Florida State University Arts Launches AudienceView


AudienceView is the new technology partner for the Florida State University (FSU) Fine Arts Ticket Office, within the School of Theatre which manages ticketing and e-commerce for ten campus organizations and departments, ten campus venues, three community organizations, visiting organizations that rent out the facilities and dozens of area venues spanning numerous genres.  FSU is located in Tallahassee, Florida’s state capital.

After an industry-wide search, FSU selected AudienceView for many reasons – among them, that the solution is comprehensive, enterprise-level right out of the box and can be easily configured to sell flexible subscription packages, series and bundles as well as public and student tickets.

AudienceView’s true shopping cart capabilities are highly valued by FSU because of the wide variety of venues and events it operates.  Tickets and donations can also be combined in the same transaction.

Donors can automatically access new benefits and entitlements in real-time after they make a donation or reach a new level of annual giving, even if the donation is still in their shopping cart.

Responsive design allows customers to complete their purchase in just a few clicks using any type of mobile device, then present their mobile tickets at the show or print them at home before the event.  The convenience of e-tickets improves the customer experience and allows FSU to sell ads and sponsorships on their digital deliveries.

All data is managed by a single database, which gives FSU a 360-degree view of patrons, customers and donors.  Data can be used to target email marketing and customize offers, upsell and cross-sell recommendations based on past buying and trends.

AudienceView is also intuitive and user friendly, so training new staff is quick and trouble-free.  This will protect FSU from the inevitable turnover of student workers as they graduate and pursue jobs in their fields.

“AudienceView is an exciting move for the Fine Arts Ticket Office. We service many different clients throughout FSU and the Tallahassee community, which require varying degrees of resources. The ability to securely limit what access users have to the back-end product has revolutionized our office. We now have the ability to give limited access to events and reporting to several departments within the School of Theatre, as well as many of our clients and presenters. We are looking forward to rolling out our subscription season for the first time online as integrated within our ticketing system; something we have not had the ability to do for the last 10+ years,” said Sarah Goodson, Director, Fine Arts Ticket Office. “The transition project team we worked with at AudienceView was absolutely amazing, and the support and relationship team we are working with post transition have been extremely helpful in assisting us in achieving our goals. I am very much looking forward to attending AVConnect with one of my graduate assistants and learning everything we can to help launch us towards a future of utilizing everything this wonderful system has to offer.”

“Our solution is an excellent fit for FSU because it allows the ticketing team to provide options for its specialized and varied constituency. AudienceView is extremely nimble, flexible for ticket sales, packaging and bundling, and easy to configure across all kinds of different events, venues and product needs,” said Jonathan Tice, Vice President, Global Sales at AudienceView.  “A lot goes into creating a great customer experience and we are delighted to be partnering with FSU to accomplish this and more in the years to come.”

Want to learn more about how AudienceView can unlock the potential of your arts organizations? Build a personalized demo in three easy steps and let us show you!


AudienceView Launches at University of Rochester’s Eastman School of Music

Announcing one of our newest clients in the arts campus world, the Eastman School of Music; a renowned professional school within the University of Rochester, is now live on AudienceView.

Eastman offers single tickets and subscriptions for its entire schedule of performances.  The purchase process is further enhanced by interactive 3D seat maps from AudienceView’s partner, Ticketing3D.  Now patrons buying tickets can see the view from their seats in a lifelike representation of Kodak Hall at Eastman Theatre and other performance spaces.

AudienceView’s core platform is also powering integrated content management, which drives the look and feel of the organization’s online presence, and email marketing, which will enable Eastman to provide a highly personalized service experience.

“AudienceView was the clear choice for our new in-house box office at Eastman Theatre – it created immediate efficiencies while offering opportunities to scale our use of the platform,” said Keith C. Elder, Director of Concert Activities for the Eastman School of Music.  “The integrated content management system is also improving the overall experience for our patrons and allowing us to provide better customer service.  We are delighted to have technology in place that matches the incredible quality of our artistic presentations.”

“We are pleased to welcome the Eastman School of Music to our growing family of North American arts organizations,” said Jonathan Tice, Vice President of Global Sales for AudienceView.  “The AudienceView platform will give the school the ability to engage its audiences in innovative ways and help the school transform their operations with operational efficiencies.  We look forward to a long-term partnership with this passionate community that is so dedicated to preparing students for meaningful careers in music.”

AudienceView Selected by Irving Arts Center

AV15-ClientAnnouncement_IrvingArts_710-270-banner The Irving Arts Center (IAC), a 10-acre multi-purpose performing arts complex in the heart of Dallas-Fort Worth, has selected AudienceView as its new entertainment technology partner.

The versatile facility features two proscenium theatres, four galleries, rehearsal, meeting, classroom and reception spaces, and a sculpture garden. Events range from performances by Lyric Stage and the Irving Symphony Orchestra, plays, musicals and galas to children’s productions, art classes and 12 weeks of summer camp annually. In 2014, the IAC hosted 1,375 events, including 203 performances and 24 exhibitions.

AudienceView is powering the IAC with a fully integrated solution to replace multiple systems, which the organization has outgrown. It will provide ticketing and e-commerce, including sales via mobile and social channels, for all events, season subscriptions, memberships, workshops, camps and more. IAC also plans to operate online content management, customer relationship management (CRM), fundraising, email marketing and point of sale (POS) transactions through AudienceView.

“The IAC is a place of real community pride and we are delighted to welcome it to our growing family of multi-use performing arts and civic centers,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Multi-purpose facilities continue to have great success with AudienceView because of our incredible, fully integrated and wide-ranging functionality. Ongoing upgrades also ensure that organizations like IAC can remain modern and always provide the very best customer experience.”

AudienceView Selected by California Shakespeare Theater

Cal_Shakes_LogoTORONTO, Ontario, Canada – October 9, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce its selection by California Shakespeare Theater (Cal Shakes) to implement a single, integrated solution, replacing multiple systems previously used for ticketing, memberships, fundraising, and more. Celebrating its 40th anniversary, Cal Shakes is an award-winning not-for-profit, professional theater company known for innovative productions, including new works and responses to Shakespeare and the classics produced at their Bruns Amphitheater, in addition to year-round education and community-based programs. Nestled in the hills between Berkeley and Orinda, California, the amphitheater is “one of the most beautiful performing spaces in America,” according to the Wall Street Journal.

“We are so excited to be transitioning to AudienceView, and to have software that can keep up with the demands of our multifaceted programming, and with our tech-savvy patrons,” said Susie Falk, Managing Director for Cal Shakes. “We know AudienceView will help us better understand and connect with our patrons and supporters, and look forward to better serving the communities of the Bay Area.”

In partnership with AudienceView, Cal Shakes is combining multiple business processes in the same way it unites diverse communities in the Bay Area. The robust AudienceView e-commerce engine will process all sales – including individual tickets, season subscription packages, flexible passes, class registrations, summer programs, gift cards, donations and memberships through a single solution. By integrating e-commerce and fundraising, Cal Shakes has the ability to understand all customer activity, leading to increased guest and donor satisfaction. Reporting and business intelligence features offer a full view of individual habits and preferences as well the ability to monitor sales, fundraising and campaign efforts. These capabilities can be invaluable in future marketing efforts, to attract new donors, and maximize donations.

“AudienceView is proud of its success and expanding footprint in the Bay Area. This is a region where technological and theatrical innovation is thriving and our entertainment business solution is a perfect fit for organizations of all sizes,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are thrilled to welcome the California Shakespeare Theater and its dedicated team of professionals to the AudienceView family. Our team is committed to exceeding their expectations and we look forward to a long and successful partnership.”

About California Shakespeare Theater

Founded in 1974, Cal Shakes is an award-winning, nationally recognized regional theater now under the leadership of Artistic Director Jonathan Moscone and Managing Director Susie Falk. Through seasonal productions at our outdoor amphitheater, and in year-round school and community-based programs, Cal Shakes expands access to the arts and builds diverse ownership of our region’s cultural vitality by fostering participatory approaches to the artistic process and arts education.

Over the last decade, our Main Stage productions-both new works and responses to Shakespeare and the classics-have earned a national reputation for their exhilarating artistry and boldness of imagination. We engage artists of the highest caliber from around the country to make the past present, reimagining the classics with a thrilling potency that provides a diversity of perspectives and aesthetics to an audience of more than 45,000 people annually.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092