Shotgun Players Deploys AudienceView to Power Patron Experience

TORONTO, Ontario, Canada – June 25, 2013Shotgun Players has deployed AudienceView to ensure the patron experience is as remarkable as the theatre this company of artists provides to California’s Bay Area community.  AudienceView was referred to Shotgun Players by the William and Flora Hewlett Foundation, which generously funded an overall expansion of the entire Shotgun IT infrastructure   through a technology grant.

“We want to concentrate on what’s on stage, not our technology.  AudienceView, coupled with our funders the Hewlett Foundation, allows us to do exactly that,” said Liz Lisle, Managing Director, Shotgun Players.  “Over the past 21 years, we have grown our reputation as a trailblazing professional theatre group by fostering artistic excellence, social relevance and community engagement.  We now have technology that is as cutting-edge as our theatre group and we are excited to be fully embracing our patrons as a community.”

Shotgun Players has quickly taken full advantage of the robust AudienceView platform.  The company’s small, determined team utilized the AudienceView content management system (CMS) to redesign and build a new e-commerce and corporate website that is as bold and vibrant as the theatre group itself.  In addition to online and mobile ticketing, the site offers four subscription options with a host of creative, members-only perks and encourages donors to make a difference on many levels – from one-time gifts through to legacy giving plus the annual gala and special events.  All processes are powered with AudienceView customer relationship management (CRM) at the core, which is helping the theatre drive additional revenue and enhance the overall patron experience.  Shotgun Players also plans to leverage AudienceView to become a regional ticketing agent in the future, which will benefit smaller not-for-profit theatre groups, and to drive engagement with the media.

“It is exciting to see organizations like Shotgun Players revolutionize their box office operations, back-office processes and entire online presence with AudienceView.  The combination of bold, affordable theatre and innovative technology powering the patron experience will ensure Shotgun Players remains a vital part of the arts community in the Bay Area and beyond for decades to come,” said Jeff Koets, VP of Sales and Marketing, AudienceView.  “We welcome Shotgun Players to the AudienceView family and look forward to a long, successful relationship.”

About Shotgun Players

Shotgun Players is a company of artists on a mission to create bold, relevant, and affordable theatre. We believe in the power of theatre as a mechanism for examining ourselves, our community, and the world. Founding Artistic Director Patrick Dooley started the company in 1992 with ten eager actors and a bucket of black paint. Before finding our permanent home at the Ashby Stage in 2004, Shotgun Players performed in 44 different spaces, always striving for the same core values we believe in today: artistic excellence, social relevance, and community engagement. Now in our 22nd year, nothing excites us more than taking on projects that other companies might deem too expensive, too unwieldy, or just plain impossible. As a result, audience and industry members alike have come to expect astonishing theatre from Shotgun Players.

We believe that it’s not enough to create exceptional theatre; we’re also committed to making a difference in our community. Shotgun Players is dedicated to keeping ticket prices affordable, and we offer pay-what-you-can performances for opening week of each production. Through our Make a Difference Campaign, we give away over 1,000 tickets each year to students, youth groups, seniors, and community organizations. We also take pride in supporting local businesses: we feature goods from our neighbors in our lobby, and we offer programming that speaks directly to our neighbors by putting their stories onstage.

Supporting our neighbors is just as important as how we use materials that impact our community. In 2007, Shotgun Players’ Ashby Stage became the first 100% solar-powered live theater in the country. Since then, we have become a Green Certified Business (, and we work diligently to ensure that the resources we use are returned to our neighbors via community outreach. To find out more about the company go to:

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks.  With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution.  Supporting over 550 venues across five six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution.  Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably.  It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092