Colorado’s Town of Breckenridge and Riverwalk Center Select AudienceView’s AV Pro

Riverwalk photo by Liam Doran

BRECKCREATE CIRCLE LOGOTORONTO, Ontario, Canada – January 20, 2015AudienceView, a world leader in e-commerce software for events and entertainment organizations, is proud to announce the selection of AV Pro by Breckenridge Creative Arts and the Town of Breckenridge, Colorado. As the new entertainment technology solution, AV Pro will power ticketing, class registration, e-commerce, email marketing and more for the Riverwalk Center, the Breckenridge Arts District campus, and other cultural facilities managed and operated by Breckenridge Creative Arts on behalf of the Town.

“It is essential for us to replace our current solution with one that is robust enough to grow our business to a new level. To that end, we are thrilled to be partnering with AudienceView and thankful to our Colorado arts industry colleagues for the recommendation,” said Robb Woulfe, President & CEO for Breckenridge Creative Arts, an umbrella organization that advocates for the arts, provides educational and engagement opportunities, and champions the local creative community. “AV Pro is the ideal solution to support our business growth, achieve operational efficiencies, future-proof our technology and create memorable customer experiences.”

AV Pro will provide Breckenridge Creative Arts with full control over the customer service experience from day one.


Photo credit: Liam Doran, courtesy Breckenridge Creative Arts.

It comes complete with features and functionality to run traditional, digital and social ticketing, e-commerce, customer relationship management (CRM), marketing, fundraising and retail point-of-sale (POS). Using a single shopping cart, AV Pro makes it possible for consumers to purchase tickets, gift cards, merchandise and more in the same transaction.

AV Pro also offers an integrated online content management system (CMS) and powerful analytics. The combined data provides the insight required to communicate better, sell more tickets and associated items, and increase corporate and individual giving for resident arts organizations s like the Breckenridge Music Festival and National Repertory Orchestra.

Future upgrades are included with the Town’s monthly subscription, as is customary with all AV Pro installations, and there are no usage limits regardless of how much their business grows.

“The relationships we build with our clients are based on trust, integrity and a shared commitment to drive business growth through remarkable customer experiences. We are thrilled to welcome Breckenridge Creative Arts and the Town of Breckenridge to AudienceView and our ever-growing Colorado family, which includes premier organizations of all types and sizes,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “AV Pro offers rapid deployment for organizations that want to hit the ground running with full AudienceView functionality. We look forward to a long successful relationship with Breckenridge Creative Arts as they grow their business, engage deeply with their community and attract new visitors to the region.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092