The Peace Center for the Performing Arts Launches AudienceView

TORONTO, Ontario, Canada – November 24, 2014AudienceView has been selected as the new entertainment technology partner of the Peace Center for the Performing Arts following an extensive search. The company’s world-leading e-commerce platform is heightening the customer experience for everyone who loves the performing arts in Upstate South Carolina, Western North Carolina and Northeast Georgia – from single-event attendees and season subscribers to members and donors. AudienceView is also enabling the Peace Center to extend this remarkable service experience to its resident companies while maintaining their own unique identities.

The Peace Center has deployed AudienceView as a fully integrated solution. It is supporting the organization’s desire to share a special experience with each and every guest, which begins before their arrival and continues well past the final encore. For the first time, all sales, fundraising and customer interactions are being managed from a single e-commerce system. This provides convenience for customers, who can now pay for tickets, packages, gift cards, donations and more in a single transaction.

In addition, with AudienceView, the Peace Center has the ability to engage in more ways with existing donors in an effort to better understand their wants and needs and build loyalty. With rich data mined by AudienceView, the Peace Center can automatically unlock perks such as early on-sales and specific seat locations based on the individual donor’s level of commitment.

The single AudienceView e-commerce solution also serves the needs of numerous resident companies that call the Peace Center home, including the Carolina Ballet Theatre, Greenville Chorale, Greenville County Youth Orchestras, Greenville Symphony, International Ballet and South Carolina Children’s Theatre.

“The Peace Center is positioning itself to achieve tremendous benefits from our integrated fundraising, CRM, reporting and analytics functionality combined with a single shopping cart, robust ticketing and ability to cross-sell to resident company constituents,” said Mark Fowlie, CEO for AudienceView. “We are delighted to welcome the Peace Center to our growing performing arts family, which includes premier organizations such as the Denver Center for the Performing Arts and the Ordway Center for the Performing Arts, and look forward to a long, successful relationship.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

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Christine Payne
Primoris Group Inc.
+1 416.489.0092