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Ready to optimize your online conversion rate? Here are 6 tips to get you started: 


Improve site speed

Study after study indicates that the quicker a website loads, the more likely a customer is to add a product to their cart and complete the transaction. (According to Portent, 0-4 second load time is best for conversion rates.) 


Include checkout breadcrumbs

Consumers know exactly where they are within the checkout process and how many more steps are necessary to complete the transaction. 


Fewer clicks during checkout

Remove friction by reducing the number of steps it takes to complete the transaction. Test features like best seat available (versus pick-a-seat) and guest checkout to discover the most efficient purchase flow for your business. 

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Flexible ticket delivery options

Make sure consumers get their tickets the way they want – mobile tickets, print-at-home PDFs or hard tickets at the box office. 


Add social proof

In 2021,77% of consumers‘always’ or ‘regularly’ read reviews when browsing for local businesses (up from 60% in 2020). 


Follow up on abandoned carts

It’s disappointing when someone leaves tickets or donations in their cart and exits your purchase flow, but those consumers are your best leads! Target them with a reminder (or an offer they can’t refuse) and you’ll convert many of them when they return to your site. 

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