all the information they need to get to the show on time, to find parking, etc. – and then post-show asking them what they thought of the show and continuing on that conversation with relevant messaging based on who they are and what they like.

AV: How is Mirvish using technology?

Aubrey: AudienceView powers all of our ticketing. We are also using it for our pre-show and post-show communications. The latest thing that we are using AudienceView for is our point-of-sale (POS) system. In our theatres, we have rolled out the POS system that AudienceView built with some of our input, so all of our concession sales are going through that system as well with the goal of having a 360-degree view of our customers.

Mirvish's membership card makes it possible to figure out who is making purchases. The organization uses that information to speak more intelligently and on point with its subscribers.

Mirvish knows who is making purchases using their membership card and uses that information to speak more intelligently and on point with its subscribers.

AV: And that’s linked to a membership card?

Aubrey: Yes, exactly. As it stands today, our subscribers have a card that allows them to access credit that’s on their account to then use for concessions. So different from a typical gift card, which is anonymous, this card allows us to figure out who is actually making the purchase so that we can use that information to speak more intelligently and on point with our subscribers.

AV: Why is technology a good complement to a great patron experience?

Aubrey: Technology paired with data allows us to treat individuals as individuals. I think it’s as simple as that. Digital becomes the channel that we are able to do that through and data is the driver that allows us to know what to say to the person we’re talking to.

AV: How does Mirvish plan to use technology to improve the customer journey?

Aubrey: I think the crux of it is using technology to find out who our customers are. We are laying the foundation for what I think is going to be a superior experience – before, during and after the show. What we intend to do is use technology to learn as much as we can about our customers so that we can then speak to them accordingly.

We will be introducing very comprehensive lifecycle programs primarily using email to talk to the customer who we may have identified is at risk of not purchasing as frequently this year as they did last year, for example.

We’ll talk to our best customers who are purchasing all the time but maybe never purchasing concessions at our theatres. And, we’ll be looking at ways we can generate more revenue and enhance the experience as well.

AV: You led the charge in implementing POS attached to membership cards at Mirvish. How has this project brought value to Mirvish and its patrons?

Aubrey: The idea started with incenting our subscribers to renew, to renew early and to pay in full early on as well. We provide payment plans, but obviously we prefer to have things taken care of rather quickly in that way.

The idea was to incent customers with a value that varied based on a number of different things – like when they renewed and if they paid in full. The second part to providing that incentive was that this credit could then be used at concessions, which traditionally for our subscribers doesn’t tend to be part of their show-going habit.

We thought we could achieve a couple of things with this new version of our subscriber card – again, getting customers to renew and encouraging new behavior.

I also looked at this in a grander way and saw the opportunity. By using AudienceView, we are able to tie all those purchases back to each subscriber and complete that full view… then roll it out sometime in the future to all of our customers, more likely by leveraging a mobile app, which we’ll also power using AudienceView.

AV: How can musical theatre and performing arts groups benefit by taking ideas from other sectors and introducing them into their businesses?

Aubrey: A lot of what we’re doing and what I’m intending to do is inspired by Starbucks. I think they do a fantastic job. They are a bricks and mortar business that up until two or three years ago had no idea who their customers were really, then they took what started as a gift card and rolled it into a loyalty program and an app. Now for me, it has changed my behavior. When I’m standing in line at Starbucks and about to make a payment, I look at my app to see if I have a balance. If I don’t, I reload it there to get my points. Right there is an example of other industries that are inspiring what it is that we’re doing in theatre.

AV: Some musical theatre and performing arts groups are just not proactive when it comes to technology, but they could be much more efficient if they were. How can technology help busy professionals do more and improve the overall customer experience?

Aubrey: AudienceView provides a wealth of data on our customers as it is today. Any of the arguments that I’ve had to make internally to sell what it is I’m looking to do have largely been based on the data. If we’re able to recognize or figure out what an average order total is or how many of our customers are actually active, we can start setting benchmarks for ourselves that we can then improve upon and continually measure to see how we are doing and where we need to make improvements.

There is a lot of opportunity to leverage what we know about a customer and communicate with them to bolster their value over time.

Motown the Musical is the first show of Mirvish's 2015-16 season.

Motown the Musical is the first show of Mirvish’s 2015-16 season.

AV: What else is Mirvish doing with technology that is innovative?

Aubrey: Subscription upselling. For example, Motown, which is the first show of our 2015-16 season – if you were to purchase a ticket today, tomorrow you would get an email saying you can get a discount on the ticket you just purchased effectively by subscribing to the season. We then go on to highlight the rest of the shows in the season.

One of the things we plan to do – and this circles back nicely to the POS data that we are collecting now through AudienceView – is use concessions buying patterns as a way to incent other behaviors. For example, if we see a customer buys wine every single time they go to a show, rather than giving them a discount on a ticket for another show we can offer to credit their account with the $8.00 it would be for that glass of wine if they purchase tickets to the show. So more than just upselling concessions itself, we now have ability to use that in-theatre experience to encourage other purchase behavior as well.

In addition to that, again related to the POS system…is to allow patrons to pre-buy or load credit onto their card so that they can make their purchase before they even get to the theatre and then just scan their card and go to their seats. With that, we’ve also talked about the idea of having an exclusive line for our cardholders.

AV: That’s similar to Starbucks – don’t wait in line for a drink, order it in advance and we’ll have it ready when you get here!

Aubrey: Yes, exactly. It’s funny, one of the challenges that one of our front of house managers had mentioned was if you come to one of our theatres, there could be eight or ten bars, how do you know where your drink is going to be? Then Starbucks came along, again as a business I’m looking at to see what they are doing, and they’ve introduced this pre-ordering concept. Obviously they have a couple locations around, so they’ve solved that problem. When we get to the phase of rolling out an app, that is something that we’ll look to do.

AV: Why is it important to remain at the front of the technology curve in musical theatre and the performing arts?

Aubrey: I think technology is more and more becoming ingrained in our day-to-day lives and is becoming increasingly important to the next generation of theatre goers who expect to be able to do certain things with a certain ease.

Further, it’s become necessary based on the fragmentation of market: where traditionally we’d use mass media to reach our audience, these channels are becoming less and less effective. Paired with a growing expectation from consumers that we speak with them as individuals, it’s becoming critical to ensure our technology can satisfy these needs and expectations.

AudienceView Announces Strong Third Quarter, Dozens of New Clients and Renewals

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TORONTO, Ontario, Canada – October 29, 2015 AudienceView, a world leader in e-commerce software for events and entertainment organizations, today announced a strong third quarter with growth fuelled by numerous new clients and renewals.

Among dozens of new organizations so far in 2015, AudienceView is pleased to welcome recent additions the University of Northern Colorado, CenterArts at Humboldt State University, Bath Spa University, Children’s Theatre of Charlotte, the Irving Arts Center and the Canadian Basketball League.

Through its partnership with the National Association of Intercollegiate Athletics (NAIA), AudienceView also welcomed numerous NAIA member schools in Q3, including Baker University, Benedictine College, Culver-Stockton College, Goshen College, Kansas Wesleyan University, Middle Georgia State College, Spring Arbor University, the University of Rio Grande, the University of Saint Francis and Wiley College, among others.

In addition, contract extensions have been signed with many long-time AudienceView clients.  Renewals include:

“AudienceView remains committed to providing innovative technology that makes it easy for our clients to improve efficiency and increase revenue while ensuring an amazing experience at each stage of their customers’ journey,” said Mark Fowlie, CEO for AudienceView. “Our continuously strong performance and sales across college athletics, performing arts and university campuses is evidence of the great value having one system brings.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With approximately $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AudienceView Selected by Irving Arts Center

AV15-ClientAnnouncement_IrvingArts_710-270-banner The Irving Arts Center (IAC), a 10-acre multi-purpose performing arts complex in the heart of Dallas-Fort Worth, has selected AudienceView as its new entertainment technology partner.

The versatile facility features two proscenium theatres, four galleries, rehearsal, meeting, classroom and reception spaces, and a sculpture garden. Events range from performances by Lyric Stage and the Irving Symphony Orchestra, plays, musicals and galas to children’s productions, art classes and 12 weeks of summer camp annually. In 2014, the IAC hosted 1,375 events, including 203 performances and 24 exhibitions.

AudienceView is powering the IAC with a fully integrated solution to replace multiple systems, which the organization has outgrown. It will provide ticketing and e-commerce, including sales via mobile and social channels, for all events, season subscriptions, memberships, workshops, camps and more. IAC also plans to operate online content management, customer relationship management (CRM), fundraising, email marketing and point of sale (POS) transactions through AudienceView.

“The IAC is a place of real community pride and we are delighted to welcome it to our growing family of multi-use performing arts and civic centers,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Multi-purpose facilities continue to have great success with AudienceView because of our incredible, fully integrated and wide-ranging functionality. Ongoing upgrades also ensure that organizations like IAC can remain modern and always provide the very best customer experience.”

University of Northern Colorado to Launch AudienceView for Campus Ticketing Operations

AV15-ClientAnnouncement_UNC_710-270-bannerAudienceView has been selected as the new campus-wide ticketing solution for the University of Northern Colorado (UNC) following an extensive, industry-wide RFP procurement process.

The solution will drive traditional and online ticket sales, including integrations with social platforms, customer relationship management (CRM), marketing and content management across their performing & visual arts, athletics and student activities campus programs.

“UNC believes in the growth of their e-commerce revenue potential and AudienceView’s dynamic, user-friendly solution is ideally suited to help increase earned revenue and improve the customer experience,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are delighted to welcome UNC to AudienceView’s growing family in Colorado and as another full-campus user of our complete entertainment business solution.”

CenterArts at Humboldt State University Selects AudienceView

AV15-ClientAnnouncement_CenterArts

AudienceView is proud to be the new entertainment e-commerce solution for CenterArts and its four venues at Humboldt State University. Humboldt State is the northernmost campus in the California State University system, located north of San Francisco in the town of Arcata.

The AudienceView solution will provide CenterArts with robust, flexible events management technology to replace an in-house system. It will power ticketing and e-commerce for their performing arts series, AS Presents events, which are managed by Associated Students of Humboldt State University, as well as artist and school performances, season subscribers and individual shows.

Center Arts plans to use AudienceView to bundle events and subscriptions in new, imaginative ways as well as offer payment plans to its customers. AudienceView will also make it possible for CenterArts to generate growth and increase customer satisfaction through upsells, such as season tickets for those purchasing seats to a single event, as well as cross-sells and donations.

“We are delighted that the AudienceView family of educational institutions continues to grow and are pleased to welcome another college performing arts center,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our solution will provide CenterArts with the modern technology it needs to meet all of its customer requirements, both now and in the future.”

Children’s Theatre of Charlotte Selects AudienceView

AV15-ClientAnnouncement_CTC

Children’s Theatre of Charlotte (CTC), a top theatre and education organization for young people, has chosen AudienceView’s AV Pro as its new entertainment e-commerce and CRM solution.

AudienceView will power ticketing, e-commerce, fundraising, customer relationship management (CRM) and class registrations for the nationally recognized theatre, which serves 300,000 children and families each year through its productions and wide-ranging education programs.

CTC is also home to a professional touring company, which has performed for more than 1.2-million people across North Carolina and into South Carolina, Georgia, Virginia and West Virginia.

AudienceView was selected by CTC following a comprehensive, industry-wide search.

“Children’s Theatre of Charlotte is known for providing remarkable family experiences and for its commitment to education at all levels. We couldn’t be prouder to join the CTC family and welcome them to ours,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our team looks forward to providing a single, robust, integrated solution that will further the theatre’s overall service experience for performances, education and community involvement programs.”

AudienceView Gains Momentum in First Half of 2015 – Welcomes Princeton University, Multi-Year Renewal with The FA Group and Launches AV Community

AV15-H1_HeadersGraphics_Collage TORONTO, Ontario, Canada – June 9, 2015AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce a strong first half of 2015, with growth marked by notable customer wins, numerous contract renewals and the launch of its latest offering, AV Community. Among AudienceView’s new clients is Princeton University, which is implementing AudienceView across the entire campus to manage ticket sales for events ranging from athletics to performing arts and concerts. Princeton is the fourth Ivy League school to join the AudienceView family alongside Harvard, Yale and Dartmouth. AudienceView also welcomes Film Independent, which produces 250+ events and screenings each year, including the Los Angeles Film Festival and Spirit Awards, to its growing family of film festivals and organizations. Film Independent debuted AudienceView for the sale of passes for the LA Film Festival in April, followed by individual tickets in mid-May. AudienceView is also enabling Film Independent to integrate memberships, packages, fundraising and more on a single platform. Multi-year customer renewals in recent months include the internationally renowned FA Group and its iconic 90,000-seat Wembley Stadium, which has extended its 10-year partnership with AudienceView. The FA Group will continue to use AudienceView to power ticketing operations for events at Wembley Stadium. Over the years at Wembley, AudienceView has been used to sell tickets for sporting events, including The FA Cup Final, home matches of the England national football senior team, The NFL International Series games and the UEFA Champions League Final, along with all concerts at the venue since reopening in 2007. In addition, AudienceView has extended contracts with numerous other organizations including:

Also in the first half of 2015, AudienceView proudly introduced AV Community, a subscription-based product suite designed to serve and amplify brands and their communities. Engineered to reimagine a central events marketplace, AV Community launched with three North American anchor clients:

  • National Association of Intercollegiate Athletics (NAIA),
  • Simon Fraser University (SFU) and
  • Western University Students’ Council.

AV Community is also making it possible for long-time AudienceView client Quaytickets to take on Eventbrite with Quayevent, its new white-label, self-serve ticketing and events management offering. Quayevent will launch at the Manchester Jazz Festival on July 31, 2015. “Our success in the first half of 2015 speaks volumes about the strength of our technology and the market need for AudienceView’s complete, integrated e-commerce entertainment business solution,” said Mark Fowlie, CEO for AudienceView. “We are continuing to add value for new and longstanding partners, including Princeton University and The FA Group, and our steady stream of renewals speaks to our commitment to staying innovative. In addition, AudienceView is helping our clients increase their revenue, achieve operational efficiencies and exceed customer service expectations.” About AudienceView AudienceView is a complete entertainment business solutions provider. With approximately $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter. Media/interview requests: Christine Payne Primoris Group Inc. +1 416.489.0092 media@audienceview.com

AudienceView to Implement Integrated E-Commerce and Ticketing Solution at Princeton University

Princeton News Release

TORONTO, Ontario, Canada – May 19, 2015AudienceView, a world leader in e-commerce software for events and entertainment organizations, today announced that it will implement an integrated e-commerce solution to manage ticket sales for events ranging from athletics to performing arts and concerts at Princeton University.

“We are delighted to have been selected to work with Princeton University and to welcome them as our fourth Ivy League school joining Harvard, Yale and Dartmouth,” said Mark Fowlie, CEO for AudienceView. “Our solution will enable this world-renowned university to focus on the overall customer experience as efficiently as possible while managing ticket sales and other transactions in a single database. AudienceView’s ongoing solution upgrades will also enable Princeton to remain on the leading edge of technology to support its ticketing system well into the future.”

AudienceView will provide Princeton with a web-based platform that includes traditional and digital ticketing, fundraising, customer relationship management (CRM), online content management, marketing and business intelligence.

The fully integrated AudienceView solution improves operations to support increased ticket sales and enables secure sharing of data between departments. Princeton will also have instant, real-time access to the results of ticket sales, marketing and fundraising campaigns, which will provide enhanced insight and the ability to immediately see which initiatives are most effective.

About AudienceView

AudienceView is a complete entertainment business solutions provider. With approximately $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

 

 

Film Independent Selects AudienceView

20150317_ClientAnnouncement-Images-Banner_orangeAudienceView will soon make its debut as the new technology provider of Film Independent, which produces the Los Angeles Film Festival and the Spirit Awards. A champion of independent films, the organization also hosts more than 250 other screenings and events annually, including the year-round weekly LACMA Film Series.

The fully integrated AudienceView solution will replace many of Film Independent’s legacy software packages with a single, web-based platform that integrates memberships, ticketing, festival passes, packages, fundraising and more.

AudienceView was selected following a referral from a current film festival client and because of its proven, ongoing success with similar organizations.

“We are proud to welcome Film Independent to our growing family of North American film and festival organizations,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our single, integrated solution is providing Film Independent and its high-profile events with the modern technology needed to exceed both customer expectations and business requirements. We look forward to a long-term partnership with Film Independent, the LA Film Festival and the Spirit Awards.”

Film Independent will launch AudienceView with the sale of passes for the LA Film Festival on April 21, followed by individual tickets beginning May 19.

 

AudienceView Selected by City of St. Catharines and The New Performing Arts Centre

20150317_ClientAnnouncement-Images-Banner_greenThe City of St. Catharines, the largest city in Canada’s Niagara Region, has selected AudienceView as its new entertainment technology solution.

The solution will power ticketing, e-commerce and fundraising for The New Performing Arts Centre, a brand new 95,000-square-foot academic and cultural complex with four performance venues, scheduled to open later this year. Two of The New PAC venues will also double as learning environments for future students of Brock University studying through the adjacent Marilyn I. Walker School of Fine and Performing Arts.

AudienceView was selected following a comprehensive request for proposal seeking a robust solution to enable complete control of business and venue management operations.

Ticketing, e-commerce, fundraising, customer relationship management (CRM), marketing and content management (CMS) are tightly integrated in AudienceView alongside a suite of powerful analytics tools. The unique brand identity of any number of residents and visitors can be easily maintained and defined security levels make it possible for certain information to be shared while other data remains protected.

“We are proud to welcome the City of St. Catharines to the AudienceView family and excitedly await the grand opening of The New Performing Arts Centre later this year,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “This magnificent complex will benefit immensely from our technology, which is ideally suited to meet all customer and constituent needs. We look forward to a long-term partnership with this vibrant Ontario city and its arts and culture community.”

 

Arden Theatre Company Selects AudienceView

Arden_logo_redblack_300dpiTORONTO, Ontario, Canada – February 3, 2015AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces its selection by the Arden Theatre Company in downtown Philadelphia, Pennsylvania. Known for bringing great stories to life on the stage, in the classroom and in the community, the Arden selected AudienceView following a comprehensive, industry-wide search.

“Arden Theatre Company is passionate about sharing stories with audience members and students. Bringing AudienceView into the business is an investment in our future and, ultimately, in the entertainment experience we provide for our patrons,” said Amy L. Murphy, Managing Director for the Arden Theatre Company. “We believe AudienceView will provide us with a hands-on approach to better integrate box office and back office operations.”

AudienceView makes it possible for organizations like the Arden Theatre Company to manage all aspects of their business and box office while satisfying key stakeholders, ensuring efficient operations, unlocking all potential revenue and building a strong brand.

From setting ticket prices and fees to creating opportunities for fundraising growth, AudienceView puts the power directly into an organization’s hands.

A single shopping cart can offer absolutely anything an organization has to sell, including tickets, event packages, donations, education offerings, and other ancillary products. The solution can help increase the value of an order by suggesting upsell and cross-sell offers based on customer behaviour and appropriately request donations to increase overall revenue.

An integrated content management system (CMS) makes it possible to build and manage online content and websites. As well, all the data is captured in a single database to analyze and leverage.

Photo credit: Billy Bustamante

Photo credit: Billy Bustamante

“We are excited to welcome the Arden Theatre Company as our first client in the Greater Philadelphia Area and to have them join our growing family of premier regional theatre companies,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Organizations like the Arden find immense value in an integrated solution that meets all of their business needs, both now and in the future. They are also excited by our ease of use, high-quality user interfaces and the impact our solution has on the overall patron experience. We look forward to partnering with the Arden as they extend their technology footprint.”

About the Arden Theatre Company

Founded in 1988, the Arden Theatre Company is dedicated to bringing to life great stories by great storytellers on stage, in the classroom, and in the community. Five Mainstage and two Arden Children’s Theatre shows are produced each season. The Arden provides extensive arts education programs including Arden For All, a program in schools in the Greater Philadelphia area. In the fall of 2013, The Arden completed construction on the Hamilton Family Arts Center. Located a few doors down at 62 N. 2nd Street, it is the home to Arden Drama School and has six classrooms, a rehearsal hall, and an 80-seat Studio Theatre.

The Arden has received seven Philadelphia Magazine “Best of Philly” Awards, the Arts and Business Council’s Arts Excellence Award, five City Paper “Reader’s Choice” Awards, four Philadelphia Inquirer “Theatre Company of the Year” citations, 59 awards and 300 nominations from the Barrymore Awards for Excellence in Theatre, and was named “Best Theatre Company” by Philadelphia Weekly in 2009. In addition, the Arden has been recognized specifically for their children’s work with the “Best of Philly” Award for Play in a Day (2009), “Best of Philly” Award for Theatre for Kids (2007), “Best of Philly” Best Kid’s Theatre Series (2001) and “Best of Philly” Best Children’s Theatre Award (2000).

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

One-on-One: David Cushing, VP – Ticketing at SHN

David Cushing, VP of Ticketing, SHN

David Cushing, VP of Ticketing, SHN

Based in San Francisco, Shorenstein Hays Nederlander (SHN) is a market-leading theatrical entertainment organization that brought its ticketing operations and e-commerce in-house when it moved to AudienceView in 2010. Since then, David Cushing and his team have had complete control over pricing strategy, fees and all related revenue sources. We spoke with David to get some insight into the difference this control has made for SHN and how it aligns with their organizational goals.

AV: When SHN moved to AudienceView, one of the main drivers was to be able to control your pricing strategy and structure. What made SHN decide to take control?

David: One of the main drivers was to get everything back in-house, under our own control, across the board and that included our customers. We really wanted to customize customer service because previous to 2010, which is when we came over to AudienceView, the focus on customer service had kind of gone by the wayside, not only in the ticketing industry but pretty much across the board in many, many businesses. SHN has been able to develop pricing that is more customer-friendly and allows staff to focus on customer service. The flexibility to take a whole new approach in this area allows SHN to cover costs, but it also creates a revenue stream for us to provide deeper, more engaged, proactive service to our customers. The process that brought SHN to AudienceView involved establishing why we charge service fees, how this is communicated to the customer and how it impacts SHN’s bottom line.

AV: What was SHN’s final deciding factor to go with AudienceView?

David: We liked the product. We especially liked the people. One of the things for us, and I think for any good business decision, is you’re not only looking at what the company has to offer you. You’re also looking at the mindset and culture of the company because you are creating a new relationship. While we wanted to have flexibility and functionality within the product, we also wanted to be with people that we respected and wanted to partner with.

AV: How do you determine what fees to charge on your tickets?

David: First, we establish what SHN needs to support its operation. Then, we consider what is fair to the customer. Finally, we research the broader market to arrive at the per-ticket fee.

AV: How do you think your customers view the per-ticket fee? Do you get the sense that it is something they’ve accepted like we do with airline fees and baggage charges?

David: For a long time, with the airline industry too, fees were add-ons. There was a lot of customer frustration because by the time they got to checkout, suddenly their ticket cost had increased. We only charge a per-ticket and a per-order fee. We don’t charge for print-at-home. We don’t charge for will-call. We wanted to eliminate a lot of those add-ons that we saw in other providers.

In October of 2012, SHN began blending the per-ticket fee into the stated ticket price for single ticket purchases. When adding tickets to the shopping cart, the customer gets a pop up that states ‘all listed prices include a per-ticket fee’, so it’s front-facing to the customer. SHN’s buyers now understand that stated prices include the service fee. I think that’s been great for customers and certainly clarifies our messaging to them.

AV: SHN is taking an approach that is similar to the UK with the recent ruling around the requirement to have transparency with fees. Do you see this as something that could come to North America in the future? What do you think of fee transparency?

David: I think it’s great, I do think it will happen. I think we are only one of the companies that is currently [being transparent with our fees], but I think more and more people are going to start doing it because they think transparency and openness is important to consumers.

AV: SHN has been using AudienceView for a few years now. You’ve got your ticket fee structure in place and it hasn’t changed. What would you say to an organization considering a system like AudienceView versus a different type of system? To an organization that may be hesitant to make an upfront investment?

David: Ten years ago, as a small company, it would not have been financially possible to bring our ticketing operations and service back in-house because of the mainframe that you needed just to just have a ticketing system work. Software technology evolution has totally changed that. When we decided to leave our last provider and actually explore bringing it in-house, it was because it was now financially feasible for us to do that. Now we’re fully self-sufficient, we’re not controlled by somebody else who tells us what we can or can’t do. We get to make all the decisions for our business and our customers. We are responsible for everything as far as our ticketing life is concerned. [Bringing ticketing in-house with the AudienceView partnership] has given us the flexibility to try new things and see if it works. We have a lot more ability to experiment with how we use the system and that’s challenging for us, but it’s also really exciting because we have that flexibility… [and] I do think you have to invest money to make money.

AV: I’m sure it has had a great impact on your overall customer experience as well?

David: Absolutely! Of course money and time were considerations [to bring ticketing in-house], but a real driving factor was we wanted to personally serve our customers. Before bringing this in-house with Audience View, SHN did not have a phone room in San Francisco; it was somewhere else…This distant phone room didn’t know the inner workings of our theatres and policies. Now, SHN’s staff work in physical proximity to the theatres, regularly attend shows in SHN venues and have a great feel for the experience. Therefore, the customer has a better experience because they are talking to highly trained, knowledgeable people. Again it is controlling our brand, the message and communication and that is very important to us.

AV: Thanks, David!

AudienceView Launched as New E-Commerce, Fundraising and Patron Management Partner of Marin Theatre Company

TORONTO, Ontario, Canada – November 20, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is live as the new technology partner of Marin Theatre Company (MTC) in Mill Valley, California. MTC is using AudienceView’s AV Pro to drive integrated ticketing, responsive e-commerce, fundraising and patron management in support of its world-class productions, which delight audiences from the Marin County and Bay Area communities and beyond. MTC_logo copyThe organization first opened its doors in 1966 and has since grown to become the premier mid-sized theater in the San Francisco Bay Area and leading professional theater in the North Bay.

“AudienceView was recommended to us by other theater groups in the Bay Area as an honest, responsive company with innovative technology, which is exactly what we were seeking,” said Michael Barker, Managing Director for Marin Theatre Company. “We are excited to have migrated our ticketing and fundraising to AudienceView because it is a proven, fully integrated solution that is ideal for not-for-profit performing arts and which offers flexibility, drives operational efficiencies and provides growth potential for the future.”

MTC is using AudienceView’s white-label solution to gain greater control over its contributed and earned revenue streams, improve business operations and provide ease-of-use for ticket office and management employees. The organization expects to quickly benefit from new opportunities to upsell and cross-sell tickets, donations and related e-commerce offerings during the transaction and via highly targeted marketing campaigns. AudienceView’s suite of analytics tools enable MTC to automatically generate reports showing real-time results of its fundraising and marketing programs. As an AV Pro customer, MTC will also have access to a set of integrated Google tools including Google Analytics and Google Tag Manager.

“With AV Pro, Marin Theatre Company is able to create efficiency by eliminating manual processes and engaging patrons like never before. Our industry-leading solution is also helping MTC provide even better service to its customers, leverage its fundraising successes to date and future-proof its operations for the years to come,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are delighted to welcome Marin Theatre Company to AudienceView and to have them join our Bay Area client base alongside innovators such as Shorenstein Hays Nederlander (SHN), A.C.T. and Shotgun Players.”

About Marin Theatre Company

Founded in 1966, Marin Theatre Company is the Bay Area’s premier mid-sized theater and the leading professional theater in the North Bay. We produce a six-show season of provocative plays by passionate playwrights from the 20th century and today in our 231-seat main stage theater, as well as a five-show Theater Series for Young Audiences in partnership with the Bay Area Children’s Theatre in our 99-seat studio theater. We are committed to the development and production of new plays by American playwrights, with a comprehensive New Play Program that includes productions of world premieres, two nationally recognized annual playwriting awards, readings and workshops by the nation’s best emerging playwrights and membership in the National New Play Network. Our numerous education programs serve more than 6,000 students from over 40 Bay Area schools each year.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

 

St. Olaf College Deploys AV Pro to Transform Ticketing for The St. Olaf Christmas Festival

TORONTO, Ontario, Canada – November 13, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce the deployment of AV Pro to transform and streamline ticketing for The St. Olaf Christmas Festival.  Presented annually by St. Olaf College in Northfield, Minnesota, the beloved festival is one of the oldest musical celebrations of Christmas in the United States.

“With increasing demand beyond our immediate constituents and a limited number of tickets, a reliable and powerful online sales solution is critical in order to accommodate our constituents while still making the event available to the public.  We wanted the quality of our technology to match the excellence of our program, which we have accomplished by partnering with AudienceView,” said Kevin Stocks, Assistant Director for Promotion and Marketing at St. Olaf.  “Our ticketing process is now simple and straightforward for our customers – despite the fact that we have a very strict and complex access structure for these tickets that are in such high demand.  We have been selling tickets through AudienceView for a few weeks now and our constituents are telling us that they are very happy with their ticket buying experience.”

With the ticketing process automated by AudienceView, festival attendees are ensured fair access based on the strict guidelines in place for donors and donor groups, employees and emeritus employees, students, parents, alumni, friends of the college and the general public.  The solution’s flexible, advanced capabilities allow staff to deeply structure the type of ticket buyer, how and when they have access to seats.

“We are extremely proud to welcome another prestigious Christmas program to our growing family in the Midwestern United States and to be modernizing ticketing of a production that has grown in size and popularity since it began over 100 years ago,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView.  “Our functionality is extremely well suited for these types of complex on-sales, which are driven by an entitlement hierarchy that unlocks and limits seats in stages based on donor level, relationship with the school and other factors. We look forward to a long, successful relationship with The St. Olaf Christmas Festival and welcome the opportunity to potentially expand our efforts to include other organizations on campus in the future.”

Started in 1912 by F. Melius Christiansen, founder of the St. Olaf College Music Department, The St. Olaf Christmas Festival today features more than 500 student musicians who are members of five choirs and the St. Olaf Orchestra, four conductors and thousands of audience members who are invited to sing along.  The festival is regularly broadcast nationwide on public television and radio.  It has also been featured nationally in major US publications, including TV Guide, Entertainment Weekly, the Wall Street Journal and the Los Angeles Times.

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

 

AudienceView Selected by California Shakespeare Theater

Cal_Shakes_LogoTORONTO, Ontario, Canada – October 9, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce its selection by California Shakespeare Theater (Cal Shakes) to implement a single, integrated solution, replacing multiple systems previously used for ticketing, memberships, fundraising, and more. Celebrating its 40th anniversary, Cal Shakes is an award-winning not-for-profit, professional theater company known for innovative productions, including new works and responses to Shakespeare and the classics produced at their Bruns Amphitheater, in addition to year-round education and community-based programs. Nestled in the hills between Berkeley and Orinda, California, the amphitheater is “one of the most beautiful performing spaces in America,” according to the Wall Street Journal.

“We are so excited to be transitioning to AudienceView, and to have software that can keep up with the demands of our multifaceted programming, and with our tech-savvy patrons,” said Susie Falk, Managing Director for Cal Shakes. “We know AudienceView will help us better understand and connect with our patrons and supporters, and look forward to better serving the communities of the Bay Area.”

In partnership with AudienceView, Cal Shakes is combining multiple business processes in the same way it unites diverse communities in the Bay Area. The robust AudienceView e-commerce engine will process all sales – including individual tickets, season subscription packages, flexible passes, class registrations, summer programs, gift cards, donations and memberships through a single solution. By integrating e-commerce and fundraising, Cal Shakes has the ability to understand all customer activity, leading to increased guest and donor satisfaction. Reporting and business intelligence features offer a full view of individual habits and preferences as well the ability to monitor sales, fundraising and campaign efforts. These capabilities can be invaluable in future marketing efforts, to attract new donors, and maximize donations.

“AudienceView is proud of its success and expanding footprint in the Bay Area. This is a region where technological and theatrical innovation is thriving and our entertainment business solution is a perfect fit for organizations of all sizes,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are thrilled to welcome the California Shakespeare Theater and its dedicated team of professionals to the AudienceView family. Our team is committed to exceeding their expectations and we look forward to a long and successful partnership.”

About California Shakespeare Theater

Founded in 1974, Cal Shakes is an award-winning, nationally recognized regional theater now under the leadership of Artistic Director Jonathan Moscone and Managing Director Susie Falk. Through seasonal productions at our outdoor amphitheater, and in year-round school and community-based programs, Cal Shakes expands access to the arts and builds diverse ownership of our region’s cultural vitality by fostering participatory approaches to the artistic process and arts education.

Over the last decade, our Main Stage productions-both new works and responses to Shakespeare and the classics-have earned a national reputation for their exhilarating artistry and boldness of imagination. We engage artists of the highest caliber from around the country to make the past present, reimagining the classics with a thrilling potency that provides a diversity of perspectives and aesthetics to an audience of more than 45,000 people annually.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AudienceView Launches at the Chan Centre, University of British Columbia

CHAN_COLOUR-500wTORONTO, Ontario, Canada – October 2, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is proud to have been selected as the new technology partner of the Chan Centre for the Performing Arts at the University of British Columbia (UBC), Canada. The partnership represents an important milestone for the Chan Centre by bringing e-commerce, ticketing and customer relationship management (CRM) in-house instead of relying on a third party.

“We are thrilled to be bringing ticketing for Chan Centre events in-house with a platform that offers a highly accessible online sales experience via a responsive e-commerce site through which we can fully engage with our customers and the student body. Having full control over our ticketing online, by phone and in person means that we can also confidently extend the superior experience that is enjoyed in our venues through the entire service journey,” said Cameron McGill, Co-Managing Director of the Chan Centre. “It is an added bonus that the technology partner we identified as being the best fit for our current and future needs is also a Canadian company.”

The Chan Centre chose AudienceView because its industry-leading technology gives the organization complete control of future ticketing. AudienceView offers the ability to understand customer behavior like never before and drive the service experience without relying on an outside ticketing agency. The organization sees additional value beyond e-commerce and ticketing of its own events. It plans to branch out and use AudienceView to manage ticket sales for other campus and community groups. The Chan Centre also highly values AudienceView’s ongoing innovation and the fact that its platform is upgraded on a regular, consistent schedule to incorporate new technology.

Chan Centre Stage, photo by Nic Lehoux.

Chan Centre Stage, photo by Nic Lehoux.

“We are delighted to welcome the Chan Centre to the AudienceView family and look forward to a long, successful partnership,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our industry-leading solution will help the Chan Centre achieve its business goals, create efficiencies, provide even better service to its customers and future-proof its operations in the years to come.”

About the Chan Centre for the Performing Arts

Since its opening in spring 1997, the Chan Centre has earned an international reputation for its striking design, stellar acoustics and exceptional programming. Artists, critics and patrons alike are unanimous in their praise of the multi-faceted facility, winning it a place among North America’s premier performing arts centres.

Nestled amid the lush landscape on the University of British Columbia campus, the Chan Centre boasts three unique venues — the superb Chan Shun Concert Hall, the flexible Telus Studio Theatre and the intimate Royal Bank Cinema. A variety of performances and events are offered year-round, from classical recitals and jazz concerts, to avant-garde theatre and opera productions, to folk and world music. The Chan Centre is also one of Vancouver’s prime rental locations for arts productions, conferences, and film and television shoots. On the academic front, UBC music, theatre, and film students access the venues throughout the school year for rehearsals, performances and film screenings. Past performers and guest speakers include: Wynton Marsalis, His Holiness the Dalai Lama, Renée Fleming, Dan Savage, Mariza, Sigur Rós, Mavis Staples, and Hugh Masekela.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

My Journey to Scotland (Part 5) – The EIF Comes to a Close

And then all of a sudden, it was the last week of the Festival!

Here at the EIF, we are continuing to have many performances each day and preparing for our final event, the Virgin Money Fireworks Concert, which happens on Sunday night.  This annual closing event draws 15,000 people from all over the city and the world to celebrate and mark the end of the summer Festival season that Edinburgh is known for. The concert by the Scottish Chamber Orchestra features classical music played from Princes Street Gardens and a spectacular fireworks display from the Castle.

We at Hub Tickets and EIF have been preparing for weeks for the big closer. When we went live with AudienceView, we decided to utilize the print-at-home ticket option to allow customers to have a better experience by printing their e-tickets at home and allowing our collection lines to decrease as well.

For the Fireworks Concert, we’re planning for three different entry points at Princes Street Gardens with four scanners at each gate (shout out to fellow AudienceView users Aberdeen Performing Arts – thanks for the letting us rent the additional eight scanners).

The EIF comes to a close this weekend We are scanning at each entrance using Wi-Fi hotspots for connectivity. After successfully using this method at our in-house events at The Hub, we are looking forward to using this method on a grander scale. We are also interested in analyzing the data from our scanning – looking at the traffic flow, peak times for people entering, and using the lessons learned to see how we can improve the experience for our attendees next year. There’s a first time for everything and it will be our first experience scanning at the gates – wish us luck!

Our marketing department has been busy preparing for the final event by presenting two interactive activities for people of all ages.

The first on-going activity with the Virgin Money Fireworks Concert is the poster competition. EIF has invited budding young artists between the ages of 5 to 12 to use their imagination and create a Fireworks poster. The exhibit of the winning posters has been displayed at the Virgin Money Lounge in St Andrews Square, and the winners will be able to enjoy a behind-the-scenes tour of the fireworks set up at Edinburgh Castle, a workshop with the Scottish Chamber Orchestra, and attend the concert with their family, on the house.

Another really cool and interactive project that our marketing team has developed in concert with the Fireworks event is the Fireworks app. With the app, you can create your own fireworks display to accompany Tchaikovsky’s 1812 Overture by building a display before the concert and having it ignite, perfectly timed to the music of the Scottish Chamber Orchestra.

The Scottish Chamber Orchestra has been out and about promoting the concert with our marketing team – check them out at Waverly train station.

The end of the Festival is near, but that doesn’t mean the fun stops! At Hub Tickets, we’re looking forward to selling tickets for the Celtic Football Club, Scottish Rugby, the Lammermuir Festival, and other events across the city and country.

We have been able to manage our many EIF events with teamwork, communication with our venues and departments in the organization, and a little caffeine doesn’t hurt either – we very much appreciated the Red Bull delivery to the office in Week 3, as it helped us maintain our stamina and carry us forward to the end of the Festival.

If you want to be part of the Fireworks from home, be sure to download the app and follow along on Twitter using #VMFireworks – the fun starts at 9:00PM GMT on Sunday.

About Caroline 

Born in Scotland, raised in South Carolina, work experience in DC, and now living in Scotland again, Caroline Martin has a passion for the arts and entertainment industry with time spent working at universities, festivals, theatres, and museums. Caroline has a BA in Art History and Music (Vocal Performance) and is completing a Masters in Nonprofit and Association Management.  A long time AV user, Caroline has had an interesting journey as part of our community that has taken her career to exciting places, which she is sharing with us over the course of the summer.  

The NEC Group Extends Partnership with AudienceView

Ticket_Factory_logoTORONTO, Ontario, Canada – August 7, 2014AudienceView,a world leader in e-commerce software for events and entertainment organizations, is proud to announce the signing of a long-term renewal agreement with the National Exhibition Centre (NEC) in Birmingham, England. The contract extends AudienceView’s partnership with The Ticket Factory, NEC’s national ticketing division, which sells approximately 2.3 million tickets each year for a range of concerts, comedy and sporting events, theater performances, exhibitions, visitor attractions and much more throughout the UK.

In addition to being the official box office for the NEC, LG Arena and the NIA, The Ticket Factory has operated as the official agent for River Street Events (BBC Good Food Shows), Haymarket Exhibitions and the Royal Horticultural Society Flower Shows since 2010. LTA (Aegon International) and Get Into London Theatre (GILT) are also clients of The Ticket Factory.

“AudienceView’s longstanding expertise and shared commitment to growing our business has made this an absolutely ideal partnership over the years,” said Rob Williams, Operations Director of The Ticket Factory. “As a leader and innovator in integrated e-commerce solutions, AudienceView is continuously enabling us to bring great value and customer service to our partners and end customers. This is something we regard highly. We are also benefiting from the ability to optimize our operations and bring ongoing efficiencies to our business.”

“We are thrilled to continue our partnership with NEC and The Ticket Factory as they expand their business with an ongoing emphasis on service excellence,” said Mark Fowlie, CEO for AudienceView. “The Ticket Factory is having continued success in its regional relationships and is also selling more tickets on behalf of a growing number of sports organizations. AudienceView is the ideal solution to help drive these affiliations forward because of its ability to efficiently and effectively power events and e-commerce beyond live music, entertainment and festivals.”

Great customer service sits at the heart of The Ticket Factory through its UK-based call centre, which is open 24 hours a day, seven days a week. The call centre operates alongside TheTicketFactory.com, which offers customers the chance to view an array of UK-wide events. The Ticket Factory also boasts a dedicated groups booking team that provides a passport to the best live experiences the UK has to offer, including some significant group discounts and advantages.

About The Ticket Factory

Notes to editor:

  • The Ticket Factory is one of the UK’s leading national ticketing agents, selling around 2.3m tickets a year for a range of theatre performances, comedy events, concerts, sporting events, exhibitions, visitor attractions and much more across the UK.
  • Based at the NEC in Birmingham, The Ticket Factory is the official box office for the NEC, LG Arena and the NIA and has operated as the box office agent for Haymarket Exhibitions and the Royal Horticultural Society Flower Shows since 2010.
  • Great customer service sits at the heart of The Ticket Factory through its UK-based call centre that is open 24 hours a day, 7 days a week. This sits alongside www.theticketfactory.com, which offers customers the chance to view an array of UK-wide events.
  • The Ticket Factory also boasts a dedicated groups booking team who, with over 30 years’ experience, offer a passport to the best live experiences the UK has to offer, with some great discounts and advantages for groups along the way.
  • The Ticket Factory is also a member of the Society of Ticket Agents & Retailers (STAR), which means that customers can purchase tickets with confidence.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Message on a Bottle

I’m not embarrassed to admit that I shared a Coke.

I bought a Courtney for my wife and a Nick to complete our Coke couple. Unfortunately, I had no luck in my hunt for a Landon – the name of my two-year-old son. I’ve since learned Landon isn’t available in stores, so I’ll have to find a stop on the Share a Coke® Summer Tour if I want to make him a personalized mini can.

As a cynical consumer, I try to avoid campaigns that are clearly meant to suck me in and get my credit card out of my wallet. But as a marketer, I appreciate campaigns that people can connect with on multiple levels. And Share a Coke involves the consumer in a way that goes well beyond Starbucks writing my name on a coffee cup. My name is actually printed on a bottle in the iconic Coke font! Even people who don’t intend to consume the beverage are going to the store and rifling through the fridge to find their name or someone else they know.

Connecting with Consumers

Without a doubt, the Coca-Cola brand has done an excellent job making things personal this summer by adding first names on cans and bottles of Coke, Diet Coke and Coke Zero. They’ve likely introduced their product to new consumers and reconnected with others who may have strayed after taking the Pepsi Challenge.

It goes without saying that this is integrated marketing at its finest. There’s digital Coke sharing, a Share a Coke video on YouTube and Share a Coke is even on a worldwide tour as I mentioned above, with consumers lining up to create their own mini cans. You can read for days if you search #shareacoke on Twitter. And, there is no shortage of editorial media coverage either – people are using Share a Coke to propose and announce their baby news and it’s making news!

Photogenic "Share a Coke" Bottles

Seeing our own name on items – or the names of family members and friends – brings out the kid in all of us. Spinning a store display to find a mug, keychain or bicycle license plate adorned with our moniker is a shared human experience. The Share a Coke campaign sends the message that this type of personalization, albeit automated, continues to resonate with consumers.

It’s also a good reminder for entertainment organizations to take a personal approach with their customers. Being on a first-name basis with your audience can be easily accomplished with good CRM technology and an organizational culture that stresses and supports data literacy. The cleanliness of the data that is captured – both demographic and behavioral – will then allow you to take your marketing campaigns to the next level. Create personalized relationships, know who to talk to and when, perhaps even surprise a VIP supporter with his or her favorite drink at their seat on a special occasion.

As a consumer, it’s nice to get emails that start with “Hello, Nick!” and a free scoop of Baskin-Robbins ice cream on my birthday. It’s the companies that take things to that next level that really impress me.

So, what can you do to “impress” your customers?

  • Offer intelligent up-sells and cross-sells based on past purchases.
  • Reward the most generous donors with a polo or sweatshirt in their size.
  • Stop by the seats of loyal customers for a quick hello to show them that they’re valued.
  • Deliver relevant, personalized website content when customers log into their accounts.
  • Provide early access to tickets based on the value of the customer.

We all want to belong. Feel valued. Share a connection. Maybe even a Coke! But regardless of our personal beverage preferences, this engaging campaign is one that should inspire you to create amazing new experiences for your customers.

What Did the Fox Say?

The premise of the viral hit song “What Does the Fox Say” is, rather obviously, figuring out what the fox says. It’s a secret, ancient mystery, or so the lyrics go.

There is much less secrecy around the thoughts of Michael D. Fox, Director of Operations at Hale Centre Theatre in West Valley City, Utah, one of the largest and most respected community theatres in the country. I recently had a chance to speak with Michael about his organization’s planned expansion to Sandy, Utah, the theatre’s success with AudienceView and our mutual love for delicious pie.


Name: Michael D. Fox

Years at Hale: 12

Favorite pie: Chocolate cream from Marie Callendar!

On Canada: Knows all the provinces, loves Toronto, wants to visit BC

Little Known Fact: Father spent part of his childhood in Newfoundland, Canada


HCT_Logo_Banner“We just announced a new location for an expansion, which is very exciting,” says Michael. “We are also in a record year — we have 23,600 season ticket holders this year.”

The new Hale Centre Theatre will be located in Sandy, Utah, approximately 15 minutes from the current venue and still in the greater Salt Lake Area. Expected to be up and running in several years, it will have an arena-style centre stage theater, which is the venue’s main signature. As well, one or two smaller acting spaces are in the plans. “These new spaces will allow us to expand our programs and answer the demand we’ve had for many years. We have been running at 100% capacity for almost 10 years,” adds Fox.

Working with AudienceView

Hale Centre Theatre first selected AudienceView as its technology partner in 2012. Many people don’t know that AudienceView actually rose to the top of the Hale Centre Theatre’s industry-wide search not once, but twice. A hiccup in budgeting and some unforeseen expenses delayed the project the first time. “The next year when we were ready, we decided to do a double check,” says Fox. “So AudienceView actually won twice!”

Several things were important to the Hale Centre Theatre in choosing its partner. Software as a Service (SaaS) was a main consideration because Michael’s team did not want to be responsible for updating the product on their servers. Reputation was also a key factor in their decision. “We wanted to know that other people were pleased with the product,” Michael emphasizes, adding that AudienceView’s flexibility and mobile capabilities were highly valued, too.

HCT_SeatingChart_Overview“The ability to have our seating chart truly in the round was a really a big deal to us,” Michael continues. “We did not find another product that could offer a curvature all the way around. The other products needed to do everything straight and could only turn corners equaling 180 degrees. We had always had that incorrect look online, so [the curved seating chart] was an exciting piece for us as well.”

Hale Centre Theatre found further value in AudienceView’s flexible season ticketing capabilities, which is critically important because these patrons account for 50% of attendance. The system is configured to allow patrons to pay for their seats, then return to choose them later, even weeks down the road. “When patrons log into the system, it recognizes that they are owed specific products, correctly and easily protects them from overbooking and allows them into their correct performances.”

Prior to partnering with AudienceView, the Hale Centre Theatre was using a platform with several different databases that could not be easily integrated to provide a true picture of each patron. “AudienceView’s all-in-one database is also a very important component for us and we really appreciate the business intelligence system and use it regularly. It allows us to pull data out and create a clearer picture of the individuals that attend and support Hale Centre Theater,” Michael said.

The Online Experience

In terms of the overall service experience, AudienceView has helped the Hale Centre Theatre transition many of its patrons online. “AudienceView has eased the burden of answering over 300 phone calls a day in our box office because 35% of all our tickets, season tickets and individual tickets are now purchased online. We can give better customer service to individuals who do call in and prefer that method. It also offers better customer service to those who are not interested in speaking with a live person by offering them a system that they can navigate and understand. Giving them a true picture of the theater [via the curved seating map] if they haven’t been here before is key to their satisfaction as much as talking to a live person, depending of course on preference.” As the producer of Hale Centre Theatre’s YouTube channel, Michael has also produced a video that includes discussion about the online and box office service experience. It is part of the HCT Rah series.

Joseph & the Amazing Technicolor Dreamcoat live at Hale Centre Theatre

Joseph & the Amazing Technicolor Dreamcoat live at Hale Centre Theatre

Michael continues, “It really comes down to the understanding of what do people consider customer service. For people who are used to Amazon.com, customer service is the online experience. It’s not about whether you talk to someone, it’s not about how polite they are, or any of those things. It’s about how well you can move through a system and whether or not you get your product and get it easily, that’s customer service too. I think we are only breaching that as a generation of customer services providers, understanding that customer service is not only live interaction but also electronic interaction.”

AudienceView’s content management system has also brought convenience for parents of children attending Hale Centre Theatre summer arts camps. During online registration, they can complete and submit all required forms, saving them from downloading PDFs, printing, filling them out and returning them.

“We are excited about the future and continue to participate in AVConnect, both in person at conferences and via the online Hangouts. This gives us the opportunity to learn about what is coming and be part of the dialogue. I feel AudienceView still listens and wants to grow with us. [Some other vendors have simply said that their product] ‘doesn’t do that.’ With AudienceView, it’s like, ‘Hmm that’s an interesting idea. What if we could do this for you now and then help us develop this idea later.’ I really appreciate that and feel right from the top down like I have a voice.”

South West Ticketing Solutions Limited Launches AudienceView’s AV Pro to Power Venue and Agency Services

TORONTO, Ontario, Canada – April 15, 2014 – After an extensive review of available solutions, South West Ticketing Solutions Limited has selected and launched AV Pro by AudienceView to manage ticketing, e-commerce and customer relationship management (CRM) for the Plymouth Pavilions in Plymouth, Devon, England.  In addition, South West Ticketing Solutions Limited plans to leverage AV Pro to offer agency services to other venues, such as the new ice skating arena at Higher Home Park, where it will manage admissions and event ticketing.Smaller-ice-rink-Plymouth-Pavillions

“These are exciting times for Plymouth Pavilions and AudienceView is the ideal partner to help us grow and expand our business.  Its ability to provide a central CRM was a key factor in our decision,” said Sarah Phillips, Deputy General Manager of Plymouth Pavilions.  “We look forward to further improving our service with AV Pro by offering our customers a single shopping cart experience that incorporates ticketing, parking, merchandise and more.”

With AV Pro, South West Ticketing Solutions Limited is managing its brands and diverse business requirements using a single platform.  The organization highly values the solution’s integrated CMS, which gives South West Ticketing Solutions Limited control of creating and updating its own content across multiple websites.  The CMS also provides the ability to promote events and offers and integrate the shopping experience with helpful and engaging information to create an incredible user experience.  Powerful marketing, analytics and event-day tools are also included with every AV Pro installation.You-Me-At-Six-Plymouth-Pavillions

“We are excited to welcome South West Ticketing Solutions Limited to the AudienceView family and to be playing such a critical role in the organization’s business.  AV Pro puts the customer at the centre of every organization’s universe to help drive unparalleled service satisfaction.  At the same time, it creates incredible operational efficiencies to enable business growth while managing costs,” said Mark Fowlie, CEO of AudienceView.  “We look forward to a long relationship with South West Ticketing Solutions Limited.”

AV Pro is available as a fixed, monthly subscription based on a company’s individual profile, which incorporates elements including venue size, number of events and total system usage.  With AV Pro, organizations continue to pay the same monthly fee regardless of how much their business grows.

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in transactions value each year, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  AudienceView was founded in 2002 and has received funding from Ventures West 8 Limited Partnership and private investors.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

We’ve Always Done It This Way

Many of us have social media friends who flood our Facebook news feed and Twitter timeline with inspirational quotes. This typhoon of inspiration usually leaves me uninspired and annoyed.

But I did recently stumble upon a quote that stopped me in my tracks: The most dangerous phrase in the language is ‘we’ve always done it this way.’

The quote is attributed to Grace Hopper (1906 – 1992), an American computer scientist and United States Navy rear admiral. Hopper delivers a simple, yet poignant point that can be applied to the adoption and use of technology in live entertainment organizations of all sizes.

Do you use the same ticketing software because it’s the only one you’ve ever used in your career?  Do you require your customers to put tickets, merchandise and donations in three separate shopping carts because your predecessor set it up that way? Do you use roll tickets and operate as a ‘cash only’ business in 2014 because that’s how your organization did business in 1994?

Continuing to do things you’ve “always done” is appropriate in some cases, but not merely because it’s safe and predictable. Stagnant business practices led to the demise of Blockbuster. Kodak, a brand synonymous with film, has spent billions (with a B!) on failed attempts to right its ship because its team failed to innovate.

You owe it to yourself and your organization to investigate changes that can improve your business.  Instead of echoing the old company line, create a new one: “We used to do it that way. We do it better now.” Your customers and bottom line will thank you.