University of Toronto’s Hart House and Central Box Office Select AudienceView

AudienceView is proud to be deepening its relationship with the University of Toronto (U of T).  We’re already powering all campus community events – and later this year, U of T’s Hart House will launch AudienceView as its platform of choice to serve patrons.

Since opening in 1919, the 450-seat Hart House Theatre has served as the stomping grounds for countless professionals, including actor Donald Sutherland and Saturday Night Live creator Lorne Michaels.  Today, it is the university’s focal point for performing arts, with 1,000+ students participating each year in the venue’s extra-curricular season of drama, dance, music and film.

Hart House also handles events for venues throughout the Greater Toronto Area, both on and off campus, with capacity of up to 5,000 seats.

AudienceView rose to the top of the search process for many reasons, mainly because of the excellent alignment with the wide scope-of-use desired by Hart House.  The box office team wanted the ability to provide a 360-degree view of customer profiles by capturing all transactions and interactions in a single robust CRM, something at which AudienceView excels.

Hart House also wanted to consolidate systems into one single platform with AudienceView to drive increased efficiencies and achieve better results.  Initially, Hart House will launch ticketing and content management on AudienceView and then transition to add fundraising, class registration, email marketing and more.  Ultimately, customers and patrons will have a rich, fully unified experience.

Providing ticketing services to any size or type of venue will be easy for Hart House because AudienceView can manage services for any number of organizations in a single instance. Notably, there is no limit or specialty resourcing required to add new venues or venue layouts with AudienceView.

“We are delighted that U of T is once again placing its trust in AudienceView.  By consolidating its systems, Hart House is giving its box office team the ability to automate critical business functions and achieve incredible efficiencies,” said Jonathan Tice, Vice President of Global Sales for AudienceView.  “Staff will have more time to spend on big-picture strategies, which will advance both the theatre organization and its regional ticketing business.”