The Banff Centre Selects AudienceView

TORONTO, Ontario, Canada – February 11, 2014AudienceView has been selected as the in-house ticketing solution by The Banff Centre, a globally respected arts, cultural and educational institution in Banff, Alberta, Canada.

The Banff Centre hosts year-round performances, exhibitions, concerts, events series and festivals in multiple on-site venues, including music of all genres, theatre, opera, dance, guest speakers, films and more.  It is home to the Banff Summer Arts Festival, Canada’s longest-running arts festival since 1933, and the Banff Mountain Film and Book Festival, now in its 39th year.

“To accomplish our goals, we need new technology that extends our guest experience and fully engages the ticket-buying public,” said Luke Sunderland, Vice President of Business Development for The Banff Centre.  “After a long search and due diligence process, The Banff Centre has selected AudienceView.”

The Banff Centre's new Shaw Amphitheatre can accommodate 1,600 people and features spectacular views of the Bow Valley. Credit: Donald Lee, The Banff Centre.

The Banff Centre’s new Shaw Amphitheatre can accommodate 1,600 people and features spectacular views of the Bow Valley.
Credit: Donald Lee, The Banff Centre.

AudienceView allows The Banff Centre to guide its own future.  It offers the ability to understand guest and customer behavior like never before and provide a fantastic service experience without relying on a third party.

“The Banff Centre is transforming its entire service experience,” said Mark Fowlie, CEO of AudienceView.  “We are excited to be partnered with this world-class institution as it moves forward with a renewed focus on art, ideas, innovation and creativity, and our team looks forward to supporting its long-term strategic goals.”

About The Banff Centre

Founded in 1933, The Banff Centre is the largest arts and creativity incubator on the planet.  Our mission is inspiring creativity.  More than 8,000 artists, leaders and researchers from across Canada and around the world participate in programs at The Banff Centre each year.  At the Centre they find the multidisciplinary tools and support they need to develop solutions and make the impossible possible.

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in transactions value each year, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for shows and programs of any size or type.  AudienceView was founded in 2002 and has received funding from Ventures West 8 Limited Partnership and private investors.  Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092