Posts

Little Rock Athletics Launches OvationTix by AudienceView

Little Rock OvationTix

 


TORONTO, Ontario, Canada – September 12, 2018
AudienceView is pleased to announce that Little Rock Athletics is live on OvationTix, resulting in the immediate ability to deliver incredibly memorable experiences for Trojans fans and for staff to operate more efficiently than ever before.

Little Rock selected OvationTix because of its proven success as an all-in-one ticketing and CRM solution. AudienceView’s reputation for excellent customer service and enabling customer success were other important factors in their decision.

“With the launch of OvationTix, Little Rock Athletics is immediately improving our fan engagement initiatives. We can get to know existing fans better through comprehensive profiles, easily add new fans to our database when a family member or friend buys them a ticket, send highly targeted communications and improve the overall service experience,” said Casey Page, Assistant AD for Ticketing, Little Rock Athletics. “We value the expertise of AudienceView’s college athletics, customer success and client services teams and look forward to their continued guidance throughout a long, successful relationship.”

Having a more comprehensive view of Trojans fans will enable Little Rock Athletics to succeed through better audience segmentation, more focused outreach, management and implementation of fan touchpoints, and intelligent marketing.

OvationTix also frees up staff time so the athletics department team can be more proactive with marketing and fan engagement, such as pre-game and post-game emails, which can be configured and scheduled to send automatically. Additionally, Trojans fans can fully manage their own accounts and tickets online.

The selection of OvationTix by Little Rock shows continued momentum in the athletics vertical across AudienceView’s portfolio of solutions. The company is proud to offer a right-sized solution to meet the needs of any athletics program or campus, regardless of size, and to be unveiling the Trojans as its third recent, new athletics partnership for OvationTix.

“We are excited to partner with Little Rock Athletics and to be playing an important role in improving the experience for their fans,” said Mike Hinson, VP of College Athletics. “AudienceView has a solution to drive success in athletics departments of any size. If you are evaluating your needs, taking a critical look at an existing relationship or seeking a new partner, we encourage you to look at OvationTix by AudienceView. It is a powerful solution that is becoming the obvious choice for schools like Little Rock.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

The Citadel Athletics Launches OvationTix by AudienceView

 


TORONTO, Ontario, Canada – June 27, 2018
AudienceView is pleased to announce that Citadel Athletics is live on OvationTix, resulting in a significantly and immediately improved experience for Bulldog fans and staff.

For the first time, Bulldog supporters can now go online to buy and renew their season tickets. Previously, Citadel Athletics did not offer any online capabilities for season ticket holders. Now, it is easy for fans to purchase the seats they want – for one game or an entire season – anytime, anywhere and via any device. For staff, OvationTix has eliminated manual processes and workarounds previously used to manage the school’s season ticket base.

With OvationTix, The Citadel ticketing, marketing and development teams have access to a CRM-solution that revolves around the fan instead of a single transaction. They all have the new capability to work with a season ticket holder account in the same database, which greatly enhances their 360-degree view of the fan in a single location and replaces three separate dialogues and sets of transaction with their previous ticketing system. These and other efficiencies are freeing up time so that staff can be proactive and spend more time engaging with fans.

OvationTix by AudienceView also enables The Citadel to exchange data with its fundraising system and the Citadel Foundation, which is critical for schools that don’t have extensive fundraising teams.

“We’re excited to have comprehensive, leading-edge technology from AudienceView at an affordable price,” said Michael Keeney, Ph.D., Associate Athletic Director for Budget & Finance and External Operations for Citadel Athletics. “OvationTix was launched quickly and has a solid, well-performing team behind it – from customer success to client services – and they have been with us every step of the way. The solution is extremely user friendly and intuitive. We can get volunteers and student workers trained and selling tickets within the hour.”

“We are thrilled to be working with Citadel Athletics to improve the experience for Bulldog supporters while enabling the department to meet its business goals,” said Mike Hinson, VP of College Athletics for AudienceView. “Whatever the size of your campus or athletics program, AudienceView has a right-sized offering to meet you ticketing, CRM and fundraising needs. This is driving incredible momentum in the athletics vertical across our entire product portfolio. If you are thinking about renewing your existing relationship or if you are in an evaluation process, OvationTix by AudienceView should really be in the mix.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

UK’s Marina Theatre Selects AudienceView

TORONTO, Ontario, Canada – November 14, 2016AudienceView, a world leader in e-commerce software for events and entertainment organisations, proudly announces its selection as the new technology partner of the Marina Theatre in Lowestoft, Suffolk, UK. Originally opened in the Victorian era, the venue boasts a variety of live entertainment options, including West End musicals, top comedy acts, touring drama and musical productions, opera, dance and concerts. It is one of only two venues outside of London to be granted a prestigious residency of the Royal Philharmonic Orchestra and annually hosts the largest professional pantomime on the East Anglian coast. The Marina Theatre also operates a successful cinema operation, with the largest screen and film auditorium in town.

“After researching various systems, AudienceView was the obvious choice given its flexibility and overall depth. AudienceView also serves some of the biggest brands in the UK market, so we know we are in very good hands,” said Lee Henderson, CEO of the Marina Theatre. “As an independent charitable arts organisation, we need to work with partners who can help us increase our market share, develop our varied audiences and become more resilient in these ever-changing times, especially in the arts. We are delighted to join the worldwide AudienceView family.”

AudienceView comes complete with robust, tightly integrated features, including ticketing, e-commerce, fundraising, customer relationship management (CRM), email marketing, content management (CMS) and powerful analytics. This will help the Marina Theatre drive new and incremental revenue, improve the overall customer experience and increase efficiencies.

The Marina Theatre highly values in-house control of the CMS and knowing everything they create will be device responsive, making the online experience user-friendly for mobile, tablet and laptop users. The team also plans to automate its email marketing and reporting so that staff can focus on big-picture strategies.

In-house productions, touring events and resident tenants can be managed by the single solution while maintaining each brand’s unique identity. Defined security levels also make it possible for certain information to be shared while other data remains protected.

“We are committed to helping our clients in the UK and around the world reach the pinnacle of success with their businesses. Through these partnerships, we are helping organisations of all sizes and types increase revenue, create efficiencies and introduce innovations that foster long-term audience engagement, “said Jeff Koets, AudienceView’s Interim Managing Director for the UK. “We look forward to a long and successful relationship with the Marina Theatre team.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

University of Toronto’s Hart House and Central Box Office Select AudienceView

AudienceView is proud to be deepening its relationship with the University of Toronto (U of T).  We’re already powering all campus community events – and later this year, U of T’s Hart House will launch AudienceView as its platform of choice to serve patrons.

Since opening in 1919, the 450-seat Hart House Theatre has served as the stomping grounds for countless professionals, including actor Donald Sutherland and Saturday Night Live creator Lorne Michaels.  Today, it is the university’s focal point for performing arts, with 1,000+ students participating each year in the venue’s extra-curricular season of drama, dance, music and film.

Hart House also handles events for venues throughout the Greater Toronto Area, both on and off campus, with capacity of up to 5,000 seats.

AudienceView rose to the top of the search process for many reasons, mainly because of the excellent alignment with the wide scope-of-use desired by Hart House.  The box office team wanted the ability to provide a 360-degree view of customer profiles by capturing all transactions and interactions in a single robust CRM, something at which AudienceView excels.

Hart House also wanted to consolidate systems into one single platform with AudienceView to drive increased efficiencies and achieve better results.  Initially, Hart House will launch ticketing and content management on AudienceView and then transition to add fundraising, class registration, email marketing and more.  Ultimately, customers and patrons will have a rich, fully unified experience.

Providing ticketing services to any size or type of venue will be easy for Hart House because AudienceView can manage services for any number of organizations in a single instance. Notably, there is no limit or specialty resourcing required to add new venues or venue layouts with AudienceView.

“We are delighted that U of T is once again placing its trust in AudienceView.  By consolidating its systems, Hart House is giving its box office team the ability to automate critical business functions and achieve incredible efficiencies,” said Jonathan Tice, Vice President of Global Sales for AudienceView.  “Staff will have more time to spend on big-picture strategies, which will advance both the theatre organization and its regional ticketing business.”

AudienceView Selected by Jefferson Live!

AudienceView is the new technology partner of Jefferson Live!, the umbrella producing company for the historic Cascade Theatre of Redding, California and the Holly Theatre of Medford, Oregon.

Now live on AudienceView, the Cascade Theatre hosts a wide range of arts and cultural events, including theater, concerts, dance and film presentations.  As a regional cultural hub, the Cascade is home to the Northstate Symphony, Jefferson Repertory Company and Redding City Ballet, and supports the creative work of numerous local and regional cultural organizations.  It seats just over 1,000 patrons and hosts more than 120 events annually.

AudienceView will be launched at the Holly Theatre once its historic $4.3-million renovation project is complete.  With seating for approximately 1,000 patrons and special events space for up to 200, the Holly expects to grow quickly to over 130 events annually.   The re-opening of the Holly will double the organization’s use of the AudienceView platform, which will manage services for venues in two states using one secure database.

All of the functionality in AudienceView is being used by Jefferson Live! to create a remarkable service experience.  These features include integrated online and social ticketing, e-commerce operations, memberships, customer relationship management (CRM), fundraising, in-venue sales, marketing and analytics reporting.  In addition to helping increase revenue, AudienceView is improving service for all patrons, including the loyal members who bought 75% of inventory during membership presales.

“AudienceView is delighted to be supporting the mission of Jefferson Live! and its historic theatres in fostering the arts and enriching the culture of these two communities,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView.  “Our technology is having an immediate impact by creating a more efficient environment so that the marketing, ticketing and service  teams can spend more time focused on getting to know their customers, building lasting relationships and creating fantastic experiences that feed lifelong memories.”

AudienceView Named New Official Ticketing and Fan Engagement Partner for University of Tennessee Athletics and Knoxville Tickets

Header-UT

Toronto, ON & Knoxville, TN – December 3, 2015 – The University of Tennessee has joined a growing list of leading organizations by identifying and selecting AudienceView as their official ticketing and fan engagement solutions provider. The broad partnership will provide the University of Tennessee Department of Athletics (Tennessee Athletics) and Knoxville Tickets with AudienceView’s fully integrated, highly-configurable and web-based solution – a robust platform with core facilities in ticketing and e-commerce, fundraising and donor management, marketing, content management, analytics and customer relationship management.

AudienceView’s entire solution is real-time and designed to provide business thought leaders with the tools required to streamline operations, adjust for market dynamics, generate incremental revenues, and deliver exceptional customer experiences. Working with the University of Tennessee, AudienceView will create single comprehensive views of fans, customers, and donors while helping grow the community of passionate Volunteers supporters.

“We are enthusiastic and eager to leverage AudienceView’s state of the art technology and capitalize on the many new strategic opportunities,” said Brett Huebner, Sr. Associate Athletics Director and Chief Financial Officer at Tennessee Athletics. “AudienceView’s unique platform and vision for customer engagement, purchases, and management strongly aligns with our fundamental and future business goals.”

Under the new partnership, AudienceView will kick off Summer 2016 with servicing Tennessee Athletics, a founding member of the Southeastern Conference (SEC), and the ticketing needs for the venerable 102,455-capacity Neyland Stadium.  AudienceView will also service Knoxville Tickets, a regional ticketing outlet for various Knoxville area venues including Thompson-Boling Arena and Knoxville Civic Auditorium and Coliseum.

“AudienceView takes great pride in partnering with organizations that have a clear vision for the work they do and the passionate community they serve,” said Mike Evenson, Vice President for Marketing and Product at AudienceView. “Our products and services are designed to provide a new vantage point for leaders who want to shape the fan experience while driving new and significant revenue generation opportunities. We are looking forward to forging a powerful partnership with the University of Tennessee by helping them achieve these goals.”

About AudienceView:

Headquartered in Toronto, Ontario, AudienceView offers the industry-leading engine that enables intelligent ticketing and e-commerce solutions through customer-focused experiences. AudienceView is relied on to power over $2 billion in transactions each year by servicing over 550 venues in 15 countries. AudienceView’s clients range from University of Minnesota Athletics, Wembley Stadium and Opry Entertainment to events such as the FA Cup, Edinburgh International Festival and Los Angeles Film Festival. Visit audienceview.com or connect on Facebook and Twitter.

Further Information:

For AudienceView:

Christine Payne
PR Consultant
416.489.0092
media@audienceview.com

For University of Tennessee:

Ryan Robinson
Sr. Associate AD for Communications
865.974.4167
Ryan.Robinson@utk.edu

 

One-on-One: Aubrey Stork, Digital, CRM & Loyalty Manager, Mirvish Productions

Mirvish_thumbnailBased in Toronto, Mirvish Productions is Canada’s largest commercial theatre production company. Mirvish operates the Royal Alexandra Theatre, a historic venue it saved from demolition in 1963, the luxurious 2,000-seat Princess of Wales Theatre, which opened in 1993, the 2,300-seat Ed Mirvish Theatre and the intimate 700-seat Panasonic Theatre. Its subsidiary TicketKing provides online ticketing services to both Mirvish Productions and many smaller Toronto theatre companies.

As Digital, CRM & Loyalty Manager, Aubrey is ultimately responsible for maximizing the lifetime value of Mirvish customers. On the CRM side, he manages all email marketing communications, including mass emails and lifecycle-based emails, which Mirvish plans to use regularly in the coming months. In the area of loyalty, Aubrey is implementing technology to help increase lifetime customer value for existing patrons. Digitally, Aubrey manages all of Mirvish’s online advertising efforts as well as optimization, making sure customers can easily find the theatre company, find the show they are interested in and make a purchase.

A masterpiece of beaux-arts architecture, the historic Royal Alexandra is Toronto's senior theatre and, at 101, never having been converted to any other use, the oldest continuously operating legitimate theatre in North America.

A masterpiece of beaux-arts architecture, the historic Royal Alexandra is the oldest continuously operating legitimate theatre in North America.

AV: How does technology help a business like Mirvish?

Aubrey: I think technology serves to enhance the experience. I’m probably not the first person ever to say this, but I think the show-going experience starts long before a person gets into the theatre and can continue long after that as well. We are looking at how we make that the best that it can be. From the ticket-buying process to pre-show – making sure patrons have all the information they need to get to the show on time, to find parking, etc. – and then post-show asking them what they thought of the show and continuing on that conversation with relevant messaging based on who they are and what they like.

AV: How is Mirvish using technology?

Aubrey: AudienceView powers all of our ticketing. We are also using it for our pre-show and post-show communications. The latest thing that we are using AudienceView for is our point-of-sale (POS) system. In our theatres, we have rolled out the POS system that AudienceView built with some of our input, so all of our concession sales are going through that system as well with the goal of having a 360-degree view of our customers.

Mirvish's membership card makes it possible to figure out who is making purchases. The organization uses that information to speak more intelligently and on point with its subscribers.

Mirvish knows who is making purchases using their membership card and uses that information to speak more intelligently and on point with its subscribers.

AV: And that’s linked to a membership card?

Aubrey: Yes, exactly. As it stands today, our subscribers have a card that allows them to access credit that’s on their account to then use for concessions. So different from a typical gift card, which is anonymous, this card allows us to figure out who is actually making the purchase so that we can use that information to speak more intelligently and on point with our subscribers.

AV: Why is technology a good complement to a great patron experience?

Aubrey: Technology paired with data allows us to treat individuals as individuals. I think it’s as simple as that. Digital becomes the channel that we are able to do that through and data is the driver that allows us to know what to say to the person we’re talking to.

AV: How does Mirvish plan to use technology to improve the customer journey?

Aubrey: I think the crux of it is using technology to find out who our customers are. We are laying the foundation for what I think is going to be a superior experience – before, during and after the show. What we intend to do is use technology to learn as much as we can about our customers so that we can then speak to them accordingly.

We will be introducing very comprehensive lifecycle programs primarily using email to talk to the customer who we may have identified is at risk of not purchasing as frequently this year as they did last year, for example.

We’ll talk to our best customers who are purchasing all the time but maybe never purchasing concessions at our theatres. And, we’ll be looking at ways we can generate more revenue and enhance the experience as well.

AV: You led the charge in implementing POS attached to membership cards at Mirvish. How has this project brought value to Mirvish and its patrons?

Aubrey: The idea started with incenting our subscribers to renew, to renew early and to pay in full early on as well. We provide payment plans, but obviously we prefer to have things taken care of rather quickly in that way.

The idea was to incent customers with a value that varied based on a number of different things – like when they renewed and if they paid in full. The second part to providing that incentive was that this credit could then be used at concessions, which traditionally for our subscribers doesn’t tend to be part of their show-going habit.

We thought we could achieve a couple of things with this new version of our subscriber card – again, getting customers to renew and encouraging new behavior.

I also looked at this in a grander way and saw the opportunity. By using AudienceView, we are able to tie all those purchases back to each subscriber and complete that full view… then roll it out sometime in the future to all of our customers, more likely by leveraging a mobile app, which we’ll also power using AudienceView.

AV: How can musical theatre and performing arts groups benefit by taking ideas from other sectors and introducing them into their businesses?

Aubrey: A lot of what we’re doing and what I’m intending to do is inspired by Starbucks. I think they do a fantastic job. They are a bricks and mortar business that up until two or three years ago had no idea who their customers were really, then they took what started as a gift card and rolled it into a loyalty program and an app. Now for me, it has changed my behavior. When I’m standing in line at Starbucks and about to make a payment, I look at my app to see if I have a balance. If I don’t, I reload it there to get my points. Right there is an example of other industries that are inspiring what it is that we’re doing in theatre.

AV: Some musical theatre and performing arts groups are just not proactive when it comes to technology, but they could be much more efficient if they were. How can technology help busy professionals do more and improve the overall customer experience?

Aubrey: AudienceView provides a wealth of data on our customers as it is today. Any of the arguments that I’ve had to make internally to sell what it is I’m looking to do have largely been based on the data. If we’re able to recognize or figure out what an average order total is or how many of our customers are actually active, we can start setting benchmarks for ourselves that we can then improve upon and continually measure to see how we are doing and where we need to make improvements.

There is a lot of opportunity to leverage what we know about a customer and communicate with them to bolster their value over time.

Motown the Musical is the first show of Mirvish's 2015-16 season.

Motown the Musical is the first show of Mirvish’s 2015-16 season.

AV: What else is Mirvish doing with technology that is innovative?

Aubrey: Subscription upselling. For example, Motown, which is the first show of our 2015-16 season – if you were to purchase a ticket today, tomorrow you would get an email saying you can get a discount on the ticket you just purchased effectively by subscribing to the season. We then go on to highlight the rest of the shows in the season.

One of the things we plan to do – and this circles back nicely to the POS data that we are collecting now through AudienceView – is use concessions buying patterns as a way to incent other behaviors. For example, if we see a customer buys wine every single time they go to a show, rather than giving them a discount on a ticket for another show we can offer to credit their account with the $8.00 it would be for that glass of wine if they purchase tickets to the show. So more than just upselling concessions itself, we now have ability to use that in-theatre experience to encourage other purchase behavior as well.

In addition to that, again related to the POS system…is to allow patrons to pre-buy or load credit onto their card so that they can make their purchase before they even get to the theatre and then just scan their card and go to their seats. With that, we’ve also talked about the idea of having an exclusive line for our cardholders.

AV: That’s similar to Starbucks – don’t wait in line for a drink, order it in advance and we’ll have it ready when you get here!

Aubrey: Yes, exactly. It’s funny, one of the challenges that one of our front of house managers had mentioned was if you come to one of our theatres, there could be eight or ten bars, how do you know where your drink is going to be? Then Starbucks came along, again as a business I’m looking at to see what they are doing, and they’ve introduced this pre-ordering concept. Obviously they have a couple locations around, so they’ve solved that problem. When we get to the phase of rolling out an app, that is something that we’ll look to do.

AV: Why is it important to remain at the front of the technology curve in musical theatre and the performing arts?

Aubrey: I think technology is more and more becoming ingrained in our day-to-day lives and is becoming increasingly important to the next generation of theatre goers who expect to be able to do certain things with a certain ease.

Further, it’s become necessary based on the fragmentation of market: where traditionally we’d use mass media to reach our audience, these channels are becoming less and less effective. Paired with a growing expectation from consumers that we speak with them as individuals, it’s becoming critical to ensure our technology can satisfy these needs and expectations.

AudienceView Selected by Irving Arts Center

AV15-ClientAnnouncement_IrvingArts_710-270-banner The Irving Arts Center (IAC), a 10-acre multi-purpose performing arts complex in the heart of Dallas-Fort Worth, has selected AudienceView as its new entertainment technology partner.

The versatile facility features two proscenium theatres, four galleries, rehearsal, meeting, classroom and reception spaces, and a sculpture garden. Events range from performances by Lyric Stage and the Irving Symphony Orchestra, plays, musicals and galas to children’s productions, art classes and 12 weeks of summer camp annually. In 2014, the IAC hosted 1,375 events, including 203 performances and 24 exhibitions.

AudienceView is powering the IAC with a fully integrated solution to replace multiple systems, which the organization has outgrown. It will provide ticketing and e-commerce, including sales via mobile and social channels, for all events, season subscriptions, memberships, workshops, camps and more. IAC also plans to operate online content management, customer relationship management (CRM), fundraising, email marketing and point of sale (POS) transactions through AudienceView.

“The IAC is a place of real community pride and we are delighted to welcome it to our growing family of multi-use performing arts and civic centers,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Multi-purpose facilities continue to have great success with AudienceView because of our incredible, fully integrated and wide-ranging functionality. Ongoing upgrades also ensure that organizations like IAC can remain modern and always provide the very best customer experience.”

University of Northern Colorado to Launch AudienceView for Campus Ticketing Operations

AV15-ClientAnnouncement_UNC_710-270-bannerAudienceView has been selected as the new campus-wide ticketing solution for the University of Northern Colorado (UNC) following an extensive, industry-wide RFP procurement process.

The solution will drive traditional and online ticket sales, including integrations with social platforms, customer relationship management (CRM), marketing and content management across their performing & visual arts, athletics and student activities campus programs.

“UNC believes in the growth of their e-commerce revenue potential and AudienceView’s dynamic, user-friendly solution is ideally suited to help increase earned revenue and improve the customer experience,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are delighted to welcome UNC to AudienceView’s growing family in Colorado and as another full-campus user of our complete entertainment business solution.”

Children’s Theatre of Charlotte Selects AudienceView

AV15-ClientAnnouncement_CTC

Children’s Theatre of Charlotte (CTC), a top theatre and education organization for young people, has chosen AudienceView’s AV Pro as its new entertainment e-commerce and CRM solution.

AudienceView will power ticketing, e-commerce, fundraising, customer relationship management (CRM) and class registrations for the nationally recognized theatre, which serves 300,000 children and families each year through its productions and wide-ranging education programs.

CTC is also home to a professional touring company, which has performed for more than 1.2-million people across North Carolina and into South Carolina, Georgia, Virginia and West Virginia.

AudienceView was selected by CTC following a comprehensive, industry-wide search.

“Children’s Theatre of Charlotte is known for providing remarkable family experiences and for its commitment to education at all levels. We couldn’t be prouder to join the CTC family and welcome them to ours,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our team looks forward to providing a single, robust, integrated solution that will further the theatre’s overall service experience for performances, education and community involvement programs.”

AudienceView to Implement Integrated E-Commerce and Ticketing Solution at Princeton University

Princeton News Release

TORONTO, Ontario, Canada – May 19, 2015AudienceView, a world leader in e-commerce software for events and entertainment organizations, today announced that it will implement an integrated e-commerce solution to manage ticket sales for events ranging from athletics to performing arts and concerts at Princeton University.

“We are delighted to have been selected to work with Princeton University and to welcome them as our fourth Ivy League school joining Harvard, Yale and Dartmouth,” said Mark Fowlie, CEO for AudienceView. “Our solution will enable this world-renowned university to focus on the overall customer experience as efficiently as possible while managing ticket sales and other transactions in a single database. AudienceView’s ongoing solution upgrades will also enable Princeton to remain on the leading edge of technology to support its ticketing system well into the future.”

AudienceView will provide Princeton with a web-based platform that includes traditional and digital ticketing, fundraising, customer relationship management (CRM), online content management, marketing and business intelligence.

The fully integrated AudienceView solution improves operations to support increased ticket sales and enables secure sharing of data between departments. Princeton will also have instant, real-time access to the results of ticket sales, marketing and fundraising campaigns, which will provide enhanced insight and the ability to immediately see which initiatives are most effective.

About AudienceView

AudienceView is a complete entertainment business solutions provider. With approximately $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

 

 

AudienceView Launches at the Chan Centre, University of British Columbia

CHAN_COLOUR-500wTORONTO, Ontario, Canada – October 2, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, is proud to have been selected as the new technology partner of the Chan Centre for the Performing Arts at the University of British Columbia (UBC), Canada. The partnership represents an important milestone for the Chan Centre by bringing e-commerce, ticketing and customer relationship management (CRM) in-house instead of relying on a third party.

“We are thrilled to be bringing ticketing for Chan Centre events in-house with a platform that offers a highly accessible online sales experience via a responsive e-commerce site through which we can fully engage with our customers and the student body. Having full control over our ticketing online, by phone and in person means that we can also confidently extend the superior experience that is enjoyed in our venues through the entire service journey,” said Cameron McGill, Co-Managing Director of the Chan Centre. “It is an added bonus that the technology partner we identified as being the best fit for our current and future needs is also a Canadian company.”

The Chan Centre chose AudienceView because its industry-leading technology gives the organization complete control of future ticketing. AudienceView offers the ability to understand customer behavior like never before and drive the service experience without relying on an outside ticketing agency. The organization sees additional value beyond e-commerce and ticketing of its own events. It plans to branch out and use AudienceView to manage ticket sales for other campus and community groups. The Chan Centre also highly values AudienceView’s ongoing innovation and the fact that its platform is upgraded on a regular, consistent schedule to incorporate new technology.

Chan Centre Stage, photo by Nic Lehoux.

Chan Centre Stage, photo by Nic Lehoux.

“We are delighted to welcome the Chan Centre to the AudienceView family and look forward to a long, successful partnership,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Our industry-leading solution will help the Chan Centre achieve its business goals, create efficiencies, provide even better service to its customers and future-proof its operations in the years to come.”

About the Chan Centre for the Performing Arts

Since its opening in spring 1997, the Chan Centre has earned an international reputation for its striking design, stellar acoustics and exceptional programming. Artists, critics and patrons alike are unanimous in their praise of the multi-faceted facility, winning it a place among North America’s premier performing arts centres.

Nestled amid the lush landscape on the University of British Columbia campus, the Chan Centre boasts three unique venues — the superb Chan Shun Concert Hall, the flexible Telus Studio Theatre and the intimate Royal Bank Cinema. A variety of performances and events are offered year-round, from classical recitals and jazz concerts, to avant-garde theatre and opera productions, to folk and world music. The Chan Centre is also one of Vancouver’s prime rental locations for arts productions, conferences, and film and television shoots. On the academic front, UBC music, theatre, and film students access the venues throughout the school year for rehearsals, performances and film screenings. Past performers and guest speakers include: Wynton Marsalis, His Holiness the Dalai Lama, Renée Fleming, Dan Savage, Mariza, Sigur Rós, Mavis Staples, and Hugh Masekela.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Dairy Center for the Arts Goes Live with AudienceView’s AV Pro

TORONTO, Ontario, Canada – September 4, 2014 – AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces the launch of AV Pro at the Dairy Center for the Arts in Boulder, Colorado. The historic, repurposed dairy facility is a unique, multi-purpose venue for performances, special events, gallery exhibitions, daily films on a year-round basis, and lectures, and houses Boulder’s premier ballet and music schools. The Dairy produces a variety of presentations and productions such as the popular Comedy Night. It is also home to 14 resident companies, including Boulder Ballet, Boulder Ensemble Theater Company and Boulder Philharmonic Orchestra, and 11 arts organization offices.

“Relationships with our customers, our constituent clients and our community are everything to us. We are thrilled to have found a technology partner that believes in these bonds as strongly as we do,” said Bill Obermeier, Executive Director of Dairy Center. “AudienceView’s modern AV Pro solution is exactly what we need to support business growth and operational efficiencies. We are excited to be using it to drive all of our e-commerce operations, in-venue sales, memberships, customer relationship management and the true engagement that is at the very foundation of a remarkable service experience.”

To complement the stellar yet diverse programming offered at the Dairy, AV Pro is facilitating a remarkable customer service experience that is in keeping with each organization’s brand. Customers have the ability to purchase tickets plus related products and services for any Dairy event and make a donation in a single transaction. Integrated fundraising, membership and retail point-of-sale (POS) ensure that all revenue flows through AV Pro as a full commerce solution.

The service experience is facilitated by a new e-commerce and corporate website powered by AudienceView’s content management system (CMS). While maintaining their own unique identities, resident companies have access to their customer data through defined security levels. This ensures a 360-degree customer view and makes it possible for organizations to cross-market, cross-sell and upsell to support business growth.

“With AV Pro, the Dairy and its resident companies are in a position to engage with their customers and their community at a much deeper level. We are thrilled to have been chosen to help the Dairy continue its tradition of enlivening the spirit of residents and visitors to Boulder,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are particularly proud of our work in Colorado, where AudienceView is partnered with many premier performing arts organizations including the Denver Center for the Performing Arts, Vilar Performing Arts Center, Colorado Chautauqua Association and Colorado Music Festival, and Lone Tree Center to name a few, and look forward to revolutionizing the Dairy’s full e-commerce and on-site operations.”

About the Dairy Center for the Arts

The Dairy Center for the Arts was founded in 1992 when it was transformed from a milk-processing facility to a thriving multi-disciplinary arts hub and a nationally recognized example of constructive urban development and renewal. The Dairy’s 42,000 square foot facility houses Resident Organizations in disciplines ranging from visual arts, theater and film, to dance and music. As the largest multi-disciplinary arts center in the Boulder area, The Dairy provides a professional environment complete with art galleries, performance venues, teaching studios, offices, rehearsal spaces, dance studios, classrooms and a 60-seat art-house cinema.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Message on a Bottle

By: Nick Begley, Senior Marketing Manager at AudienceView

I’m not embarrassed to admit that I shared a Coke.

I bought a Courtney for my wife and a Nick to complete our Coke couple. Unfortunately, I’ve had no luck in my hunt for Landon or Camryn – the names of my son and daughter – so I’ll have to create personalized glass bottles online to complete my family set.

As a cynical consumer, I try to avoid campaigns that are clearly meant to suck me in and get my credit card out of my wallet. But as a marketer, I appreciate campaigns that people can connect with on multiple levels. And Share a Coke involves the consumer in a way that goes well beyond Starbucks writing my name on a coffee cup. My name is actually printed on a bottle in the iconic Coke font!

Even people who don’t intend to consume the beverage are going to the store and rifling through the fridge to find their name or that of a friend and they are sharing it with their social media followers. Although that doesn’t drive revenue for Coke, it certainly drives organic (and free) brand exposure.

Connecting with Consumers

Without a doubt, the Coca-Cola brand has done an excellent job making things personal over the last few summers (they launched this campaign in 2014) by adding first names on cans and bottles of Coke, Diet Coke and Coke Zero. They’ve likely introduced their product to new consumers and reconnected with others who may have strayed after taking the Pepsi Challenge.

It goes without saying that this is integrated marketing at its finest. There’s digital Coke sharing, videos on YouTube and worldwide tours with consumers lining up to create their own mini cans. You can read for days if you search #shareacoke on Twitter. And, there is no shortage of editorial media coverage either – people are using Share a Coke to propose or announce a pregnancy and it’s making news!

Photogenic "Share a Coke" Bottles

Seeing our own name on items – or the names of family members and friends – brings out the kid in all of us. Spinning a store display to find a keychain or bicycle license plate adorned with our moniker is a shared human experience. The Share a Coke campaign sends the message that this type of personalization, albeit automated, continues to resonate with consumers.

It’s also a good reminder for entertainment organizations to take a personal approach with their customers. Being on a first-name basis with your audience can be easily accomplished with good CRM technology and an organizational culture that stresses and supports data literacy. The cleanliness of the data that is captured – both demographic and behavioral – will then allow you to take your marketing campaigns to the next level. Create personalized relationships, know who to talk to and when, perhaps even surprise a VIP supporter with his or her favorite drink (doesn’t have to be a personalized can of Coke) at their seat on a special occasion.

As a consumer, it’s nice to get emails that start with “Hello, Nick!” – but it’s the companies that take things to that next level that really impress me.

So, what can you do to “impress” your customers?

  • Stop by the seats of loyal customers for a quick hello to show them that they’re valued.
  • Reward the most generous donors with branded SWAG in their size.
  • Offer intelligent up-sells and cross-sells based on past purchases.
  • Deliver relevant, personalized website content when customers log into their accounts.
  • Provide early access to tickets based on the value of the customer.

We all want to belong. Feel valued. Share a connection. Maybe even a Coke! But regardless of our personal beverage preferences, this engaging campaign is one that should inspire you to create amazing new experiences for your customers.

South West Ticketing Solutions Limited Launches AudienceView’s AV Pro to Power Venue and Agency Services

TORONTO, Ontario, Canada – April 15, 2014 – After an extensive review of available solutions, South West Ticketing Solutions Limited has selected and launched AV Pro by AudienceView to manage ticketing, e-commerce and customer relationship management (CRM) for the Plymouth Pavilions in Plymouth, Devon, England.  In addition, South West Ticketing Solutions Limited plans to leverage AV Pro to offer agency services to other venues, such as the new ice skating arena at Higher Home Park, where it will manage admissions and event ticketing.Smaller-ice-rink-Plymouth-Pavillions

“These are exciting times for Plymouth Pavilions and AudienceView is the ideal partner to help us grow and expand our business.  Its ability to provide a central CRM was a key factor in our decision,” said Sarah Phillips, Deputy General Manager of Plymouth Pavilions.  “We look forward to further improving our service with AV Pro by offering our customers a single shopping cart experience that incorporates ticketing, parking, merchandise and more.”

With AV Pro, South West Ticketing Solutions Limited is managing its brands and diverse business requirements using a single platform.  The organization highly values the solution’s integrated CMS, which gives South West Ticketing Solutions Limited control of creating and updating its own content across multiple websites.  The CMS also provides the ability to promote events and offers and integrate the shopping experience with helpful and engaging information to create an incredible user experience.  Powerful marketing, analytics and event-day tools are also included with every AV Pro installation.You-Me-At-Six-Plymouth-Pavillions

“We are excited to welcome South West Ticketing Solutions Limited to the AudienceView family and to be playing such a critical role in the organization’s business.  AV Pro puts the customer at the centre of every organization’s universe to help drive unparalleled service satisfaction.  At the same time, it creates incredible operational efficiencies to enable business growth while managing costs,” said Mark Fowlie, CEO of AudienceView.  “We look forward to a long relationship with South West Ticketing Solutions Limited.”

AV Pro is available as a fixed, monthly subscription based on a company’s individual profile, which incorporates elements including venue size, number of events and total system usage.  With AV Pro, organizations continue to pay the same monthly fee regardless of how much their business grows.

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in transactions value each year, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  AudienceView was founded in 2002 and has received funding from Ventures West 8 Limited Partnership and private investors.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com