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AudienceView Selected by Jefferson Live!

AudienceView is the new technology partner of Jefferson Live!, the umbrella producing company for the historic Cascade Theatre of Redding, California and the Holly Theatre of Medford, Oregon.

Now live on AudienceView, the Cascade Theatre hosts a wide range of arts and cultural events, including theater, concerts, dance and film presentations.  As a regional cultural hub, the Cascade is home to the Northstate Symphony, Jefferson Repertory Company and Redding City Ballet, and supports the creative work of numerous local and regional cultural organizations.  It seats just over 1,000 patrons and hosts more than 120 events annually.

AudienceView will be launched at the Holly Theatre once its historic $4.3-million renovation project is complete.  With seating for approximately 1,000 patrons and special events space for up to 200, the Holly expects to grow quickly to over 130 events annually.   The re-opening of the Holly will double the organization’s use of the AudienceView platform, which will manage services for venues in two states using one secure database.

All of the functionality in AudienceView is being used by Jefferson Live! to create a remarkable service experience.  These features include integrated online and social ticketing, e-commerce operations, memberships, customer relationship management (CRM), fundraising, in-venue sales, marketing and analytics reporting.  In addition to helping increase revenue, AudienceView is improving service for all patrons, including the loyal members who bought 75% of inventory during membership presales.

“AudienceView is delighted to be supporting the mission of Jefferson Live! and its historic theatres in fostering the arts and enriching the culture of these two communities,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView.  “Our technology is having an immediate impact by creating a more efficient environment so that the marketing, ticketing and service  teams can spend more time focused on getting to know their customers, building lasting relationships and creating fantastic experiences that feed lifelong memories.”

AudienceView Selected by Irving Arts Center

AV15-ClientAnnouncement_IrvingArts_710-270-banner The Irving Arts Center (IAC), a 10-acre multi-purpose performing arts complex in the heart of Dallas-Fort Worth, has selected AudienceView as its new entertainment technology partner.

The versatile facility features two proscenium theatres, four galleries, rehearsal, meeting, classroom and reception spaces, and a sculpture garden. Events range from performances by Lyric Stage and the Irving Symphony Orchestra, plays, musicals and galas to children’s productions, art classes and 12 weeks of summer camp annually. In 2014, the IAC hosted 1,375 events, including 203 performances and 24 exhibitions.

AudienceView is powering the IAC with a fully integrated solution to replace multiple systems, which the organization has outgrown. It will provide ticketing and e-commerce, including sales via mobile and social channels, for all events, season subscriptions, memberships, workshops, camps and more. IAC also plans to operate online content management, customer relationship management (CRM), fundraising, email marketing and point of sale (POS) transactions through AudienceView.

“The IAC is a place of real community pride and we are delighted to welcome it to our growing family of multi-use performing arts and civic centers,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Multi-purpose facilities continue to have great success with AudienceView because of our incredible, fully integrated and wide-ranging functionality. Ongoing upgrades also ensure that organizations like IAC can remain modern and always provide the very best customer experience.”

Film Independent Selects AudienceView

20150317_ClientAnnouncement-Images-Banner_orangeAudienceView will soon make its debut as the new technology provider of Film Independent, which produces the Los Angeles Film Festival and the Spirit Awards. A champion of independent films, the organization also hosts more than 250 other screenings and events annually, including the year-round weekly LACMA Film Series.

The fully integrated AudienceView solution will replace many of Film Independent’s legacy software packages with a single, web-based platform that integrates memberships, ticketing, festival passes, packages, fundraising and more.

AudienceView was selected following a referral from a current film festival client and because of its proven, ongoing success with similar organizations.

“We are proud to welcome Film Independent to our growing family of North American film and festival organizations,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our single, integrated solution is providing Film Independent and its high-profile events with the modern technology needed to exceed both customer expectations and business requirements. We look forward to a long-term partnership with Film Independent, the LA Film Festival and the Spirit Awards.”

Film Independent will launch AudienceView with the sale of passes for the LA Film Festival on April 21, followed by individual tickets beginning May 19.

 

AudienceView Selected by California Shakespeare Theater

Cal_Shakes_LogoTORONTO, Ontario, Canada – October 9, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce its selection by California Shakespeare Theater (Cal Shakes) to implement a single, integrated solution, replacing multiple systems previously used for ticketing, memberships, fundraising, and more. Celebrating its 40th anniversary, Cal Shakes is an award-winning not-for-profit, professional theater company known for innovative productions, including new works and responses to Shakespeare and the classics produced at their Bruns Amphitheater, in addition to year-round education and community-based programs. Nestled in the hills between Berkeley and Orinda, California, the amphitheater is “one of the most beautiful performing spaces in America,” according to the Wall Street Journal.

“We are so excited to be transitioning to AudienceView, and to have software that can keep up with the demands of our multifaceted programming, and with our tech-savvy patrons,” said Susie Falk, Managing Director for Cal Shakes. “We know AudienceView will help us better understand and connect with our patrons and supporters, and look forward to better serving the communities of the Bay Area.”

In partnership with AudienceView, Cal Shakes is combining multiple business processes in the same way it unites diverse communities in the Bay Area. The robust AudienceView e-commerce engine will process all sales – including individual tickets, season subscription packages, flexible passes, class registrations, summer programs, gift cards, donations and memberships through a single solution. By integrating e-commerce and fundraising, Cal Shakes has the ability to understand all customer activity, leading to increased guest and donor satisfaction. Reporting and business intelligence features offer a full view of individual habits and preferences as well the ability to monitor sales, fundraising and campaign efforts. These capabilities can be invaluable in future marketing efforts, to attract new donors, and maximize donations.

“AudienceView is proud of its success and expanding footprint in the Bay Area. This is a region where technological and theatrical innovation is thriving and our entertainment business solution is a perfect fit for organizations of all sizes,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are thrilled to welcome the California Shakespeare Theater and its dedicated team of professionals to the AudienceView family. Our team is committed to exceeding their expectations and we look forward to a long and successful partnership.”

About California Shakespeare Theater

Founded in 1974, Cal Shakes is an award-winning, nationally recognized regional theater now under the leadership of Artistic Director Jonathan Moscone and Managing Director Susie Falk. Through seasonal productions at our outdoor amphitheater, and in year-round school and community-based programs, Cal Shakes expands access to the arts and builds diverse ownership of our region’s cultural vitality by fostering participatory approaches to the artistic process and arts education.

Over the last decade, our Main Stage productions-both new works and responses to Shakespeare and the classics-have earned a national reputation for their exhilarating artistry and boldness of imagination. We engage artists of the highest caliber from around the country to make the past present, reimagining the classics with a thrilling potency that provides a diversity of perspectives and aesthetics to an audience of more than 45,000 people annually.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Dairy Center for the Arts Goes Live with AudienceView’s AV Pro

TORONTO, Ontario, Canada – September 4, 2014 – AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces the launch of AV Pro at the Dairy Center for the Arts in Boulder, Colorado. The historic, repurposed dairy facility is a unique, multi-purpose venue for performances, special events, gallery exhibitions, daily films on a year-round basis, and lectures, and houses Boulder’s premier ballet and music schools. The Dairy produces a variety of presentations and productions such as the popular Comedy Night. It is also home to 14 resident companies, including Boulder Ballet, Boulder Ensemble Theater Company and Boulder Philharmonic Orchestra, and 11 arts organization offices.

“Relationships with our customers, our constituent clients and our community are everything to us. We are thrilled to have found a technology partner that believes in these bonds as strongly as we do,” said Bill Obermeier, Executive Director of Dairy Center. “AudienceView’s modern AV Pro solution is exactly what we need to support business growth and operational efficiencies. We are excited to be using it to drive all of our e-commerce operations, in-venue sales, memberships, customer relationship management and the true engagement that is at the very foundation of a remarkable service experience.”

To complement the stellar yet diverse programming offered at the Dairy, AV Pro is facilitating a remarkable customer service experience that is in keeping with each organization’s brand. Customers have the ability to purchase tickets plus related products and services for any Dairy event and make a donation in a single transaction. Integrated fundraising, membership and retail point-of-sale (POS) ensure that all revenue flows through AV Pro as a full commerce solution.

The service experience is facilitated by a new e-commerce and corporate website powered by AudienceView’s content management system (CMS). While maintaining their own unique identities, resident companies have access to their customer data through defined security levels. This ensures a 360-degree customer view and makes it possible for organizations to cross-market, cross-sell and upsell to support business growth.

“With AV Pro, the Dairy and its resident companies are in a position to engage with their customers and their community at a much deeper level. We are thrilled to have been chosen to help the Dairy continue its tradition of enlivening the spirit of residents and visitors to Boulder,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are particularly proud of our work in Colorado, where AudienceView is partnered with many premier performing arts organizations including the Denver Center for the Performing Arts, Vilar Performing Arts Center, Colorado Chautauqua Association and Colorado Music Festival, and Lone Tree Center to name a few, and look forward to revolutionizing the Dairy’s full e-commerce and on-site operations.”

About the Dairy Center for the Arts

The Dairy Center for the Arts was founded in 1992 when it was transformed from a milk-processing facility to a thriving multi-disciplinary arts hub and a nationally recognized example of constructive urban development and renewal. The Dairy’s 42,000 square foot facility houses Resident Organizations in disciplines ranging from visual arts, theater and film, to dance and music. As the largest multi-disciplinary arts center in the Boulder area, The Dairy provides a professional environment complete with art galleries, performance venues, teaching studios, offices, rehearsal spaces, dance studios, classrooms and a 60-seat art-house cinema.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

The Inevitable Price Hike

My name is Nick and I’m an Amazon Prime member. And I’ve been addicted to the service since I joined on November 28, 2012.

Last week, I received an email from “The Amazon Prime Team,” with the following subject line – Amazon.com Customer: Upcoming Changes To Your Prime Membership. I was fairly sure this was the inevitable price hike announcement, but I was interested to see how much they were increasing the membership fee.  During its quarterly earnings call in January, Amazon revealed that it may increase the price of the yearly subscription by $20 to $40. I was hoping (and wishing) for the lower end.

The letter stated that Amazon was implementing a $20 price hike for a one-year membership to Prime. Well played, Amazon. I was now “relieved” by a $20 increase.

The 25% increase – from $79 to $99 – is the first since the membership scheme was introduced in 2005.  This was specifically called out in the email sent to members. That same letter noted that fuel and transportation costs have grown significantly over the last nine years, along with the number of items eligible for unlimited free Two-Day Shipping (from one million to over 20 million). Amazon has also added “unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library” over the course of the last nine years.

While I understand Amazon’s approach to position the price increase by promoting many years of steady pricing and value added over time, I think they missed an opportunity to package up my story and individual Prime habits.

How do you position price hikes?  Do you use existing customer data to help make the case?

A Prime Example

Amazon could have created a page within my account that provided me with key activities over the course of my history with the company, including:

  • Number of orders per year.
  • Number of times I was below their $35 free shipping threshold since joining Prime and the amount I saved in shipping costs.
  • Number of transit days saved when comparing the free standard shipping (5-8 business days) to Prime’s 2-day shipping.

They could have also considered calling out the free standard shipping threshold required by a sampling of Amazon’s competitors in the United States:

  • Best Buy – $25.00 (4-8 business days)
  • Home Depot – $45.00 (4-6 business days)
  • Walmart – $50.00 (6-9 business days)
  • Old Navy – $50.00 (7-9 business days)
  • Kohl’s – $75.00 (3-6 business days)

I took a quick look in my Amazon account and created a graph to visualize my use of Amazon before and after joining Prime. This quick exercise justified my use of the service. I’ll gladly renew my membership at the $99 price point when my time comes.

Amazon Orders

Could this approach backfire if the data doesn’t justify the membership for the customer? Sure, but that piece of the puzzle needs to be part of Amazon’s strategy. Customers could then be encouraged to increase the use of their Prime service between now and their renewal date.

The use of data can be just as compelling for entertainment and events organizations, clearly illustrating the value of a membership.