Dairy Center for the Arts Goes Live with AudienceView’s AV Pro

TORONTO, Ontario, Canada – September 4, 2014 – AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces the launch of AV Pro at the Dairy Center for the Arts in Boulder, Colorado. The historic, repurposed dairy facility is a unique, multi-purpose venue for performances, special events, gallery exhibitions, daily films on a year-round basis, and lectures, and houses Boulder’s premier ballet and music schools. The Dairy produces a variety of presentations and productions such as the popular Comedy Night. It is also home to 14 resident companies, including Boulder Ballet, Boulder Ensemble Theater Company and Boulder Philharmonic Orchestra, and 11 arts organization offices.

“Relationships with our customers, our constituent clients and our community are everything to us. We are thrilled to have found a technology partner that believes in these bonds as strongly as we do,” said Bill Obermeier, Executive Director of Dairy Center. “AudienceView’s modern AV Pro solution is exactly what we need to support business growth and operational efficiencies. We are excited to be using it to drive all of our e-commerce operations, in-venue sales, memberships, customer relationship management and the true engagement that is at the very foundation of a remarkable service experience.”

To complement the stellar yet diverse programming offered at the Dairy, AV Pro is facilitating a remarkable customer service experience that is in keeping with each organization’s brand. Customers have the ability to purchase tickets plus related products and services for any Dairy event and make a donation in a single transaction. Integrated fundraising, membership and retail point-of-sale (POS) ensure that all revenue flows through AV Pro as a full commerce solution.

The service experience is facilitated by a new e-commerce and corporate website powered by AudienceView’s content management system (CMS). While maintaining their own unique identities, resident companies have access to their customer data through defined security levels. This ensures a 360-degree customer view and makes it possible for organizations to cross-market, cross-sell and upsell to support business growth.

“With AV Pro, the Dairy and its resident companies are in a position to engage with their customers and their community at a much deeper level. We are thrilled to have been chosen to help the Dairy continue its tradition of enlivening the spirit of residents and visitors to Boulder,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “We are particularly proud of our work in Colorado, where AudienceView is partnered with many premier performing arts organizations including the Denver Center for the Performing Arts, Vilar Performing Arts Center, Colorado Chautauqua Association and Colorado Music Festival, and Lone Tree Center to name a few, and look forward to revolutionizing the Dairy’s full e-commerce and on-site operations.”

About the Dairy Center for the Arts

The Dairy Center for the Arts was founded in 1992 when it was transformed from a milk-processing facility to a thriving multi-disciplinary arts hub and a nationally recognized example of constructive urban development and renewal. The Dairy’s 42,000 square foot facility houses Resident Organizations in disciplines ranging from visual arts, theater and film, to dance and music. As the largest multi-disciplinary arts center in the Boulder area, The Dairy provides a professional environment complete with art galleries, performance venues, teaching studios, offices, rehearsal spaces, dance studios, classrooms and a 60-seat art-house cinema.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

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Christine Payne
Primoris Group Inc.
+1 416.489.0092