Gena Buhler, Executive Director, created Wheeler Wins! shortly after joining Wheeler Opera House in 2015. “Building a membership program was at the top of my list when I joined Wheeler,” she said. Created by leveraging AudienceView’s membership and benefits functionality, the program was created to show appreciation for the community of Aspen and the Roaring Fork Valley by providing an opportunity for locals to experience Wheeler’s exciting programming at an affordable price. For a low $10 annual fee, Wheeler Wins! members have access to a wide range of benefits including discounted tickets, early access to performances, bar discounts, and more. From artist meet-and-greets to season preview parties, members have unparalleled insider access to Wheeler Opera House. To join, members simply need to provide proof of residency when purchasing the membership. The upfront cost typically pays for itself with the first ticket purchase. While members usually receive 25-25% discounts off full ticket prices, further discounts for certain performances are also offered throughout the year.