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AudienceView and Queue-it Partner to Offer Fair, Efficient Virtual Queuing for High-Demand Live Events

TORONTO, Ontario, Canada – November 14, 2018AudienceView is pleased to announce an official partnership with Queue-it, the original provider and leading innovator of virtual waiting rooms. To date, Queue-it has successfully served more than three-billion end users in its queues.

“After working together on numerous successful on-sales, we are delighted to expand our partnership with Queue-it,” said Mike Evenson, VP of Strategy for AudienceView. “Adding Queue-it’s best-of-breed solution to our partner ecosystem will help our clients effectively execute high-demand onsales while maintaining the integrity of their lines and keeping their ticketing systems online during peak selling times.”

“We are excited to officially partner with AudienceView, which has a unique customer base and powers many of the world’s most recognized live entertainment brands,” said Camilla Ley Valentin, CCO and co-founder of Queue-it. “Together, we have been working on big, premier events with common clients to ensure an optimal consumer experience during the ticket buying process. This partnership is built on our successful and positive experience working together. We look forward to offering a specialized package to AudienceView customers and to continued, long-term success.”

AudienceView and Queue-it have a shared mission to provide customers with an incredible service experience. Together, the companies help live entertainment organizations process ticket sales in a way that is smooth, efficient and fair. Bots are identified and blocked so real customers can buy tickets in the order that they arrive.

To manage expectations, Queue-it keeps customers informed as they wait to buy tickets online, advising them of the expected wait time and when tickets are sold out. Organizations can occupy their customers’ time by customizing waiting rooms with engaging content, such as branded videos, graphics and messaging. Customers who don’t want to sit around waiting can take advantage of the opportunity to be contacted by email when it is their turn to buy tickets.

Headquartered in Copenhagen, Queue-it opened its first international office in the United States last year to meet growing North American demand for its product.

About Queue-it

Queue-it is the leading developer of virtual waiting room services to control website and app traffic surges by offloading visitors to an online queue. Its powerful SaaS platform enables online ticket vendors and venues to keep their systems online and fans informed, blocking malicious bots and creating a personalized waiting experience on their most business-critical days. The use of Queue-it has ensured online fairness during high-demand onsales for billions of consumers worldwide. The company has offices in Denmark and the U.S. For more information, please visit www.queue-it.com.

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at www.audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Camilla Ley Valentin
Queue-it
+45 53 35 36 37
ley@queue-it.com

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Little Rock Athletics Launches OvationTix by AudienceView

Little Rock OvationTix

 


TORONTO, Ontario, Canada – September 12, 2018
AudienceView is pleased to announce that Little Rock Athletics is live on OvationTix, resulting in the immediate ability to deliver incredibly memorable experiences for Trojans fans and for staff to operate more efficiently than ever before.

Little Rock selected OvationTix because of its proven success as an all-in-one ticketing and CRM solution. AudienceView’s reputation for excellent customer service and enabling customer success were other important factors in their decision.

“With the launch of OvationTix, Little Rock Athletics is immediately improving our fan engagement initiatives. We can get to know existing fans better through comprehensive profiles, easily add new fans to our database when a family member or friend buys them a ticket, send highly targeted communications and improve the overall service experience,” said Casey Page, Assistant AD for Ticketing, Little Rock Athletics. “We value the expertise of AudienceView’s college athletics, customer success and client services teams and look forward to their continued guidance throughout a long, successful relationship.”

Having a more comprehensive view of Trojans fans will enable Little Rock Athletics to succeed through better audience segmentation, more focused outreach, management and implementation of fan touchpoints, and intelligent marketing.

OvationTix also frees up staff time so the athletics department team can be more proactive with marketing and fan engagement, such as pre-game and post-game emails, which can be configured and scheduled to send automatically. Additionally, Trojans fans can fully manage their own accounts and tickets online.

The selection of OvationTix by Little Rock shows continued momentum in the athletics vertical across AudienceView’s portfolio of solutions. The company is proud to offer a right-sized solution to meet the needs of any athletics program or campus, regardless of size, and to be unveiling the Trojans as its third recent, new athletics partnership for OvationTix.

“We are excited to partner with Little Rock Athletics and to be playing an important role in improving the experience for their fans,” said Mike Hinson, VP of College Athletics. “AudienceView has a solution to drive success in athletics departments of any size. If you are evaluating your needs, taking a critical look at an existing relationship or seeking a new partner, we encourage you to look at OvationTix by AudienceView. It is a powerful solution that is becoming the obvious choice for schools like Little Rock.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

The Citadel Athletics Launches OvationTix by AudienceView

 


TORONTO, Ontario, Canada – June 27, 2018
AudienceView is pleased to announce that Citadel Athletics is live on OvationTix, resulting in a significantly and immediately improved experience for Bulldog fans and staff.

For the first time, Bulldog supporters can now go online to buy and renew their season tickets. Previously, Citadel Athletics did not offer any online capabilities for season ticket holders. Now, it is easy for fans to purchase the seats they want – for one game or an entire season – anytime, anywhere and via any device. For staff, OvationTix has eliminated manual processes and workarounds previously used to manage the school’s season ticket base.

With OvationTix, The Citadel ticketing, marketing and development teams have access to a CRM-solution that revolves around the fan instead of a single transaction. They all have the new capability to work with a season ticket holder account in the same database, which greatly enhances their 360-degree view of the fan in a single location and replaces three separate dialogues and sets of transaction with their previous ticketing system. These and other efficiencies are freeing up time so that staff can be proactive and spend more time engaging with fans.

OvationTix by AudienceView also enables The Citadel to exchange data with its fundraising system and the Citadel Foundation, which is critical for schools that don’t have extensive fundraising teams.

“We’re excited to have comprehensive, leading-edge technology from AudienceView at an affordable price,” said Michael Keeney, Ph.D., Associate Athletic Director for Budget & Finance and External Operations for Citadel Athletics. “OvationTix was launched quickly and has a solid, well-performing team behind it – from customer success to client services – and they have been with us every step of the way. The solution is extremely user friendly and intuitive. We can get volunteers and student workers trained and selling tickets within the hour.”

“We are thrilled to be working with Citadel Athletics to improve the experience for Bulldog supporters while enabling the department to meet its business goals,” said Mike Hinson, VP of College Athletics for AudienceView. “Whatever the size of your campus or athletics program, AudienceView has a right-sized offering to meet you ticketing, CRM and fundraising needs. This is driving incredible momentum in the athletics vertical across our entire product portfolio. If you are thinking about renewing your existing relationship or if you are in an evaluation process, OvationTix by AudienceView should really be in the mix.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

The George Washington University Extends Relationship with AudienceView

 

TORONTO, Ontario, Canada – June 26, 2018AudienceView is pleased to announce a multi-year contract extension with The George Washington University (GW) covering athletics, arts and the Division of Student Affairs. By using AudienceView as a campus-wide solution, GW is enabling its departments to share data and knowledge to leverage both the partnership and AudienceView’s customer success model.

“AudienceView has provided us with the tools and collaborative working partnership that we needed to really boost our outbound efforts in a competitive marketplace and work towards accomplishing GW’s individual business goals,” said Nicole Early, Assistant Athletics Director for Marketing and Ticketing. “After our initial three years together, it’s clear that there is so much more that we can accomplish with AudienceView on our team.”

The GW Athletics ticketing team is using AudienceView to drive sales for five varsity sports, including NCAA basketball, and a variety of club and intramural athletic events. Their continued partnership with AudienceView will allow GW Athletics to up its game in sales and marketing by being more aggressive with outreach, identifying new opportunities for promotions and segmenting then targeting specific groups of potential buyers.

Among its innovations and to sell more seats, GW Athletics is offering a twist on the typical season ticket. For $99, fans can purchase a Raise High Pass and get a guaranteed seat for every men’s GW basketball home game. The ticket package allows fans to experience a different seating location – in the lower and upper levels – for each game. 48 hours prior to tip-off, an automated email is sent to target all Raise High Pass holders. The emails are based on one-time rules that athletics staff have set in AudienceView. After that, the fan simply goes online and picks their seat from exclusive inventory available for the game. The amount of work for ticket office staff is limited and the pass improves the overall experience because fans simply select their seat, receive their ticket by email and head to the game.

On the arts side, GW’s Lisner Auditorium hosts world-class events and activities that attract over 100,000 attendees each year.

Powered by AudienceView, the Division of Student Affairs has hosted numerous high-profile events including Stephen Colbert’s interview with President Barack Obama and two high-demand shows starring Jon Stewart as he was approaching the end of his 16-year run as host of Comedy Central’s The Daily Show.

With security standards tightening in today’s evolving marketplace, AudienceView is also successfully working with campus IT departments to further tighten security, which enables schools like GW to focus on the business value of the partnership.

“We are delighted to extend and expand our partnership with GW Athletics, Lisner Auditorium and the Division of Student Affairs,” said Mike Hinson, AudienceView’s VP of Sales, College Athletics. “AudienceView is committed to helping our clients in college athletics meet and exceed the changing demands of the marketplace, and achieve new levels of success.

AudienceView is proud to have a right-sized offering for any college athletics department or campus. Regardless of size, AudienceView enables success through resources including Success Blueprints, customer success plans focused on each organization’s individual business goals, hands-on help and access to a team of expert college athletics veterans.

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at www.audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AFC Bournemouth Extends Partnership with AudienceView

TORONTO, Ontario, Canada – June 12, 2018 – AudienceView is pleased to announce a multi-year contract extension with AFC Bournemouth, bringing the relationship with this important Premier League client to an incredible 17.5 years.

“AFC Bournemouth is pleased to continue its long-standing relationship with AudienceView,” said Liz Finney, General Manager for AFC Bournemouth. “The decision to extend our contract term was based on AudienceView’s level of support, the system’s ability to match its features with club and fans requirements and the partnership approach adopted by the AudienceView team. We are looking forward to continuing to work with the company to deliver an excellent ticket purchase experience for our supporters.”

As AFC Bournemouth continues to successfully manage its meteoric rise of the past five years, the club is expanding its use of AudienceView to further improve the fan experience in several important ways. Among them, the organization is using loyalty points to help control and stage on-sales based on loyalty status, with points from prior purchases ranking supporters so they can purchase tickets to more prestigious games.

The team intends to begin using family enclosure functionality, which controls the ratio of adults to children for each purchase and ensures no adults or children are in family sections on their own. AFC Bournemouth also plans to offer multiple renewals within the same shopping cart, allowing season ticket holders to renew multiple seats in a single transaction without any fan losing their individual seat or associated loyalty points/status.

“We are delighted to extend our relationship with AFC Bournemouth and look forward to many more successful years,” said Michael Burnett, Managing Director, UK and Europe for AudienceView. “We are committed to helping our clients in the UK and around the world reach a similar pinnacle of success with their businesses. Through these partnerships, we are helping organizations of all sizes and types increase revenues, create efficiencies and introduce innovations that foster long-term fan engagement. The AudienceView team congratulates The Cherries on securing their status for next season and look forward to cheering them on in the Premier League.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at www.audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

Air Force Academy Picks AudienceView for Ticketing, Fan Engagement and Donor Management

TORONTO, Ontario, Canada – March 27, 2018 – AudienceView has been selected as the new technology partner of The Air Force Academy Athletics Corp. (“Air Force Athletics” or “AFAAC”) following an industry-wide search. As a world leader in fueling fan engagement and ticket sales for college athletics, AudienceView is implementing a single, integrated platform to serve Air Force Athletics fans and power everything from ticketing to donor management.

“To achieve our mission, it was critical for The Air Force Academy Athletic Corp. to team up with an organization capable of delivering significant value in a very short time,” said Dr. Nancy Hixson, CEO of the AFAAC. “AudienceView is fully invested in our success, has engaged with us as a true partner and helped realize value within a month of starting. The company’s vision, technology and support are transforming the way Air Force Athletics engages its fans and generous supporters so that we can provide a first-class experience for our cadet-athletes for years to come.”

In the past, fan and donor information was stored in several different databases instead of an integrated platform offering a single view of all customer relationships. This made it difficult for Air Force Athletics to fully and efficiently leverage its data to foster relationships with all types of supporters, for marketing communications and to increase revenue across its fanbase. With all data stored in one place going forward, Air Force Athletics can better engage all supporters and provide a powerful service experience.

The new Falcon Pride Club site is already live, powered by AudienceView. As the academy’s principal fundraising arm, the Falcon Pride Club provides transformational resources for 1,000 amazing cadet-athletes across 27 intercollegiate programs. Supporters now have an enhanced, intuitive, rich and secure experience for online and recurring donations. Using a single login, they are engaging with highly personalized accounts and can follow their complete giving history and monthly recurring gifts.

Air Force Athletics will soon offer athletics ticketing, special events and sports camps as additional ways for fans to support the academy’s cadet-athletes, all powered by AudienceView using their existing login credentials and a single account.

“Air Force Athletics is leading the industry with its ability to engage its passionate community of fans in support of its cadet-athletes,” said Mark Fowlie, CEO of AudienceView. “Our team of college athletics experts is committed to helping clients like Air Force Athletics achieve their business goals. We are honored to support the Air Force Athletics vision to deliver value and innovation with our constantly evolving technology and our customer success initiatives.”

About AudienceView

AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at www.audienceview.com.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com

AudienceView Closes Equity Financing to Fund SaaS Transition and Grow Self-Serve E-Commerce

TORONTO, Ontario, Canada – May 6, 2014 – AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce the closing of a new round of equity financing to fund its transition from enterprise to the cloud and a more flexible, SaaS-based approach.  The equity financing was led by Five Corners Capital, which manages the Ventures West 8 Limited Partnership fund, with strong participation from other existing shareholders and new investors.  The equity financing also provides growth capital for AudienceView’s emerging self-serve e-commerce platform, through which organizations and individuals can easily manage their own branded online store to drive ticketing, fundraising and related e-commerce offerings.

AudienceView’s end-to-end business solution can solve the needs of any size or type of event organizer – from large venues and festivals to individuals and campus event planners.  Its tailored services enable complete e-commerce and include ticketing, fundraising, marketing and more.

“AudienceView has generated huge momentum on many fronts in 2014,” said Mark Fowlie, CEO of AudienceView.  “Between the advancement of our self-serve offering AV Go and the strong customer base of AudienceView users that continues to grow each month, it’s clear that we are helping event and entertainment organizations of all sizes realize the value of a truly integrated solution.  As an enabling partner of these organizations, our job is to help facilitate great experiences before, during and after the event.  We’re thrilled that this round of financing will allow us to continue down the path of further realizing our vision.”

“Five Corners Capital and our co-investors have tremendous confidence in management’s ability to execute this growth strategy and we are pleased to retain our major shareholding in the Company through participation in this financing,” said Kenneth Galbraith, Managing Director of Five Corners Capital.  “This new equity capital, together with concurrent conversion of existing shareholder debt and a modified lending facility with Comerica Bank, will provide the Company with a stronger balance sheet and additional flexibility to adequately fund the SaaS transition.”

Industry analysts at Gartner estimate that global spending on SaaS will surpass $45 billion by 2017 and the IBM Center for Applied Insights reports businesses using SaaS are gaining competitive advantage, accelerating time to market, reducing costs and improving the overall customer experience.  In a recent report on e-commerce and the Internet, boutique firm Plunkett Research reports the sale of entertainment products and event tickets are among the online sectors growing most rapidly.  The report also states that migration of entertainment to the web and cloud-based SaaS are among the most powerful Internet movements.

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors.  Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092
media@audienceview.com