AudienceView Signs with MasterCard to Offer MasterPass

TORONTO, Ontario, Canada – December 15, 2014AudienceView, a world leader in e-commerce software for events and entertainment organizations, including more than 550 venues in 15 countries, is pleased to announce an agreement to integrate MasterPass™, MasterCard®’s global digital payment solution, into its software solutions. MasterPass offers consumers a more seamless, speedy and secure online shopping checkout experience.

“We are always looking for innovative ways to improve the overall customer service experience. By integrating MasterPass into the AudienceView solutions suite, our clients can offer another secure option to speed up the payment process and maximize convenience,” said Mark Fowlie, Chief Executive Officer for AudienceView. “Ultimately, consumers will spend less time checking out, which means fewer abandoned shopping carts and the ability to convert more browsers into buyers.”

After a one-time registration with a MasterPass digital wallet, consumers can use MasterPass to securely and seamlessly complete transactions on their laptops or any mobile-optimized device, including tablets and smartphones, in just a few clicks. MasterPass enables consumers to safely store their payment, shipping and billing information in one place and complete purchases from wherever they are, using whatever device they choose. At checkout, consumers simply select “Buy with MasterPass,” sign into their wallet, select their desired payment and shipping options, and then confirm the purchase.

“Shoppers today want to make a purchase from wherever they are – in the office, at home or on the go; MasterPass makes the buying experience seamless and secure on all platforms,” said Jason Davies, Head of Emerging Payments, MasterCard Canada. “With this agreement, AudienceView clients can enable shoppers in Canada, the US and UK to buy tickets to thousands of events and shows in just a few clicks or taps. We’re thrilled AudienceView is making MasterPass a preferred payment option for their customers.”

Along with MasterCard-branded credit, debit and prepaid cards, MasterPass allows consumers to buy with other network-branded cards.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

About MasterCard

MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardCAnws, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

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