AudienceView’s 2015 Success Underscores Client Satisfaction and Customer-Focused Experiences

TORONTO, Ontario, Canada – March 3, 2016AudienceView, a world leader in e-commerce software for events and entertainment organizations, achieved exceptional success in 2015 by enabling powerful experiences for client’s passionate communities. With dozens of new organizations joining the company’s ever-growing family and numerous client renewals, AudienceView solidified its position as a global industry leader.

“AudienceView is proud of its status as the go-to solution for major college athletics programs, entire campus communities, performing arts organizations, arenas, film festivals and more,” said Mark Fowlie, CEO of AudienceView. “Our success speaks volumes about the value of combining ticketing and all related transactions, including merchandise sales and fundraising, into a single system. We are helping to provide a unique, emotional customer experience that goes beyond selling a game or a show and ensuring that organizations can always be in touch with their most passionate supporters.”

New Clients

Higher education, college athletics and performing arts are the areas in which AudienceView’s growth was greatest in 2015. New clients using AudienceView across campus include Princeton University, the company’s fourth Ivy League school joining long-term clients Harvard, Yale and Dartmouth, plus University of Northern Colorado, Simon Fraser University and The George Washington University.

AudienceView was also selected as the new official ticketing and fan engagement solutions provider for the University of Tennessee Athletics. The comprehensive partnership will see AudienceView power ticketing for the venerable 102,455-capacity Neyland Stadium and service Knoxville Tickets, a regional outlet for various Knoxville area venues including Thompson-Boling Arena and Knoxville Civic Auditorium and Coliseum.

“We are enthusiastic and eager to leverage AudienceView’s state of the art technology and capitalize on the many new strategic opportunities,” said Brett Huebner, Sr. Associate Athletics Director and Chief Financial Officer at Tennessee Athletics. “AudienceView’s unique platform and vision for customer engagement, purchases, and management strongly aligns with our fundamental and future business goals.”

Also in athletics, our partnership with the National Association of Intercollegiate Athletics (NAIA) enables more than 260 member schools to access a centralized e-commerce and fan engagement platform powered by AudienceView.

AudienceView was selected in 2015 as the new technology partner of The George Washington University Athletics department (GW Athletics) in Washington, D.C. Its ticketing team is using AudienceView to drive sales for five varsity sports, including NCAA basketball, and a variety of club and intramural athletic events. AudienceView will also power ticketing for the Division of Student Affairs.

On the arts side, AudienceView proudly welcomed Film Independent, which produces the Los Angeles Film Festival, CenterArts and its four venues at Humboldt State University, George Washington University Arts, Children’s Theatre of Charlotte and Irving Arts Center, among others.

Among new standout clients in the UK, AudienceView joined forces with Bath Spa Live, Bath Spa University’s production company for arts and cultural events.

Continuing Partnerships

AudienceView is pleased to have signed contract extensions with many long-time clients.

Renewals in the UK include the internationally renowned FA Group and Wembley Stadium; its iconic 90,000-seat venue that’s been served by AudienceView since 2005, as well as ACC Liverpool Arena and Convention Centre, Liverpool Philharmonic, Hall for Cornwall and Dublin Theatre Festival.

In the United States and Canada, Ticket Central and Playwrights Horizons, Shorenstein Hays Nederlander, Geffen Playhouse, Louisiana Philharmonic Orchestra, Broadway Center for the Performing Arts, The Wheeler Opera House and Aspen Show Tickets, Pechanga Resort and Casino, the Fine Arts Center and the City of Moncton inked exciting renewals with AudienceView.

Internationally, Ticketworld in the Philippines and Australia’s Moshtix renewed their commitment to power operations using AudienceView. As a result of our partnership and by leveraging AudienceView’s regional ticketing features, Moshtix won a highly coveted contract with the Astor Theatre in Perth.

“Our success underscores the importance of innovation and how it can be achieved using a single system,” adds Michael Bryce, Chief Operating Officer for AudienceView. “AudienceView is intelligently powering the transactions that support passionate fan experiences while driving efficiency at the same time. AudienceView’s technology makes it possible for any type of organization to put fans and patrons first without losing sight of the bottom line.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types. Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092

Image credits: Children’s Theatre of Charlotte, GW Athletics, GW Arts, Bath Spa Live, Moshtix, and University of Tennessee, Knoxville.