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The George Washington University Extends Relationship with AudienceView

 

TORONTO, Ontario, Canada – June 26, 2018AudienceView is pleased to announce a multi-year contract extension with The George Washington University (GW) covering athletics, arts and the Division of Student Affairs. By using AudienceView as a campus-wide solution, GW is enabling its departments to share data and knowledge to leverage both the partnership and AudienceView’s customer success model.

“AudienceView has provided us with the tools and collaborative working partnership that we needed to really boost our outbound efforts in a competitive marketplace and work towards accomplishing GW’s individual business goals,” said Nicole Early, Assistant Athletics Director for Marketing and Ticketing. “After our initial three years together, it’s clear that there is so much more that we can accomplish with AudienceView on our team.”

The GW Athletics ticketing team is using AudienceView to drive sales for five varsity sports, including NCAA basketball, and a variety of club and intramural athletic events. Their continued partnership with AudienceView will allow GW Athletics to up its game in sales and marketing by being more aggressive with outreach, identifying new opportunities for promotions and segmenting then targeting specific groups of potential buyers.

Among its innovations and to sell more seats, GW Athletics is offering a twist on the typical season ticket. For $99, fans can purchase a Raise High Pass and get a guaranteed seat for every men’s GW basketball home game. The ticket package allows fans to experience a different seating location – in the lower and upper levels – for each game. 48 hours prior to tip-off, an automated email is sent to target all Raise High Pass holders. The emails are based on one-time rules that athletics staff have set in AudienceView. After that, the fan simply goes online and picks their seat from exclusive inventory available for the game. The amount of work for ticket office staff is limited and the pass improves the overall experience because fans simply select their seat, receive their ticket by email and head to the game.

On the arts side, GW’s Lisner Auditorium hosts world-class events and activities that attract over 100,000 attendees each year.

Powered by AudienceView, the Division of Student Affairs has hosted numerous high-profile events including Stephen Colbert’s interview with President Barack Obama and two high-demand shows starring Jon Stewart as he was approaching the end of his 16-year run as host of Comedy Central’s The Daily Show.

With security standards tightening in today’s evolving marketplace, AudienceView is also successfully working with campus IT departments to further tighten security, which enables schools like GW to focus on the business value of the partnership.

“We are delighted to extend and expand our partnership with GW Athletics, Lisner Auditorium and the Division of Student Affairs,” said Mike Hinson, AudienceView’s VP of Sales, College Athletics. “AudienceView is committed to helping our clients in college athletics meet and exceed the changing demands of the marketplace, and achieve new levels of success.

AudienceView is proud to have a right-sized offering for any college athletics department or campus. Regardless of size, AudienceView enables success through resources including Success Blueprints, customer success plans focused on each organization’s individual business goals, hands-on help and access to a team of expert college athletics veterans.

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at www.audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AFC Bournemouth Extends Partnership with AudienceView

TORONTO, Ontario, Canada – June 12, 2018 – AudienceView is pleased to announce a multi-year contract extension with AFC Bournemouth, bringing the relationship with this important Premier League client to an incredible 17.5 years.

“AFC Bournemouth is pleased to continue its long-standing relationship with AudienceView,” said Liz Finney, General Manager for AFC Bournemouth. “The decision to extend our contract term was based on AudienceView’s level of support, the system’s ability to match its features with club and fans requirements and the partnership approach adopted by the AudienceView team. We are looking forward to continuing to work with the company to deliver an excellent ticket purchase experience for our supporters.”

As AFC Bournemouth continues to successfully manage its meteoric rise of the past five years, the club is expanding its use of AudienceView to further improve the fan experience in several important ways. Among them, the organization is using loyalty points to help control and stage on-sales based on loyalty status, with points from prior purchases ranking supporters so they can purchase tickets to more prestigious games.

The team intends to begin using family enclosure functionality, which controls the ratio of adults to children for each purchase and ensures no adults or children are in family sections on their own. AFC Bournemouth also plans to offer multiple renewals within the same shopping cart, allowing season ticket holders to renew multiple seats in a single transaction without any fan losing their individual seat or associated loyalty points/status.

“We are delighted to extend our relationship with AFC Bournemouth and look forward to many more successful years,” said Michael Burnett, Managing Director, UK and Europe for AudienceView. “We are committed to helping our clients in the UK and around the world reach a similar pinnacle of success with their businesses. Through these partnerships, we are helping organizations of all sizes and types increase revenues, create efficiencies and introduce innovations that foster long-term fan engagement. The AudienceView team congratulates The Cherries on securing their status for next season and look forward to cheering them on in the Premier League.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at www.audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Air Force Academy Picks AudienceView for Ticketing, Fan Engagement and Donor Management

TORONTO, Ontario, Canada – March 27, 2018 – AudienceView has been selected as the new technology partner of The Air Force Academy Athletics Corp. (“Air Force Athletics” or “AFAAC”) following an industry-wide search. As a world leader in fueling fan engagement and ticket sales for college athletics, AudienceView is implementing a single, integrated platform to serve Air Force Athletics fans and power everything from ticketing to donor management.

“To achieve our mission, it was critical for The Air Force Academy Athletic Corp. to team up with an organization capable of delivering significant value in a very short time,” said Dr. Nancy Hixson, CEO of the AFAAC. “AudienceView is fully invested in our success, has engaged with us as a true partner and helped realize value within a month of starting. The company’s vision, technology and support are transforming the way Air Force Athletics engages its fans and generous supporters so that we can provide a first-class experience for our cadet-athletes for years to come.”

In the past, fan and donor information was stored in several different databases instead of an integrated platform offering a single view of all customer relationships. This made it difficult for Air Force Athletics to fully and efficiently leverage its data to foster relationships with all types of supporters, for marketing communications and to increase revenue across its fanbase. With all data stored in one place going forward, Air Force Athletics can better engage all supporters and provide a powerful service experience.

The new Falcon Pride Club site is already live, powered by AudienceView. As the academy’s principal fundraising arm, the Falcon Pride Club provides transformational resources for 1,000 amazing cadet-athletes across 27 intercollegiate programs. Supporters now have an enhanced, intuitive, rich and secure experience for online and recurring donations. Using a single login, they are engaging with highly personalized accounts and can follow their complete giving history and monthly recurring gifts.

Air Force Athletics will soon offer athletics ticketing, special events and sports camps as additional ways for fans to support the academy’s cadet-athletes, all powered by AudienceView using their existing login credentials and a single account.

“Air Force Athletics is leading the industry with its ability to engage its passionate community of fans in support of its cadet-athletes,” said Mark Fowlie, CEO of AudienceView. “Our team of college athletics experts is committed to helping clients like Air Force Athletics achieve their business goals. We are honored to support the Air Force Athletics vision to deliver value and innovation with our constantly evolving technology and our customer success initiatives.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at www.audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Troy University Athletics Picks AudienceView for Ticketing and Donor Management

TORONTO, Ontario, Canada – May 10, 2016AudienceView has been selected as the new technology partner of Troy University Athletics following an industry-wide search. The world leader in e-commerce software for events and entertainment organizations will provide an integrated solution to power all Trojans ticketing and donor management operations, replacing a fragmented system that included multiple databases and spreadsheets.

“In the past, our fan alumni and donor information was being stored in several different places, so we had a difficult time communicating, cultivating relationships and increasing revenue,” said Jeremy McClain, Director of Athletics at Troy University. “During our discussions with AudienceView, it was clear that they can help us operate our business more efficiently today. AudienceView is also thinking ahead to what college athletics will look like five and ten years down the road.”

Troy plans to improve the online sales experience with a seamless AudienceView-powered website that matches its athletics brand, with all ticketing and donor information stored in a single database. Using integrated email marketing features, the team at Troy will leverage its data to communicate with all types of supporters and foster closer relationships. These steps are expected to improve engagement and drive more revenue from ticket sales and donations.

“We believe AudienceView will make it easier for us to engage our fans and provide for an improved fan experience,” said Rachel Ketchum-Kilgore, Athletics Ticket Manager at Troy University. “Giving fans the ability to manage their own accounts – and in turn their relationship with us – will give them the control that they’ve often requested.”

“More and more schools are recognizing the value in our software and see it as an investment to ensure long-term success across their fan and donor base.  With AudienceView, Troy Athletics can offer more opportunities for supporters to show their passion, which can then be monetized through ticket sales and donations,” said Mike Evenson, Vice President of Marketing and Product for AudienceView. “We are excited to help Troy immediately modernize its operations and succeed in its long-term vision to boost revenue and better engage fans.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AudienceView Accelerates Growth, Welcomes New Clients in College Athletics, Campus Communities and Performing Arts

TORONTO, Ontario, Canada – August 15, 2016AudienceView, a world leader in e-commerce software for sports, events and entertainment organizations, has achieved continued momentum in 2016, with growth fuelled by numerous new customers and contract renewals.

“Organizations across the entertainment industry are turning to AudienceView to achieve their business objectives with our innovative, high-performing customer-engaging platform,” said Mark Fowlie, CEO of AudienceView.  “Technology plays an extremely important role in the overall customer journey and we are proud that our solution is creating efficiencies, driving revenue and bringing fan engagement to a new level through one-of-a-kind experiences.”

Among AudienceView’s newest clients are the athletics departments at Troy University and Northeastern University – two programs that want to be more innovative with their fan offerings and better monetize their passionate communities.

Troy has replaced a fragmented system (that included multiple databases and spreadsheets) with AudienceView, which will power all of Trojans ticketing and donor management operations.

The box office team at Northeastern will use AudienceView for all events and athletics across campus, including 18 varsity sports at the Division I level.

“With AudienceView, schools and organizations of any size or type can be innovative with what they offer and how they communicate – from the moment a fan first begins looking for a ticket to long after the event,” said Jonathan Tice, Vice President of Global Sales for AudienceView.  “Our platform and methodology makes it possible to turn guests you don’t know into fans you do know.  By analyzing them, organizations can provide more compelling offers based on fan preferences and behavior, which increases relationships, revenue and loyalty.”

In suburban Chicago, AudienceView is now the technology partner of three popular venues run by the Aurora Civic Center Authority – the 84-year-old historic Paramount Theatre, RiverEdge Park and Copley Theater.  As a showcase partner, Paramount plans to leverage every aspect of the AudienceView solution to reimagine the customer experience and support ongoing growth.  These integrated capabilities include ticketing, e-commerce operations, in-venue sales, fundraising, customer relationship management (CRM), marketing, content management and more.

Jefferson Live!, the umbrella producing company for the historic Cascade Theatre of Redding, California and Holly Theatre of Medford, Oregon, selected AudienceView as its new multi-venue technology partner.  The Cascade Theatre is now live and AudienceView will launch at the Holly Theatre once its historic renovation project is complete.

The Palace Theatre for the Performing Arts in Stamford, Connecticut will complete their transition this month from multiple databases to a single solution that puts its patrons at the center of all operations.  In addition to ticketing all events, AudienceView will significantly improve the overall service experience with complete patron records tracking all touch points, automated fulfilment of member benefits, innovative program offerings and fundraising.

“AudienceView’s donor management capabilities are extremely strong,” adds Tice.  “Our platform makes it possible to integrate tightly with the development plans of your main campus or business unit.  This is particularly helpful for colleges, universities and arts organizations that run fundraising programs for student athletes or a special event in parallel with a centralized strategy.”

Renewals

In recent weeks, renewals for organizations in North America include Salt Lake City’s Hale Centre Theatre, San Francisco’s American Conservatory Theater (A.C.T.), North Carolina’s Blumenthal Performing Arts and the University of California, San Diego.

Internationally, AudienceView has extended relationships with AFC Bournemouth of the English Football League’s top-tier Premier League, HQ Theatres & Hospitality, the second largest owner and operator of regional theatrical venues in the United Kingdom, SIV, which operates a portfolio of venues that attracts more than four-million customers per year, and the Nationale Opera & Ballet in Amsterdam.

“Our clients are doing amazing things that go far beyond selling tickets.  We are proud to be providing the technology that enables them to engage with customers and monetize them more effectively,” said Michael Bryce, COO for AudienceView.  “Watching so many passionate groups change the overall experience for their customers is extremely rewarding for our team, which remains dedicated to helping entertainment organizations adopt new practices that will grow their businesses today and in the future.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Image Credits: AFC Bournemouth, Cascade Theatre, Troy Athletics, Paramount Theatre and Northeastern University

Troy University Athletics Picks AudienceView for Ticketing and Donor Management

TORONTO, Ontario, Canada – May 10, 2016AudienceView has been selected as the new technology partner of Troy University Athletics following an industry-wide search. The world leader in e-commerce software for events and entertainment organizations will provide an integrated solution to power all Trojans ticketing and donor management operations, replacing a fragmented system that included multiple databases and spreadsheets.

“In the past, our fan alumni and donor information was being stored in several different places, so we had a difficult time communicating, cultivating relationships and increasing revenue,” said Jeremy McClain, Director of Athletics at Troy University. “During our discussions with AudienceView, it was clear that they can help us operate our business more efficiently today. AudienceView is also thinking ahead to what college athletics will look like five and ten years down the road.”

Troy plans to improve the online sales experience with a seamless AudienceView-powered website that matches its athletics brand, with all ticketing and donor information stored in a single database. Using integrated email marketing features, the team at Troy will leverage its data to communicate with all types of supporters and foster closer relationships. These steps are expected to improve engagement and drive more revenue from ticket sales and donations.

“We believe AudienceView will make it easier for us to engage our fans and provide for an improved fan experience,” said Rachel Ketchum-Kilgore, Athletics Ticket Manager at Troy University. “Giving fans the ability to manage their own accounts – and in turn their relationship with us – will give them the control that they’ve often requested.”

“More and more schools are recognizing the value in our software and see it as an investment to ensure long-term success across their fan and donor base.  With AudienceView, Troy Athletics can offer more opportunities for supporters to show their passion, which can then be monetized through ticket sales and donations,” said Mike Evenson, Vice President of Marketing and Product for AudienceView. “We are excited to help Troy immediately modernize its operations and succeed in its long-term vision to boost revenue and better engage fans.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com