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The Grand 1894 Opera House Selects AudienceView as New Technology Partner

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TORONTO, Ontario, Canada – January 5, 2017AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces its selection as the new technology partner of The Grand 1894 Opera House in Galveston, Texas.  On top of its celebrated heritage as “The Official Opera House of Texas,” the venue has held a special place in the history of its community and the hearts of many residents for more than 120 years.

“We are delighted to be joining forces with AudienceView and introducing new technology that complements our exceptional programming and facilities.  It will help us know our patrons more intimately, serve them better, communicate more deeply and enhance the overall guest experience,” said Maureen M. Patton, Executive Director of The Grand 1894 Opera House.  “AudienceView will also help us leverage new revenue opportunities, streamline our business operations and make us more efficient.”

By partnering with AudienceView, The Grand has the advantage of a state-of-the-art platform with all the tools it needs to create amazing relationships and experiences for its audiences.  Subscription sales and renewals will be transitioned online, eliminating a cumbersome manual process.  The Grand also plans to introduce expanded donation abilities online, leverage AudienceView for single show tickets and transform communication with members, donors and patrons.

Founded in 1894 and a charter member of the League of Historic American Theatres (LHAT), The Grand has survived storms, hurricanes and periods of neglect.  Several generations have shown their commitment to the arts by saving the theatre and making it a crown jewel of Texas entertainment.  Over the years, important restoration and building improvement projects have been completed to ensure that The Grand remains a powerhouse for the performing arts in the region.

This coming season, as always, there is something for everyone at The Grand, including top touring artists in theatre, music, dance, opera, children’s programming and other performance genres that engage and enrich the lives of our diverse communities.  In 2016-17, guests were included in a live taping of The Texas Tenors, who opened the season with a performance to be aired nationally on PBS.  The schedule also includes the musicals 42nd Street and Pippin, Hollywood legend Sophia Loren, The Time Jumpers, Arlo Guthrie and country music legend Loretta Lynn, among others.

“AudienceView is excited to be working with this storied venue and its incredibly committed team.  Together, we have the opportunity to blend history with modern technology as The Grand grows revenues and delights loyal supporters from the local community and visitors to the island city,” said Jonathan Tice, Vice President, Global Sales at AudienceView. “We look forward to a long and successful relationship with The Grand as it continues to offer the finest in entertainment, bolster the local economy and enrich the cultural life of Galveston and the surrounding region.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

University of Toronto’s Hart House and Central Box Office Select AudienceView

AudienceView is proud to be deepening its relationship with the University of Toronto (U of T).  We’re already powering all campus community events – and later this year, U of T’s Hart House will launch AudienceView as its platform of choice to serve patrons.

Since opening in 1919, the 450-seat Hart House Theatre has served as the stomping grounds for countless professionals, including actor Donald Sutherland and Saturday Night Live creator Lorne Michaels.  Today, it is the university’s focal point for performing arts, with 1,000+ students participating each year in the venue’s extra-curricular season of drama, dance, music and film.

Hart House also handles events for venues throughout the Greater Toronto Area, both on and off campus, with capacity of up to 5,000 seats.

AudienceView rose to the top of the search process for many reasons, mainly because of the excellent alignment with the wide scope-of-use desired by Hart House.  The box office team wanted the ability to provide a 360-degree view of customer profiles by capturing all transactions and interactions in a single robust CRM, something at which AudienceView excels.

Hart House also wanted to consolidate systems into one single platform with AudienceView to drive increased efficiencies and achieve better results.  Initially, Hart House will launch ticketing and content management on AudienceView and then transition to add fundraising, class registration, email marketing and more.  Ultimately, customers and patrons will have a rich, fully unified experience.

Providing ticketing services to any size or type of venue will be easy for Hart House because AudienceView can manage services for any number of organizations in a single instance. Notably, there is no limit or specialty resourcing required to add new venues or venue layouts with AudienceView.

“We are delighted that U of T is once again placing its trust in AudienceView.  By consolidating its systems, Hart House is giving its box office team the ability to automate critical business functions and achieve incredible efficiencies,” said Jonathan Tice, Vice President of Global Sales for AudienceView.  “Staff will have more time to spend on big-picture strategies, which will advance both the theatre organization and its regional ticketing business.”

AudienceView Accelerates Growth, Welcomes New Clients in College Athletics, Campus Communities and Performing Arts

TORONTO, Ontario, Canada – August 15, 2016AudienceView, a world leader in e-commerce software for sports, events and entertainment organizations, has achieved continued momentum in 2016, with growth fuelled by numerous new customers and contract renewals.

“Organizations across the entertainment industry are turning to AudienceView to achieve their business objectives with our innovative, high-performing customer-engaging platform,” said Mark Fowlie, CEO of AudienceView.  “Technology plays an extremely important role in the overall customer journey and we are proud that our solution is creating efficiencies, driving revenue and bringing fan engagement to a new level through one-of-a-kind experiences.”

Among AudienceView’s newest clients are the athletics departments at Troy University and Northeastern University – two programs that want to be more innovative with their fan offerings and better monetize their passionate communities.

Troy has replaced a fragmented system (that included multiple databases and spreadsheets) with AudienceView, which will power all of Trojans ticketing and donor management operations.

The box office team at Northeastern will use AudienceView for all events and athletics across campus, including 18 varsity sports at the Division I level.

“With AudienceView, schools and organizations of any size or type can be innovative with what they offer and how they communicate – from the moment a fan first begins looking for a ticket to long after the event,” said Jonathan Tice, Vice President of Global Sales for AudienceView.  “Our platform and methodology makes it possible to turn guests you don’t know into fans you do know.  By analyzing them, organizations can provide more compelling offers based on fan preferences and behavior, which increases relationships, revenue and loyalty.”

In suburban Chicago, AudienceView is now the technology partner of three popular venues run by the Aurora Civic Center Authority – the 84-year-old historic Paramount Theatre, RiverEdge Park and Copley Theater.  As a showcase partner, Paramount plans to leverage every aspect of the AudienceView solution to reimagine the customer experience and support ongoing growth.  These integrated capabilities include ticketing, e-commerce operations, in-venue sales, fundraising, customer relationship management (CRM), marketing, content management and more.

Jefferson Live!, the umbrella producing company for the historic Cascade Theatre of Redding, California and Holly Theatre of Medford, Oregon, selected AudienceView as its new multi-venue technology partner.  The Cascade Theatre is now live and AudienceView will launch at the Holly Theatre once its historic renovation project is complete.

The Palace Theatre for the Performing Arts in Stamford, Connecticut will complete their transition this month from multiple databases to a single solution that puts its patrons at the center of all operations.  In addition to ticketing all events, AudienceView will significantly improve the overall service experience with complete patron records tracking all touch points, automated fulfilment of member benefits, innovative program offerings and fundraising.

“AudienceView’s donor management capabilities are extremely strong,” adds Tice.  “Our platform makes it possible to integrate tightly with the development plans of your main campus or business unit.  This is particularly helpful for colleges, universities and arts organizations that run fundraising programs for student athletes or a special event in parallel with a centralized strategy.”

Renewals

In recent weeks, renewals for organizations in North America include Salt Lake City’s Hale Centre Theatre, San Francisco’s American Conservatory Theater (A.C.T.), North Carolina’s Blumenthal Performing Arts and the University of California, San Diego.

Internationally, AudienceView has extended relationships with AFC Bournemouth of the English Football League’s top-tier Premier League, HQ Theatres & Hospitality, the second largest owner and operator of regional theatrical venues in the United Kingdom, SIV, which operates a portfolio of venues that attracts more than four-million customers per year, and the Nationale Opera & Ballet in Amsterdam.

“Our clients are doing amazing things that go far beyond selling tickets.  We are proud to be providing the technology that enables them to engage with customers and monetize them more effectively,” said Michael Bryce, COO for AudienceView.  “Watching so many passionate groups change the overall experience for their customers is extremely rewarding for our team, which remains dedicated to helping entertainment organizations adopt new practices that will grow their businesses today and in the future.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Image Credits: AFC Bournemouth, Cascade Theatre, Troy Athletics, Paramount Theatre and Northeastern University

AudienceView Selected by Jefferson Live!

AudienceView is the new technology partner of Jefferson Live!, the umbrella producing company for the historic Cascade Theatre of Redding, California and the Holly Theatre of Medford, Oregon.

Now live on AudienceView, the Cascade Theatre hosts a wide range of arts and cultural events, including theater, concerts, dance and film presentations.  As a regional cultural hub, the Cascade is home to the Northstate Symphony, Jefferson Repertory Company and Redding City Ballet, and supports the creative work of numerous local and regional cultural organizations.  It seats just over 1,000 patrons and hosts more than 120 events annually.

AudienceView will be launched at the Holly Theatre once its historic $4.3-million renovation project is complete.  With seating for approximately 1,000 patrons and special events space for up to 200, the Holly expects to grow quickly to over 130 events annually.   The re-opening of the Holly will double the organization’s use of the AudienceView platform, which will manage services for venues in two states using one secure database.

All of the functionality in AudienceView is being used by Jefferson Live! to create a remarkable service experience.  These features include integrated online and social ticketing, e-commerce operations, memberships, customer relationship management (CRM), fundraising, in-venue sales, marketing and analytics reporting.  In addition to helping increase revenue, AudienceView is improving service for all patrons, including the loyal members who bought 75% of inventory during membership presales.

“AudienceView is delighted to be supporting the mission of Jefferson Live! and its historic theatres in fostering the arts and enriching the culture of these two communities,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView.  “Our technology is having an immediate impact by creating a more efficient environment so that the marketing, ticketing and service  teams can spend more time focused on getting to know their customers, building lasting relationships and creating fantastic experiences that feed lifelong memories.”

AudienceView Selected by Stamford Center for the Arts and Palace Theatre

AV16-ClientAnnouncement-PalaceTheater_710-270The Stamford Center for the Arts (SCA) and Palace Theatre have selected AudienceView as their new entertainment technology partner. SCA produces and showcases a full season of live theatre, opera, dance, family programming and concerts at the historic 1,580-seat Palace Theatre, plus art exhibitions in its gallery space. The Palace Theatre is also home to the Ballet School of Stamford, Connecticut Ballet, Lumina String Quartetʼs Chamber Music Institute, Namaskaar Foundation, Stamford Symphony and Stamford Young Artists Philharmonic.

With AudienceView, SCA will migrate from numerous systems to a single, integrated e-commerce solution that puts the customer relationship at the center of all operations.

In addition to ticketing all events, AudienceView will significantly improve the overall service experience by automating fulfilment of member benefits, integrating all touch points into 360-degree patron records and helping to grow the membership program in new and exciting ways. These improvements will help SCA to grow its member base, increase revenue and become more efficient. Fundraising as well as new and innovate program offerings will be also be powered by AudienceView.

“We are thrilled to be working with the passionate and driven team at Palace Theatre and thank our like-minded clients for the enthusiastic referral,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our technology is an ideal fit for the Palace and the SCA’s business aspirations and will immediately transform their processes to create impactful customer experiences.”

AudienceView Named New Official Ticketing and Fan Engagement Partner for University of Tennessee Athletics and Knoxville Tickets

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Toronto, ON & Knoxville, TN – December 3, 2015 – The University of Tennessee has joined a growing list of leading organizations by identifying and selecting AudienceView as their official ticketing and fan engagement solutions provider. The broad partnership will provide the University of Tennessee Department of Athletics (Tennessee Athletics) and Knoxville Tickets with AudienceView’s fully integrated, highly-configurable and web-based solution – a robust platform with core facilities in ticketing and e-commerce, fundraising and donor management, marketing, content management, analytics and customer relationship management.

AudienceView’s entire solution is real-time and designed to provide business thought leaders with the tools required to streamline operations, adjust for market dynamics, generate incremental revenues, and deliver exceptional customer experiences. Working with the University of Tennessee, AudienceView will create single comprehensive views of fans, customers, and donors while helping grow the community of passionate Volunteers supporters.

“We are enthusiastic and eager to leverage AudienceView’s state of the art technology and capitalize on the many new strategic opportunities,” said Brett Huebner, Sr. Associate Athletics Director and Chief Financial Officer at Tennessee Athletics. “AudienceView’s unique platform and vision for customer engagement, purchases, and management strongly aligns with our fundamental and future business goals.”

Under the new partnership, AudienceView will kick off Summer 2016 with servicing Tennessee Athletics, a founding member of the Southeastern Conference (SEC), and the ticketing needs for the venerable 102,455-capacity Neyland Stadium.  AudienceView will also service Knoxville Tickets, a regional ticketing outlet for various Knoxville area venues including Thompson-Boling Arena and Knoxville Civic Auditorium and Coliseum.

“AudienceView takes great pride in partnering with organizations that have a clear vision for the work they do and the passionate community they serve,” said Mike Evenson, Vice President for Marketing and Product at AudienceView. “Our products and services are designed to provide a new vantage point for leaders who want to shape the fan experience while driving new and significant revenue generation opportunities. We are looking forward to forging a powerful partnership with the University of Tennessee by helping them achieve these goals.”

About AudienceView:

Headquartered in Toronto, Ontario, AudienceView offers the industry-leading engine that enables intelligent ticketing and e-commerce solutions through customer-focused experiences. AudienceView is relied on to power over $2 billion in transactions each year by servicing over 550 venues in 15 countries. AudienceView’s clients range from University of Minnesota Athletics, Wembley Stadium and Opry Entertainment to events such as the FA Cup, Edinburgh International Festival and Los Angeles Film Festival. Visit audienceview.com or connect on Facebook and Twitter.

Further Information:

For AudienceView:

Christine Payne
PR Consultant
416.489.0092
media@audienceview.com

For University of Tennessee:

Ryan Robinson
Sr. Associate AD for Communications
865.974.4167
Ryan.Robinson@utk.edu

 

Making the Most of Performing Arts ‘Dump Months’

In almost every area of the entertainment and events industry, there is at least one time of year that is less than optimal for engaging audiences.

In TV, many long-running series get cancelled after being moved to the Friday Night Death Zone. Remember Prison Break and Ugly Betty?

Early July is the timeout period for almost every major sports league.

The very start of the school year and the holiday season are referred to as the Off Season Dead Zones for most museums and cultural attractions.

Ticketed entertainment is no different and the performing arts’ ‘dump months’ are right around the corner.

 

What’s the story behind the idea of the dump months?

The idea of the dump months comes from the film world, where the industry quickly formed the belief that the months of August, September, October, January and February were a good dumping ground for films that studios felt would fail.

Much like any area of the arts, films are produced for different reasons. Some because actors want to remain connected to cinema as art or as a pet project by someone with a lot of industry pull. Others are politically driven, perhaps so a stmarquee-dump-monthsudio can develop clout within the festival circuit. Or else a title is expected to be a tent pole film when it is developed, only to be produced into a movie distributors know will come up short of predictions. All of these categories are the movies that get scheduled for release in the dump months.

If you look at the five movie dump months, you’ll see a few trends:

  • People have less disposable income after expensive annual events: there are always costs that come with the start of the school year and the holidays
  • There are competing priorities for entertainment: think television premieres, performing arts blockbusters and major sporting events like the Super Bowl and Olympics
  • Other industry factors blocking major releases: eligibility for major awards ends the last week of December and summer blockbusters are released at the start of the summer

All in all, the dump months are not the best time to draw huge crowds of moviegoers. That same idea has now spread to the performing arts.

 

The dump months in live entertainment

Though not as defined as the film industry, the performing arts dump months generally come between blockbuster productions. Opening and closing a season with a blockbuster and adding a third audience favorite, like a holiday show or a mid-season audience blockbuster, is the typical arc for a year’s programming.

Perhaps you have an upcoming show that has a bit more of an edge. Or one that your Artistic Director is looking to test in the market between the season opener and a holiday staple. Regardless of which it may be, the dump months are coming from mid-October until at least the American Thanksgiving long weekend.

 

Are the dump months a bad thing for an entertainment or performing arts organization?

While the dump months for an organization sound like one of the worst times to be in the ticketed entertainment industry, these weeks can be a catalyst for creativity.

Many artistic departments use the dump months as a time to showcase experimental content and the same concept can be applied for complementary administrative activities. There can be just as much creativity in the front of house as there is on stage and ticketed entertainment professionals can be as experimental as their artistic counterparts.

You shouldn't expect a full house during the dump months, and that's okay!

You shouldn’t expect a full house during the dump months, and that’s okay!

If you look at the projections for mid-fall and late-winter productions, I’ll bet that an entire run of the new show your organization is testing would be the equivalent of one night of your holiday production. Your blockbusters use tried-and-tested strategies to earn revenue from group sales, merchandise, concessions, field trips, donations and anything else you do to engage your customers. These are classics and they bring in audiences, so you can’t discount their importance.

But you also can’t discount your own innovation and your desire to try out new strategies on a sample group of customers.

The dump months provide a perfect opportunity to do so. Especially as your attendees are often your most loyal patrons, whose subscriptions include tickets to these harder-to-sell shows. These audience members love your organization and want to experience your growth, and this isn’t limited to artistic pursuits and they are likely the ones to give you the most candid feedback on your new initiatives.

 

Using the dump months to your advantage

The appeal for loyal patrons to attend a cutting-edge show is to experience it before it becomes a blockbuster – to be among the first to enjoy how your organization grows. But this shouldn’t be limited to what they see on the stage or on screen.

Here is where the magic lies in the dump months. Your loyal patrons are eager to experience something new in every step of their journey. Is there a new front of house enhancement you want to try out with an audience? What about a new fundraising campaign that’s a little crazy? Or how about a unique piece of merchandise that might get people talking?

Many of us fail to try something edgy in the arts because absolutely every dollar counts as budgets become even thinner, yet dump months are the perfect time to see if and how new strategies are adopted by your customers.

If it’s a success, you’ve unlocked the next great strategy to advance your organization during next year’s blockbuster.

And if it fails? The great thing is that you tried, learned something new and now know your patrons even better.

The dump months are a great time for everyone to experiment with new ideas. Artists bring out shows that may only play once, and you can do the same. If your new idea gets a standing ovation from customers, bring it back for an encore! But if you face a flop, no one will remember because your holiday blockbuster weeks are just around the corner.

Children’s Theatre of Charlotte Selects AudienceView

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Children’s Theatre of Charlotte (CTC), a top theatre and education organization for young people, has chosen AudienceView’s AV Pro as its new entertainment e-commerce and CRM solution.

AudienceView will power ticketing, e-commerce, fundraising, customer relationship management (CRM) and class registrations for the nationally recognized theatre, which serves 300,000 children and families each year through its productions and wide-ranging education programs.

CTC is also home to a professional touring company, which has performed for more than 1.2-million people across North Carolina and into South Carolina, Georgia, Virginia and West Virginia.

AudienceView was selected by CTC following a comprehensive, industry-wide search.

“Children’s Theatre of Charlotte is known for providing remarkable family experiences and for its commitment to education at all levels. We couldn’t be prouder to join the CTC family and welcome them to ours,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our team looks forward to providing a single, robust, integrated solution that will further the theatre’s overall service experience for performances, education and community involvement programs.”

Marketing Your Fundraising Properties

Fundraising and marketing departments are some of the biggest friends and foes in the live event industry. They often work side by side and share resources, but it can quickly become a competition if marketers become concerned about cannibalizing ticket sales because of too many donation campaigns, and vice versa for your development team.

Those of us who specialize in these two revenue-generating areas can forget that both fundraisers and marketers have the same goal – to create long-term relationships between audiences and an organization.

I recently presented on the art of fundraising at the Arts Marketing Association Conference in Birmingham, UK. This is a hot topic for cultural industries worldwide, as evidenced by the standing room crowd that spilled over into the halls during the early morning session!

To prepare, I spoke with development professionals from the United States, Canada, the United Kingdom, Norway and The Netherlands. Each of these markets has different nuances when it comes to earning contributed revenue, but there are patterns that relate to interacting with donors and why this is important for any organization as a whole.

When you contrast European and North American ecosystems, Western Europe traditionally has the most public funding while Canada and the USA rely more on private support. However, even this is changing as more and more governments require arts organizations to earn contributed revenue from corporate and individual sources.

This is no doubt a learning curve for most organizations and it’s hard to know where to begin. But if you’re just starting out as fundraisers for your arts organization, you probably have more skills than you realize.

 

The Gateway Playhouse recently switch from a commercial to non-profit model Better Together

Fundraising and marketing use the same procedures to earn revenue – each department is just hypertargeting their efforts to different people in the customer pipeline.

Marketing is the first department to target a customer. They focus on the masses to attract new audience members, and then cultivate those who attend their first event into a repeat buyer and hopefully a subscriber. Once the customer is passionate about your organization, development can take over to deepen the relationship and offer an expanded customer experience. Marketing principles are critical to success in both of these areas, and it starts with knowing how to position your offerings so that your target audience will be motivated to act.

The Gateway Performing Arts Center of Suffolk County is an excellent example of an organization that transformed its model based on a deep understanding of its customers.  It transformed from commercial theatre into a non-profit. The switch was very recent and incredibly successful!

Strategic communications to The Gateway’s subscribers described the change and how it would allow the team to offer a more interactive experience.

“Commercial theaters don’t really provide the opportunity to build a personal relationship with their donors,” explains Scot Alan from The Gateway. “Because The Gateway is now a non-profit organization, we have a team dedicated to knowing our donors and how to make the experience valuable for them.” Marketing Your Fundraising Properties

Understanding Donors is Key

The Dutch National Opera and Ballet has faced numerous changes in the last few years. These include a merger of the ballet and opera under the same organizational umbrella and a change in the funding model for the country, which requires the organization to raise contributed income to receive government grants.

“Our audiences are very different,” describes Teun Westhoff, Fundraising and Relationship Manager for the Dutch National Opera and Ballet. “Ballet is a much more popular and accessible art, while the opera is viewed as a more exclusive experience.”

Instead of trying to make ballet and opera relevant to everyone, the organization separates the art forms and their corresponding fundraising efforts to offer the best experience for each donor.

Having a thorough knowledge of your donors is not limited to individuals, but also extends to public funding bodies and sponsors as well.

“If there’s ever an option on a grant application to call someone with a question, I do,” says Scot Alan. “This is a relationship you need to cultivate as there’s always a person behind that government grant or that sponsorship your organization is receiving, and it’s vital to make sure this person feels comfortable with your organization.”

Same Goals, Different Tactics

Marketing and fundraising use different strategies to reach the same goals. For example, a development professional will use personalized notes to target specific donors while marketers send mass communications to wider target audiences. Other differences that are important to recognize include:

  • Heightened sense of urgency in fundraising. It is more personal and immediate than marketing.
  • “The business of no.” Rejection is expected in this area of the arts, which adds stress to the work that fundraisers do.
  • Marketing has to work around artistic programming as opposed to generally creating “the ask” as fundraisers do.

So what is the key to success to marketing your fundraising initiatives? It really begins with understanding that fundraising and marketing are one and the same – they’re just positioned in different spots along the pipeline of cultivation.

Ticket buyers become subscribers.  Donors are ticket buyers.  These are not separate audiences, so it makes sense that marketing and development teams can benefit by working together.

AudienceView to Implement Integrated E-Commerce and Ticketing Solution at Princeton University

Princeton News Release

TORONTO, Ontario, Canada – May 19, 2015AudienceView, a world leader in e-commerce software for events and entertainment organizations, today announced that it will implement an integrated e-commerce solution to manage ticket sales for events ranging from athletics to performing arts and concerts at Princeton University.

“We are delighted to have been selected to work with Princeton University and to welcome them as our fourth Ivy League school joining Harvard, Yale and Dartmouth,” said Mark Fowlie, CEO for AudienceView. “Our solution will enable this world-renowned university to focus on the overall customer experience as efficiently as possible while managing ticket sales and other transactions in a single database. AudienceView’s ongoing solution upgrades will also enable Princeton to remain on the leading edge of technology to support its ticketing system well into the future.”

AudienceView will provide Princeton with a web-based platform that includes traditional and digital ticketing, fundraising, customer relationship management (CRM), online content management, marketing and business intelligence.

The fully integrated AudienceView solution improves operations to support increased ticket sales and enables secure sharing of data between departments. Princeton will also have instant, real-time access to the results of ticket sales, marketing and fundraising campaigns, which will provide enhanced insight and the ability to immediately see which initiatives are most effective.

About AudienceView

AudienceView is a complete entertainment business solutions provider. With approximately $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

 

 

The Importance of Volunteers – Your Best Customers

This week in North America, non-profits are celebrating National Volunteer Week with those who give up their time to contribute to their organizations.

Like many people, I am a regular volunteer for causes I care about and have had the pleasure of going to a couple parties this week in celebration of National Volunteer Week.

I like volunteering.

It’s a fun way to get out and meet new people and usually the benefits of volunteering go beyond whatever compensation you get from doing so.

When I speak of compensation, I don’t mean money, but the ancillary benefits you get by doing a shift. I volunteer every week for a community dinner program and they feed their volunteers. I give my time as an usher to a non-profit theater and they give us free tickets.

Most non-profits will give something on top of the opportunity to volunteer in exchange for your time, whether as a measure to attract volunteers or because they really want to show their appreciation, but volunteers around the world can certainly agree that being appreciated is the best compensation you can receive, especially because they usually have a huge affinity to the organization itself and love to feel like they are an important part of the team.

Non-profits in the arts and sports are highly dependent on volunteers. Whether there’s a need for someone to man the merchandise table at a theater, a team of people to sell 50/50 tickets at a sports game or someone to come in and do some filing for the accounting department at an arts organization, non-profits in our industry would not be able to function without volunteers.

Many organizations realize this and treat their volunteers well, but it definitely is a unique relationship and likely not optimized for either party. Volunteers are part of a non-profit’s workforce and it is tricky to manage their growth and development or, even more difficult, their termination, since they are not paid.

Anyone who has had to fire a key volunteer knows how hard it can be to let someone go. Not only is it tough because you know they’ll be hard to replace, but it’s stressful because volunteers are your most passionate audience and you know you may drastically change their opinion of something they hold so dear to their heart.

In fact, an often forgotten idea when it comes to volunteers is that they are customers. In fact, they’re your best customers.

These people love your organization so much that they are willing to work for free! No wonder they deserve an entire week of celebration.

It makes a lot of organizations uncomfortable to think of their volunteers as customers, even though they can be your most lucrative.

Many non-profits will ignore marketing to their volunteers, other than for continuing their commitment of time to the organization.

Organizations may feel guilty and think that they ask enough from their volunteers and wouldn’t dream of asking them to spend money with their organization, so they exclude them from marketing activities. However, volunteers are likely to be your most profitable donors, your biggest spenders as customers and your champions for peer-to-peer marketing.

Thank you Volunteers Because these people love you enough to give up time to your
organization, they clearly want to be connected to you in any way possible. Volunteers may want appreciation for their time, but they also want you to validate their love for your brand. Asking for a donation – small or large – is likely to yield huge results because these individuals want to see your organization succeed. They see all the benefits donors get and they want to be part of this club – but are you inviting them to do so?

The same principle can be applied to your sales. Although someone gets a free ticket to see your event, if you drilled down to find out their motives for volunteering, very few would say they do so for a complimentary seat. They do so to give back and feel connected.

Marketing to volunteers for anything from merchandise to special event tickets to exclusive volunteer opportunities can bring you incremental revenue. While it may sound strange to market a season subscription to your volunteers who come to every performance and work as ushers, you’d be surprised at how many would likely buy a subscription to enjoy your events as a customer instead of a volunteer (but still continue their commitment as a volunteer because they love you). They want to enjoy the show and may like a night off from working at an event to just sit back, relax and enjoy the experience.

Volunteers take great pride in their connection to the organization and marketing anything to them that allows them to celebrate their involvement is likely to be a hit. Whether it’s an exclusive behind-the-scenes party for volunteers that has a nominal admission fee or merchandise that you can only buy as a volunteer (say a coffee mug or key chain), volunteers are likely to buy enough of these items that they’d sell out (I know I would).

Finally, volunteers can offer valuable feedback and free marketing for your organization. Volunteers want to talk about giving back and the organizations they give back to. They are your best source for peer-to-peer promotions. They can be a great source of free market research when it comes to testing a new strategy out for your organization. They are your brand champions and your consumer tribe and they want to help your organization as much as they can. They will be candid with you when providing feedback.

But for all these items, volunteers need to be asked to take action. Because of your pre-existing relationship with these individuals, they may feel awkward making a purchase or donation on their own without being invited to do so. It’s hard to do the first time, but the key to a successful relationship with your volunteers is asking them to increase their involvement. They don’t want to overstep their role as a volunteer, but they definitely want to expand on their relationship with you.

Your volunteers are your best customers. Obviously you need to be strategic in your marketing pursuits when reaching out to volunteers, but don’t forget that they want to be involved with your organization and support it in any way they can. They might like getting that free ticket, but they will give you a lot more if you just ask them to.

 

Film Independent Selects AudienceView

20150317_ClientAnnouncement-Images-Banner_orangeAudienceView will soon make its debut as the new technology provider of Film Independent, which produces the Los Angeles Film Festival and the Spirit Awards. A champion of independent films, the organization also hosts more than 250 other screenings and events annually, including the year-round weekly LACMA Film Series.

The fully integrated AudienceView solution will replace many of Film Independent’s legacy software packages with a single, web-based platform that integrates memberships, ticketing, festival passes, packages, fundraising and more.

AudienceView was selected following a referral from a current film festival client and because of its proven, ongoing success with similar organizations.

“We are proud to welcome Film Independent to our growing family of North American film and festival organizations,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our single, integrated solution is providing Film Independent and its high-profile events with the modern technology needed to exceed both customer expectations and business requirements. We look forward to a long-term partnership with Film Independent, the LA Film Festival and the Spirit Awards.”

Film Independent will launch AudienceView with the sale of passes for the LA Film Festival on April 21, followed by individual tickets beginning May 19.

 

AudienceView Selected by City of St. Catharines and The New Performing Arts Centre

20150317_ClientAnnouncement-Images-Banner_greenThe City of St. Catharines, the largest city in Canada’s Niagara Region, has selected AudienceView as its new entertainment technology solution.

The solution will power ticketing, e-commerce and fundraising for The New Performing Arts Centre, a brand new 95,000-square-foot academic and cultural complex with four performance venues, scheduled to open later this year. Two of The New PAC venues will also double as learning environments for future students of Brock University studying through the adjacent Marilyn I. Walker School of Fine and Performing Arts.

AudienceView was selected following a comprehensive request for proposal seeking a robust solution to enable complete control of business and venue management operations.

Ticketing, e-commerce, fundraising, customer relationship management (CRM), marketing and content management (CMS) are tightly integrated in AudienceView alongside a suite of powerful analytics tools. The unique brand identity of any number of residents and visitors can be easily maintained and defined security levels make it possible for certain information to be shared while other data remains protected.

“We are proud to welcome the City of St. Catharines to the AudienceView family and excitedly await the grand opening of The New Performing Arts Centre later this year,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “This magnificent complex will benefit immensely from our technology, which is ideally suited to meet all customer and constituent needs. We look forward to a long-term partnership with this vibrant Ontario city and its arts and culture community.”

 

The Peace Center for the Performing Arts Launches AudienceView

TORONTO, Ontario, Canada – November 24, 2014AudienceView has been selected as the new entertainment technology partner of the Peace Center for the Performing Arts following an extensive search. The company’s world-leading e-commerce platform is heightening the customer experience for everyone who loves the performing arts in Upstate South Carolina, Western North Carolina and Northeast Georgia – from single-event attendees and season subscribers to members and donors. AudienceView is also enabling the Peace Center to extend this remarkable service experience to its resident companies while maintaining their own unique identities.

The Peace Center has deployed AudienceView as a fully integrated solution. It is supporting the organization’s desire to share a special experience with each and every guest, which begins before their arrival and continues well past the final encore. For the first time, all sales, fundraising and customer interactions are being managed from a single e-commerce system. This provides convenience for customers, who can now pay for tickets, packages, gift cards, donations and more in a single transaction.

In addition, with AudienceView, the Peace Center has the ability to engage in more ways with existing donors in an effort to better understand their wants and needs and build loyalty. With rich data mined by AudienceView, the Peace Center can automatically unlock perks such as early on-sales and specific seat locations based on the individual donor’s level of commitment.

The single AudienceView e-commerce solution also serves the needs of numerous resident companies that call the Peace Center home, including the Carolina Ballet Theatre, Greenville Chorale, Greenville County Youth Orchestras, Greenville Symphony, International Ballet and South Carolina Children’s Theatre.

“The Peace Center is positioning itself to achieve tremendous benefits from our integrated fundraising, CRM, reporting and analytics functionality combined with a single shopping cart, robust ticketing and ability to cross-sell to resident company constituents,” said Mark Fowlie, CEO for AudienceView. “We are delighted to welcome the Peace Center to our growing performing arts family, which includes premier organizations such as the Denver Center for the Performing Arts and the Ordway Center for the Performing Arts, and look forward to a long, successful relationship.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

 

AudienceView Launched as New E-Commerce, Fundraising and Patron Management Partner of Marin Theatre Company

TORONTO, Ontario, Canada – November 20, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is live as the new technology partner of Marin Theatre Company (MTC) in Mill Valley, California. MTC is using AudienceView’s AV Pro to drive integrated ticketing, responsive e-commerce, fundraising and patron management in support of its world-class productions, which delight audiences from the Marin County and Bay Area communities and beyond. MTC_logo copyThe organization first opened its doors in 1966 and has since grown to become the premier mid-sized theater in the San Francisco Bay Area and leading professional theater in the North Bay.

“AudienceView was recommended to us by other theater groups in the Bay Area as an honest, responsive company with innovative technology, which is exactly what we were seeking,” said Michael Barker, Managing Director for Marin Theatre Company. “We are excited to have migrated our ticketing and fundraising to AudienceView because it is a proven, fully integrated solution that is ideal for not-for-profit performing arts and which offers flexibility, drives operational efficiencies and provides growth potential for the future.”

MTC is using AudienceView’s white-label solution to gain greater control over its contributed and earned revenue streams, improve business operations and provide ease-of-use for ticket office and management employees. The organization expects to quickly benefit from new opportunities to upsell and cross-sell tickets, donations and related e-commerce offerings during the transaction and via highly targeted marketing campaigns. AudienceView’s suite of analytics tools enable MTC to automatically generate reports showing real-time results of its fundraising and marketing programs. As an AV Pro customer, MTC will also have access to a set of integrated Google tools including Google Analytics and Google Tag Manager.

“With AV Pro, Marin Theatre Company is able to create efficiency by eliminating manual processes and engaging patrons like never before. Our industry-leading solution is also helping MTC provide even better service to its customers, leverage its fundraising successes to date and future-proof its operations for the years to come,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are delighted to welcome Marin Theatre Company to AudienceView and to have them join our Bay Area client base alongside innovators such as Shorenstein Hays Nederlander (SHN), A.C.T. and Shotgun Players.”

About Marin Theatre Company

Founded in 1966, Marin Theatre Company is the Bay Area’s premier mid-sized theater and the leading professional theater in the North Bay. We produce a six-show season of provocative plays by passionate playwrights from the 20th century and today in our 231-seat main stage theater, as well as a five-show Theater Series for Young Audiences in partnership with the Bay Area Children’s Theatre in our 99-seat studio theater. We are committed to the development and production of new plays by American playwrights, with a comprehensive New Play Program that includes productions of world premieres, two nationally recognized annual playwriting awards, readings and workshops by the nation’s best emerging playwrights and membership in the National New Play Network. Our numerous education programs serve more than 6,000 students from over 40 Bay Area schools each year.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

 

AudienceView Selected by California Shakespeare Theater

Cal_Shakes_LogoTORONTO, Ontario, Canada – October 9, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce its selection by California Shakespeare Theater (Cal Shakes) to implement a single, integrated solution, replacing multiple systems previously used for ticketing, memberships, fundraising, and more. Celebrating its 40th anniversary, Cal Shakes is an award-winning not-for-profit, professional theater company known for innovative productions, including new works and responses to Shakespeare and the classics produced at their Bruns Amphitheater, in addition to year-round education and community-based programs. Nestled in the hills between Berkeley and Orinda, California, the amphitheater is “one of the most beautiful performing spaces in America,” according to the Wall Street Journal.

“We are so excited to be transitioning to AudienceView, and to have software that can keep up with the demands of our multifaceted programming, and with our tech-savvy patrons,” said Susie Falk, Managing Director for Cal Shakes. “We know AudienceView will help us better understand and connect with our patrons and supporters, and look forward to better serving the communities of the Bay Area.”

In partnership with AudienceView, Cal Shakes is combining multiple business processes in the same way it unites diverse communities in the Bay Area. The robust AudienceView e-commerce engine will process all sales – including individual tickets, season subscription packages, flexible passes, class registrations, summer programs, gift cards, donations and memberships through a single solution. By integrating e-commerce and fundraising, Cal Shakes has the ability to understand all customer activity, leading to increased guest and donor satisfaction. Reporting and business intelligence features offer a full view of individual habits and preferences as well the ability to monitor sales, fundraising and campaign efforts. These capabilities can be invaluable in future marketing efforts, to attract new donors, and maximize donations.

“AudienceView is proud of its success and expanding footprint in the Bay Area. This is a region where technological and theatrical innovation is thriving and our entertainment business solution is a perfect fit for organizations of all sizes,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are thrilled to welcome the California Shakespeare Theater and its dedicated team of professionals to the AudienceView family. Our team is committed to exceeding their expectations and we look forward to a long and successful partnership.”

About California Shakespeare Theater

Founded in 1974, Cal Shakes is an award-winning, nationally recognized regional theater now under the leadership of Artistic Director Jonathan Moscone and Managing Director Susie Falk. Through seasonal productions at our outdoor amphitheater, and in year-round school and community-based programs, Cal Shakes expands access to the arts and builds diverse ownership of our region’s cultural vitality by fostering participatory approaches to the artistic process and arts education.

Over the last decade, our Main Stage productions-both new works and responses to Shakespeare and the classics-have earned a national reputation for their exhilarating artistry and boldness of imagination. We engage artists of the highest caliber from around the country to make the past present, reimagining the classics with a thrilling potency that provides a diversity of perspectives and aesthetics to an audience of more than 45,000 people annually.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Dairy Center for the Arts Goes Live with AudienceView’s AV Pro

TORONTO, Ontario, Canada – September 4, 2014 – AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces the launch of AV Pro at the Dairy Center for the Arts in Boulder, Colorado. The historic, repurposed dairy facility is a unique, multi-purpose venue for performances, special events, gallery exhibitions, daily films on a year-round basis, and lectures, and houses Boulder’s premier ballet and music schools. The Dairy produces a variety of presentations and productions such as the popular Comedy Night. It is also home to 14 resident companies, including Boulder Ballet, Boulder Ensemble Theater Company and Boulder Philharmonic Orchestra, and 11 arts organization offices.

“Relationships with our customers, our constituent clients and our community are everything to us. We are thrilled to have found a technology partner that believes in these bonds as strongly as we do,” said Bill Obermeier, Executive Director of Dairy Center. “AudienceView’s modern AV Pro solution is exactly what we need to support business growth and operational efficiencies. We are excited to be using it to drive all of our e-commerce operations, in-venue sales, memberships, customer relationship management and the true engagement that is at the very foundation of a remarkable service experience.”

To complement the stellar yet diverse programming offered at the Dairy, AV Pro is facilitating a remarkable customer service experience that is in keeping with each organization’s brand. Customers have the ability to purchase tickets plus related products and services for any Dairy event and make a donation in a single transaction. Integrated fundraising, membership and retail point-of-sale (POS) ensure that all revenue flows through AV Pro as a full commerce solution.

The service experience is facilitated by a new e-commerce and corporate website powered by AudienceView’s content management system (CMS). While maintaining their own unique identities, resident companies have access to their customer data through defined security levels. This ensures a 360-degree customer view and makes it possible for organizations to cross-market, cross-sell and upsell to support business growth.

“With AV Pro, the Dairy and its resident companies are in a position to engage with their customers and their community at a much deeper level. We are thrilled to have been chosen to help the Dairy continue its tradition of enlivening the spirit of residents and visitors to Boulder,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are particularly proud of our work in Colorado, where AudienceView is partnered with many premier performing arts organizations including the Denver Center for the Performing Arts, Vilar Performing Arts Center, Colorado Chautauqua Association and Colorado Music Festival, and Lone Tree Center to name a few, and look forward to revolutionizing the Dairy’s full e-commerce and on-site operations.”

About the Dairy Center for the Arts

The Dairy Center for the Arts was founded in 1992 when it was transformed from a milk-processing facility to a thriving multi-disciplinary arts hub and a nationally recognized example of constructive urban development and renewal. The Dairy’s 42,000 square foot facility houses Resident Organizations in disciplines ranging from visual arts, theater and film, to dance and music. As the largest multi-disciplinary arts center in the Boulder area, The Dairy provides a professional environment complete with art galleries, performance venues, teaching studios, offices, rehearsal spaces, dance studios, classrooms and a 60-seat art-house cinema.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

We’ve Always Done It This Way

Many of us have social media friends who flood our Facebook news feed and Twitter timeline with inspirational quotes. This typhoon of inspiration usually leaves me uninspired and annoyed.

But I did recently stumble upon a quote that stopped me in my tracks: The most dangerous phrase in the language is ‘we’ve always done it this way.’

The quote is attributed to Grace Hopper (1906 – 1992), an American computer scientist and United States Navy rear admiral. Hopper delivers a simple, yet poignant point that can be applied to the adoption and use of technology in live entertainment organizations of all sizes.

Do you use the same ticketing software because it’s the only one you’ve ever used in your career?  Do you require your customers to put tickets, merchandise and donations in three separate shopping carts because your predecessor set it up that way? Do you use roll tickets and operate as a ‘cash only’ business in 2014 because that’s how your organization did business in 1994?

Continuing to do things you’ve “always done” is appropriate in some cases, but not merely because it’s safe and predictable. Stagnant business practices led to the demise of Blockbuster. Kodak, a brand synonymous with film, has spent billions (with a B!) on failed attempts to right its ship because its team failed to innovate.

You owe it to yourself and your organization to investigate changes that can improve your business.  Instead of echoing the old company line, create a new one: “We used to do it that way. We do it better now.” Your customers and bottom line will thank you.